Multiplatform Production presentation from Fast Train held on May 18, 2011 at the BBC. Short course by Kirsty Hunter, UK MD of The Project Factory for the Indie Training Fund. All about Multiplatform production, Top Tips, a Development Exercise and some industry leading examples.

1. Multi-Platform
Production

2. Who
• MD of digital production company: The Project Factory
• Formerly Head of Interactive at Lion Television
• Multi-award-winning including Digital Emmy, RTS, nominations
for BAFTAs, BIMA awards
• Credits: Britain from Above (BBC), Horrible Histories (cbbc),
History Detectives (PBS), Castaway (BBC), Rough Guide (five),
Scream if You Know the Answer (UKTV) etc

3. What
• Multiplatform is anything involving more than one platform ie.
TV, Web, Mobile, Social, Games, Tablet, Red Button
• Audience is multi tasking, looking for two screen experience
• Demanding content when they want it, how they want it
• The new super producer must be able to develop ideas and
deliver for multiple platforms

4. www.fishfight.net
www.channel4.com/millionpounddrop

5. www.bbc.co.uk/horriblehistories
www.itv.com/xfactor

6. Pick n Mix
• Create lists of SUBJECTS, GENRES,
PLATFORMS on cards
Split into groups of three people
Pick 1 x SUBJECT, 1 x GENRE and 3-4 x
PLATFORM cards
• Develop a multi-platform concept that fits

7. Top Tips - Development
• Ideas first, execution second
• Start with human behaviour, what can help you in your
life?
• Nobody knows, don t be intimidated by geekiness
• Respect technology
• Feasible vs Good ie. don t do it just because you can

8. Top Tips - Production
• Multidisciplinary teams
• Physically locate teams near each other
• Have one senior staffer across all platforms
• Share roles/assets across platforms

9. Top Tips - Production
• Regular project meetings with all stakeholders including
Marketing, Publicity, Channel Promotion, Book
Publishers.
• BaseCamp or similar project management space
• Joint briefing of third parties i.e. Titles, Graphics,
Archive
• Clarify sign off process i.e. overall executive in charge

10. Top Tips - Production
• No one platform is more important ...All deadlines are created
equal
• Start with deliverables and due date and work backwards
• Create workflow especially for post-production
• Clear for all media in perpetuity for archive and get buyouts
• Share assets across all platforms including people and editorial

11. Kirsty Hunter
Managing Director (UK)
The Project Factory
Email: kirsty@theprojectfactory.com
Web: www.theprojectfactory.com
Twitter: Kirsty_Hunter