Pharmacy Management & Dynamics

1. Retail Pharmacy Management
& Dynamics
Project 8 Arabia
Info@Project8Arabia.com

2. Background
 Retail Pharmacy Key Market Key Players
• Aster Pharmacy ( > 111 Pharmacies).
• Life Pharmacy.
• Super Care.
• Bin Sina Pharmacy(Oldest in Dubai).
 Licensing Health Authorities/Bodies
• MOH: Ministry Of Health ( Northern Emirates:
Sharjah , Ajman , Fujirah & RAK).
• DHA: Dubai Health Authority ( Dubai).
• HAAD: Health Authority Abu Dhabi ( Abu Dhabi).

3. Customer Service
Importance
• Brand Differentiation.
• Loyalty Driver.
Key Principles
• Service.
• Attitude.
• Consistency.
• Team Work.

4. Staff Management & Structure
 Management Structure
• Retail/ Operations Manager.
• Area Supervisor /Manager.
• Pharmacy/Store Manager.
• Pharmacist In-Charge ( Appointed After
approval of Health Authorities).
• Staff Pharmacists.
• Candidate Pharmacists (CP) , Assistant
Pharmacists(AP) , Sales Executive (SE).

5. Product Strategy
 Product Mix.
 Store /Private Labels.
 Customizing Product Ranges.

6. Product Pricing
 POM & OTC Products Governmental
Price Control.
 Discounts as a Loyalty driver.
 Special Offers & Promotions.
 Pricing Methods.

7. SWOT Analysis
 Strengths
• High living Standards.
• High Income levels.
• Continuous increase in UAE Retail Space
(Dubai Retail Space up 263% since 2006).
 Weakness
• Health Insurance companies powers.
• Key Players market domination.
• Lack of Innovation ,and adoption of
International Standards.

8. SWOT Analysis
 Opportunities
• Mandatory Health Insurance : Dubai & Abu
Dhabi.
• Recovering local economy.
• Increasing UAE population.
 Threats
• Further POM Price Reductions.
• Decreasing profit Margins.
• Increased Operating Expenses including Rents.
• International players tying up with local
business conglomerates to enter UAE market.