From Movie 8.1:SPG Markets Addressed

1. Markets Addressed

2. Asset utilisation
Competitive position
Where are we going
People buying In
Right management structure
Leadership
Markets addressed
Relatively affluent
Big ticket items
Growing
Not many big competitors
My Golf Club
Volume versus quality
Uniqueness
Location
Staff productivity
Idle rooms used
Lots of paying users
Caution: Costly big projects

3. Relatively affluent
Big ticket items
Growing
Not many big competitors
Markets addressed

4. Markets addressed
• Growing
• Big ticket items
•Relatively affluent
• Few competitors
🤔

5. The Markets
Golfers
Social
Members
Corporate
Members
Conferences
Weddings
etc.
Comment
P
r
o
d
u
c
t
s
Relatively Affluent Yes Yes Yes Yes Yes Good
Growing Yes Yes Yes Yes Yes Good
Few Competitors Yes No No No No/Yes Good
Big Ticket Items Yes Yes Yes No Yes Good
Comment Build Build Build Build Build?
Markets Addressed
• Comment: Excellent markets which must be nourished by us.
Lots of discussion essential

6. 200X (£k) 200Y (£k) 200Z (£k) Comment
P
r
o
d
u
c
t
s
Course
Shop
Professional
Flora & Fauna
Buggies
Tee Sponsor
Event Sponsor
Revenues from the Course
Complete the Table

7. 200X (£k) 200Y (£k) 200 Z (£k) Comment
P
r
o
d
u
c
t
s
Bar
Restaurant
Lockers
Hobbies
Conference
Weddings etc.
Revenues from the Clubhouse
Complete the Table

8. 200X (£k) 200Y (£k) 200Z (£k) Comment
P
r
o
d
u
c
t
s
Course
Clubhouse
Total
Course + Clubhouse Revenues
Complete the Table

9. The end