What a group of people is trying to accomplish in a given situation? How are you as a Product Manager going through various perspectives of Jobs-to-be-Done. What tools you could use to examine your customers’ jobs. Know how to describe product features.
6. Why to drlil a hole?
Customer data tells you what they are doing, not what they want.?
7. Jobs-
to-
be-
Done
Theory provides a
framework for
categorizing, defining,
capturing, and
organizing all your
customer’s needs, and
tying customer-
defined performance
metrics in the form of
desired outcome
statements.
11. The primary task or
fundamental goal an
end user is trying to
accomplish or
problem they are
trying to resolve in a
given situation.
The goal of
innovation is to
devise solutions
that address
unmet customer
needs.
I want to
feel
appreciated.
I want to be
perceived as a
good person
and as a good
parent.
Pass on life
lessons to
children.
A task, goal or objective a
person is trying to
accomplish or a problem
they are trying to resolve. A
job can be functional,
emotional or associated
with product consumption.
12. JOB STORY
TEMPLATE
When
(situation),
I want
(motivation)
so that
(outcome).
When I attend
online
conference
I want to share
that to my
friends
so that we can give
each other
compliments about
how clever we are :).
story is
solution
oriented
job is
problem
oriented
=
/
13.
14. What we can
do to research
Observe Interview
Ethnographic
research
Powerfull
questions
Customer
feedback
Data
mining
Competitive
analytics
Customer
journey
mapping
