The era of connected devices is creating not only a new world of connected devices but also a new world of business models to align with those devices. As new businesses are emerging, traditional businesses are being disrupted following major changes in the way we all live and consume. In his talk Omer Enbar, CEO and co-founder at Sensibo explored how the use of data accumulated, real time feedback and the ability to monitor and control devices change the way some companies do business today and how this methods will change in the future, to maximize the Plan activity of the IoT value chain.