Social Responsibility of Business

2. Definition
Corporate Social Responsibility is a management concept whereby
companies integrate social and environmental concerns in their
business operations and interactions with their stakeholders.
CSR is generally understood as being the way through which a
company achieves a balance of economic, environmental and social
imperatives (“Triple-Bottom-Line- Approach”), while at the same
time addressing the expectations of shareholders and stakeholders.
https://youtu.be/1bpf_sHebLI
https://www.youtube.com/watch?v=KfKF44ZGPuQ
https://www.youtube.com/watch?v=JjOw31D5pDo

4. Key CSR issues
Environmental management,
Eco-efficiency,
Responsible sourcing,
Stakeholder engagement,
Labor standards and working conditions,
Employee and community relations,
Social equity,
Gender balance,
Human rights,
Good governance, and anti-corruption measures.

5. Corporate Social Responsibility (CSR) in India

6. Brief History of CSR in India
Atharvana Veda says that “one should procure wealth with one hundred
hands and distribute it with one thousand hands”.
The Yajurveda says that “enjoy riches with detachment, do not cling to
them because the riches belong to the public, they are not yours alone”.
In the Rig Veda, there is also a mention of the “need for the wealthy to plant
trees and build tanks for the community as it would bring them glory in life
and beyond. Let us walk together, Let us talk together, Let our heart vibrate
together”.
Kautilya also “emphasized ethical practices and principles while conducting
business”.
CSR & Islam: Islam had a law called Zakaat which ruled that a portion of
one’s earning must be shared with the poor in the form of donation.
CSR & Sikhism: Similar to Islam’s Zakaat, Sikhs followed what they called
Daashaant

7. CSR Practices in Indian Companies
CSR by Yamaha:- https://youtu.be/8KFyRIq1M4o
• ACC Clean:-
https://www.youtube.com/watch?v=VNgFXvL9ZH8&feature=emb_logo
• TATA
https://www.youtube.com/watch?v=rVn7_6jgHSs&feature=emb_logo
https://www.youtube.com/watch?v=X1w5pIgS8gI
Havells
https://www.youtube.com/watch?v=13vCIk9Rz7k
https://thecsrjournal.in/top-indian-companies-for-csr-in-2020/
Corporate Social Responsibility at Capgemini in India
https://www.youtube.com/watch?v=2fIrfyxe2IU

8. CSR Practices in Indian Companies
HUL
https://www.youtube.com/watch?v=xJN-inAK_GQ
Wipro
https://www.youtube.com/watch?v=o0Ur-JqQmvQ
Infosys
https://www.youtube.com/watch?v=E8g6DLeKaCA&feature=youtu.be
HP
https://www.youtube.com/watch?v=SaNT04qweD8