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Presented
By
Priyanka Bagh
PG-01
PIONEER PRODUCT FAILED
STORIES
Friendster was a social gaming site based in Kuala
Lumpur, Malaysia. It was originally a social networking
service website. Before Friendster was redesigned, the
service allowed users to contact other members,
maintain those contacts, and share online content and
media with those contacts.
Current status: Defunct (as a social networking site)
Closed (as a social gaming site)
 Zune was a music player and brand of music
sevices
 Microsoft had introduced in 2006. Primarily
to compete with the iPod+iTunes duo which
was conquering the market since 2001.
 Retail availability: November 14, 2006 11
years ago- June 13, 2008
 Discontinued : June 2012
 Established in 1997.
 1600 stores.
 Employees : 25000
 Financial Problems
 Rapid expansion without adequate system
control and IT support.
Pioneer Products (Marketing Strategy)

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Pioneer Products (Marketing Strategy)

  • 2. Friendster was a social gaming site based in Kuala Lumpur, Malaysia. It was originally a social networking service website. Before Friendster was redesigned, the service allowed users to contact other members, maintain those contacts, and share online content and media with those contacts. Current status: Defunct (as a social networking site) Closed (as a social gaming site)
  • 3.
  • 4.  Zune was a music player and brand of music sevices  Microsoft had introduced in 2006. Primarily to compete with the iPod+iTunes duo which was conquering the market since 2001.  Retail availability: November 14, 2006 11 years ago- June 13, 2008  Discontinued : June 2012
  • 5.
  • 6.  Established in 1997.  1600 stores.  Employees : 25000  Financial Problems  Rapid expansion without adequate system control and IT support.