In most businesses, digitalization is in full swing. Visualize your company's digital transformation with infographics, explanations, and graphs in a PowerPoint presentation.
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- an introduction to digital transformation
- a digital transformation strategy
- components and steps of digital transformation
- parties involved and their responsibilities
- significant factors of digital transformation
- value chain before and after digital transformation
- digital maturity model
- example: marketing digitization
- charts and graphs
- ready-to-use slides with practical examples
- communicate how to adjust processes to digital requirements
- demonstrate your transformation strategy
- illustrate your company’s change processes "
5. TASK DISTRIBUTION
DIGITAL TRANSFORMATION REFERS TO CONVERTING
PROCESSES, ACTIVITIES AND MODELS TO MEET
DIGITAL ECONOMY REQUIREMENTS UNTIL THE
COMPANY IS A FULLY NETWORKED DIGITAL
The Role of Transformation
CONVERTED NOT CONVERTED
What role does the
company play in today’s
What does digital
transformation look like?
Digital Transformation Strategy
Efficiency Capital Use Agility
Why Digital Transformation is Needed
Thanks to the Internet, customers have
access to several offers from which they can
choose the best product. Therefore,
competition between companies is not
limited to the domestic market.
Employees also have high expectations of the
company. If IT can not meet their
requirements, employees will resort to other
systems and applications that are
unregulated by the company.
THE INVISIBILITYOF NEW COMPANIES
The rules are always changing for an industry
and emerging start-ups are mostly the
reason. Companies, therefore, have to
constantly brainstorm ideas and optimize
processes to stay on the market.
THE CONSTANT PACE OF INNOVATION
Changes happen more and more quickly.
Every few years, innovations become
obsolete and are replaced by new
innovations. If a company cannot keep up, it
will no longer exist.
Components of Digital Transformation
Aspects of Digital Transformation
STRATEGY & MANAGEMENT Upper management is responsible for preparing and implementing digital transformation.
There needs to be positive customer experience in all aspects, both online and offline.CUSTOMER EXPERIENCE
New digital technologies can create product and service innovations.INNOVATION
In order to implement change, appropriate know-how and corporate culture are structured.KNOW-HOW& CULTURE
Organizational forms are adapted to align with corporate culture.ORGANIZATION
Digital Transformation in 5 Steps
on data and not
1 2 3 4 5
Generating Growth in the Digital Age
about customers and ecosystems
DEVELOPMENT of the company
CREATING new value
implementation through technology
PROTECTING the business
Understand how customer needs and behavior patterns influence
growth as well as values in the value chain and the digital economy.
Define business strategies, portfolios, business models and new value
Develop the best offers and application models as well as a plan for
Create and scale new business ideas, products and services.
Accelerate approaches for designing and developing company-wide
Protect assets, data and image against any threats from the digital
Digital Transformation Challenges
To change the
To keep the digital
strategy in mind
To allocate resources
To understand the
influence of newly
To ensure effective
CUSTOMER INTERFACES ARE
ARE USED FOR PROJECTS.
DATA ISSTORED ONA HUGE
USABLE VIABIG DATA.
DIGITALBUSINESS MODELS ARE
MOBILEINTERNET, CLOUD ETC.
SYSTEMS AREUSED FOR
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Digitalization Trends – Google
AS A GROWTHAREA.
Manufacturer of smart
Digital Maturity Model from Reutlingen University of Applied Sciences
NOMATURITY CONCEPTUAL DEFINED INTEGRATED TRANSFORMED
Vision, roadmap of transformation
Management methods, resources
Business model, innovation potential, digital value chain
Procedures, processes, agility
Customer-centric, open communication
Roles, skills, potential
Rules of communication and collaboration, KPIs
Software tools, cloud structure, Industry 4.0
Digital change has been
discussed in some
areas, but there is still
has already been carried
out with certain
projects, but no cross-
strategy can be defined.
developed from pilot
project experiences. A
basic awareness of
digital change develops
within the company.
Digital media is
integrated more deeply
into business models
where strategies have
been developed and
processes, products and
services are digitized.
New approaches are
emerging through the
digitization of core
processes, products and
services. New control
models are required.
Corporate culture has
undergone a lasting
Example of a Company’s Expertise Assessment
Human Resources DigitalProject
Rigid Value Chain
THE VALUE CHAIN BEFORE DIGITAL TRANSFORMATION:
Joins parts to create the end
product and monitors the
Asks for parts
AND CHANGEOF CUSTOMER
Developing employee skills to meet the demands of digital transformation
What skills do employees
What skills will be required
for future digital jobs?
What future skills will be
required for existing jobs?
How are existing jobs evolving? Which jobs will appear or
disappear in the future?
Marketing Digitization – Example
Digital advertising: online
banners, newsletters, etc.
vouchers in print media can
be scanned via QR codes
Collect, manage and
customized for the
Around 64 % of 600 respondents (IT and Marketing) use up to 20 % of the marketing budget for digital
activities. (Source: Dexperty study "Digital Business Transformation", 2015)
DIGITALMEASURES FOR ADDEDVALUE
newsrooms & wikis
DIGITALMEASURES FOR ADDEDVALUE
onsite advertising at trade fairs
long-term presence on trade fair websites
Digital Transformation Tasks: IT Department
RUN NEW APPS
DEVELOP NEW APPS
MANAGE NEEDS &
Digital Jobs Within a Company
Employer Brand Director
Digital Work Experience
Digital Account Manager
Digital Product Manager
Web Project Manager
Chief Listening Officer
Social Media Manager
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