Una de les maneres de gestionar les aglomeracions de trànsit és evitar que es produeixin. El govern holandès fa uns anys que impulsa experiències regionals seguint aquella elemental conclusió. El ponent, expert en el tema, ens en farà un balanç actualitzat.

1. Rush houravoidance

2. Contents Concept General Approach History of projects Practical issues Results; 20% reduction in trips Characteristics of participants Effects and altered behaviour Lessons Continued implementation Successful projects: over 10.000 participants New concept: Mobility leasing 9th of March, 2011 Rush hour avoidance 2

3. Concept Target audience: carcommuters on a specific corridor Rewardvolunteerswith a small fee foreachmorningnottravelledduring rush hour People willfindoptimalalternatives Scientific experiment with practical consequences Later: measuretomitigateroadworks 9th of March, 2011 Rush hour avoidance 3

4. General Approach Numberplaterecognition Invite frequent commuters (>4 times a week) Install On Board Units Hand out smart phonesand PT discount cards Measure rush houravoidancesand monitor behaviour 9th of March, 2011 Rush hour avoidance 4

5. 9th of March, 2011 Rush hour avoidance 5 Measuring rush houravoidances in the network

6. Finished and ongoing projects 9th of March, 2011 Rush hour avoidance 6 2006: Zoetermeer – the Hague experiment 2008: Gouda-Zoetermeer-the Hague extended experiment 2009: Public Transport Utrecht-the Hague 2007: Bridge Hollandse brug, roadworks 2008: Bridge Moerdijk, roadworks 2009: Bridge river Waal, roadworks 2011: RegionArnhem-Nijmegen, roadworks 2011: City centres of Den Bosch, Eindhoven 2011: Employees of companies in the Hague

7. Practical: Selection of volunteers Camera’s combinedwithpublicity Numberplates address; privacy Max. 1 participant per address Record allnumberplates per address 9th of March, 2011 Rush hour avoidance 7

8. Practical: Effects of Reward 4 euro seemstobeoptimal 9th of March, 2011 Rush hour avoidance 8

9. Practical: Front- and backoffice Customer relations important Keep it simple: technical innovation as pay by mobile had to be cancelled Participants appreciate a helpdesk by phone First trial, 340 participants: o,5-0,75 fte Backoffice complex due to multiple project partners 9th of March, 2011 Rush hour avoidance 9

10. Practical: Press andPolitics Handing out money: sensitive subject Monitizingmobility: verysensitive Present as scientific experiment Shout out goodresults 9th of March, 2011 Rush hour avoidance 10

11. Practical: Fraud Fraud is possible Back-up monitoring Measurement of entirenetwork Scan forabnormalities in data 9th of March, 2011 Rush hour avoidance 11

12. Results: Participants Participants are: Flexible in workinghours High education Family Non-Participants: Can’t change theirworkinghours (40%) Forgotto register (25%) Don’t want to change (20%) 9th of March, 2011 Rush hour avoidance 12

13. Results: Numbers 9th of March, 2011 Rush hour avoidance 13

14. Results: Alternativesused; time 9th of March, 2011 Rush hour avoidance 14

15. Results: Alternativesused; mode 9th of March, 2011 Rush hour avoidance 15 Location Workat home Other Bicycle Bus Train Carpool Car

16. Lessons Price incentive is aneffective instrument Change in time easierthan change in mode Incentive requiredtosustain change Involveemployerstoempower employees Offer manyalternatives; theywillallbeused 9th of March, 2011 Rush hour avoidance 16

17. Currentandfuture projects Scientific experiments weresuccesful Current projects focus on mitigatingroadworks Largestso far: SlimPrijzen over 10.000 participants Road pricing cancelled; alternativeprice incentives important 9th of March, 2011 Rush hour avoidance 17

18. Spin-off to the future: Mobility leasing Number plate recognition found high share of lease cars in rush hour Offer mobility budget to employees Offer cheaper alternatives to employees This creates a financial incentive to adopt behaviour A new way to introduce time-dependent cost of mobility Currently pilot starting up in Maastricht 9th of March, 2011 Rush hour avoidance 18

19. Questions… 9th of March, 2011 Rush hour avoidance 19