Introduction to leveraging Splunk Observability (O11y) Cloud

1. © 2022 SPLUNK INC.
Splunk User Group
Splunk
Observability
Bryan Davies
March 14, 2023

2. This presentation may contain forward-looking statements regarding future events, plans or the
expected financial performance of our company, including our expectations regarding our products,
technology, strategy, customers, markets, acquisitions and investments. These statements reflect
management’s current expectations, estimates and assumptions based on the information currently
available to us. These forward-looking statements are not guarantees of future performance and
involve significant risks, uncertainties and other factors that may cause our actual results, performance
or achievements to be materially different from results, performance or achievements expressed or
implied by the forward-looking statements contained in this presentation.
For additional information about factors that could cause actual results to differ materially from those
described in the forward-looking statements made in this presentation, please refer to our periodic
reports and other filings with the SEC, including the risk factors identified in our most recent quarterly
reports on Form 10-Q and annual reports on Form 10-K, copies of which may be obtained by visiting
the Splunk Investor Relations website at www.investors.splunk.com or the SEC's website at
www.sec.gov. The forward-looking statements made in this presentation are made as of the time and
date of this presentation. If reviewed after the initial presentation, even if made available by us, on our
website or otherwise, it may not contain current or accurate information. We disclaim any obligation to
update or revise any forward-looking statement based on new information, future events or otherwise,
except as required by applicable law.
In addition, any information about our roadmap outlines our general product direction and is subject to
change at any time without notice. It is for informational purposes only and shall not be incorporated
into any contract or other commitment. We undertake no obligation either to develop the features or
functionalities described, in beta or in preview (used interchangeably), or to include any such feature
or functionality in a future release.
Splunk, Splunk> and Turn Data Into Doing are trademarks and registered trademarks of Splunk Inc. in the United States and other countries. All other
brand names, product names or trademarks belong to their respective owners. © 2022 Splunk Inc. All rights reserved.
Forward-
Looking
Statements
2.18.22-19:04

3. © 2022 SPLUNK INC.
Urgency for Digital Initiatives
Has Never Been Higher
Since 2020, COVID has led to:
Sources: Forbes Article. “COVID-19 Pushes Up Internet Use 70% and Streaming More than 12%”, March 2020.
Digital Commerce 360 Article. “Charts: How the coronavirus is changing ecommerce”, August 2020.
McKinsey & Co Article. "How COVID-19 has pushed companies over the technology tipping point", October 2020.
Increase in
internet use
70% 76% 65%
Increase in
ecommerce
Of customer interactions
are now digital

4. © 2022 SPLUNK INC.
Dozens of Modernization Initiatives Are
Prioritized, Requiring Thousands of Changes
DEV OPS
VM VM VM VM VM VM
Private Public
DEV OPS
VM VM VM
Private Public
DEV OPS
Private Public
DEV OPS
VM VM VM VM VM VM

5. © 2022 SPLUNK INC.
Need to Validate Thousands of Changes
Against Thousands of Scenarios
DEV OPS
Primarily using
Cloud IaaS
VM VM VM VM VM VM
Private Public
DEV OPS
Cloud Managed e.g. RDS,
DynamoDB, SaaS
More Modular, but
Dependent App Components
VM VM VM
Private Public
DEV OPS
Cloud First Architecture
Loosely Coupled Microservices,
and Serverless Functions
Private Public
DEV OPS
Tightly Coupled Apps,
Slow Deployment Cycles
VM VM VM VM VM VM
Mortgage
Services
Investment
Services
Account
Service
Credit Bureau
API
E-Payment
Microservices
VM VM VM VM VM
Public
Private
VM VM VM
Public
Private
Bank Branch Mobile Banking
Online Banking

6. © 2022 SPLUNK INC.
Changes are Pushed Out with
Missed Issues
Bank Branch Mobile Banking
Online Banking
Mortgage
Services
Investment
Services
Account
Service
Credit Bureau
API
E-Payment
Microservices
!
5m
25m
45m

7. © 2022 SPLUNK INC.
Resulting Downtime Decelerates
Digital Initiatives
Mortgage
Services
Investment
Services
Account
Service
Credit Bureau
API
E-Payment
Microservices
VM VM VM VM VM
Public
Private
VM VM VM
Public
Private
Bank Branch Mobile Banking
Online Banking
TOO LITTLE
Business Context
TOO MUCH
Siloed Domain
Knowledge
INCREASED
Downtime

8. © 2022 SPLUNK INC.
It’s Time for a New Approach
Manually setting up alerts for
known failure scenarios
Manually setting up alerts for
known failure scenarios
Siloed tools, hundreds of static dashboards
Siloed tools, hundreds of static dashboards
Vanilla infrastructure and app visibility
Vanilla infrastructure and app visibility
Vendor lock-in with
proprietary instrumentation
Vendor lock-in with
proprietary instrumentation
Last 5 Years New Approach
Proactively spot unknowns and root causes
Proactively spot unknowns and root causes
Know where to look and who to engage
Know where to look and who to engage
Complete business visibility
Complete business visibility
Full control of your data
Full control of your data

9. © 2022 SPLUNK INC.
The Most Comprehensive
Observability Solution
Splunk
Observability
Digital Experience
Monitoring
APM
Infrastructure
Monitoring
Incident
Response
Log Analysis
AIOps
On-Prem | Hybrid Cloud | Multi-Cloud | Cloud-Native
Real-Time Analytics-Powered Enterprise-Grade
OpenTelemetry-
Native
Full-Stack

10. © 2022 SPLUNK INC.
Why Splunk for Observability
Predict and Prevent
Problems Before
Customers Notice
Open Telemetry-
Native For Full Control
Of Your Data
AI-Directed
Troubleshooting To
Know Where To Look
Complete Business
Visibility Across Your
Hybrid Landscape

11. © 2022 SPLUNK INC.
Complete
Business
Visibility
■Instrument packaged apps to
cloud-native apps
■Collect all data at full-fidelity
with no sampling
■Automatic data correlation &
contextual insights

12. © 2022 SPLUNK INC.
Large Insurance Company
“Never had visibility
like this before.
Previously it would
have taken days and
dozens of people to
figure out what the
problem is.”
- Software Developer
appEnvironment Production
appName QuoteGenerator
region East
appKey
<redacted>
appEnvironment Production
appName QuoteGenerator
region West
appKey
<redacted>
Quote Saver: /SaveQuote/{quoteId}
Quote Manager: /SaveAndReloadQuote/v2
PRDQQ04
PRDQQ03
PRDQQ02

13. © 2022 SPLUNK INC.
B2C E-Commerce
“Now we all
use the same
visibility to
watch a
product
launch”
- SRE

14. © 2022 SPLUNK INC.
Predict &
Prevent
Problems
■Leverage historic knowledge to
get ahead of the next incident
■Make sense of alert storms
■Intuitively organize information
across teams

15. © 2022 SPLUNK INC.
With Splunk:
● Integrated operations across
monitoring, service
management, orchestration
and automation
● Reduced unplanned downtime
by 64% for critical focus areas
● A reduction in war room costs
with 65% less war room
activity.
AIOps Reduced
MTTR by 70%

16. © 2022 SPLUNK INC.
With Splunk:
● IAAS team automates first
actions of run book
● Reliable analytics accommodate
business fluctuations to
eliminate false positives
● 80% of automated incidents
don’t require further action
Fortune 50 QSR
Accurate Analytics
Reduced Unplanned
Work by 30%
Store Connectivity Lost: Attempting Reboot

17. © 2022 SPLUNK INC.
AI-Directed
Troubleshooting
■Analytics-guided
■Seamless connections to other tools
■Business context that carries through

18. © 2022 SPLUNK INC.
With Splunk:
● Smaller war rooms
● No tribal knowledge required to
identify the service at fault
● Data Links connect services to
on call schedule
● Full-fidelity trace analytics
reliably identify which
tier/attribute to investigate
Fortune 100 Telco
Directed Maps
Reduced MTTR by
42%
Take related actions

19. © 2022 SPLUNK INC.
With Splunk:
● Daily SRE prioritization of
customer workflows
● Dynamic workflow allocation
ensures small, critical flows are
included in prioritization
● Alerts are based on CX
Fortune 50 Retail
Directed Workflows
Reduced Incidents
by 20%

20. © 2022 SPLUNK INC.
Open
Telemetry-
Native
Single, open standards-
based agent for metrics,
traces, logs and more for
more control and
greater ROI
Splunk
Observability
Open Standards
Data Collection

21. © 2021 SPLUNK INC.
Observability with Splunk Drives Results
• 90% reduction in
unplanned downtime
• 75% faster MTTD & MTTR
Increase Uptime
& Reliability
s
s
Improve Operational
Efficiency
• 64% reduction in
customer-facing errors
• 30% faster page load
times
Deliver Flawless
Customer Experiences
● 96% faster innovation
velocity
● 8x higher code quality
Innovate
Faster
• 42% faster root cause
isolation & reduction in
lengthy war room meetings
• 70% improvement in
developer productivity

22. © 2022 SPLUNK INC.
2M+
Faster application
development
powered by full-
fidelity visibility
99% 100% 1.5M+ 96%
COVID-19 tests
administered
and tracked
with Splunk
Cloud
Uptime despite
300% increase
in traffic during
Black Friday
Of threats are
handled by
automation
Security threats
blocked in
6 months
Organizations Improve Security,
Resilience and Innovation with Splunk

23. © 2022 SPLUNK INC.
Splunk is an Observability Leader
No. 1 in 2021 Market
Share for Health &
Performance Analysis
(APM, Infra Monitoring, Digital
Experience Monitoring, Log
Management, AIOps)
Highest ranked Cloud
Observability vendor
in 2021, beating
Datadog, New Relic &
Dynatrace
GigaOm Gartner

24. © 2022 SPLUNK INC.
Thank You