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LOVELY PROFESSIONAL UNIVERSITY
ACADEMIC TASK – Assignment-2
Mittal School of Business Faculty of Business and Applies Arts
Name of the Faculty Member:
Amit Kumar Sharma
Section: Q2109
Course Code: HRM101 Course Title: Human Resource Management
Class: Integrated B.B.A-M.B.A Max Marks: 30
Date of Allotment: 02.02.2022 Date of Submission: 20th
March 2022
Registration no. 12104497 Roll no. RQ2109B81
Name: Prashant Kumar Singh Mode of Submission – Online
through UMS
STUDENT’S SIGNATURE:- PRASHANT KUMAR SINGH
LEARNING OUTCOME: TO GET PROPER KNOWLEDGE ABOUT
PRACTICAL ASPECTS OF PERFORMANCE EVALUATION.
GENERAL
OBSERVATI
ON
SUGGESTIONS
FOR
IMPROVEMENT
BEST PART
OF
ASSIGNME
NT
EVALUATOR'S
SIGNATURE
DATE
NAME OF ORGANISATION:- TATA MOTORS
JOB POSITION:- HR EXECUTIVE
Abstract: Performance Evaluation is the organized analysis of the overall performance of employees and to
realize the capabilities of an individual for further growth and development. Performance Evaluation is
generally done in systematic ways which are as The supervisors measure the pay of individuals and
compare it with targets and plans. The supervisor examines the factors behind work performances of
employees. The employers are in position to guide the employees for a much better performance. in this
paper we will discuss about the performance Evaluation in Tata motors.
Key Words: Performance Evaluation, overall performance, work performances.
Preface: Performance Evaluation may be accomplished with following objectives in mind: To maintain
records in order to determine compensation packages, salary structure, wages raises, etc. To recognize the
strengths and weaknesses of employees to place right men on appropriate job. To maintain and assess the
potential present in a person for further growth and improvement. To give a feedback to employees
regarding their performance and related status. To provide a suggestion to employees regarding their
overall performance and related status. It serves as a basis for impacting on working behavior of the
workers. To evaluate and maintain the promotional and other training programmes. Advantages of
Performance Evaluation It will be said that performance Evaluation is an investment for the organization
which can be justified by following advantages:
Promotion: Performance Evaluation assist the supervisors to chalk out the promotion programmes for
effective employees. In this regards, inefficient workers can be dismissed or demoted in the case.
Compensation: Performance Evaluation helps in chalking out compensation packages for employees. Merit
ranking is possible through performance Evaluation. Performance Evaluation tries to give worth to a
performance. Compensation packages which includes bonus, high wage rates, extra benefits, allowances
and pre-requisites are dependent on performance Evaluation. The criteria should be merit rather than
seniority.
Employees Development: The methodical procedure of performance Evaluation helps the supervisors to
framework training policies and programmes. It helps to analyse strengths and weaknesses of employees
so that new jobs can be designed for efficient workers. It also helps in framing future development
programmes.
Selection Validation: Performance Evaluation helps the supervisors to understand the validity and
importance of the selection procedure. The supervisors come to know the validity and thereby the
strengths and weaknesses of selection procedure. Future changes in selection methods can be made in this
regard.
Communication: For an organization, effective communication between employees and employers is very
important. Through performance Evaluation, communication can be sought for in the following ways:
Through performance Evaluation, the employers can understand and accept skills of subordinates. The
subordinates can also understand and create a trust and confidence in superiors. It also helps in
maintaining cordial and congenial labour management relationship. It develops the spirit of work and
boosts the morale of employees. All the above factors ensure effective communication.
Motivation: Performance Evaluation serves as a motivation tool. Through evaluating performance of
employees, a person‟s efficiency can be determined if the targets are achieved. This very well motivates a
person for better job and helps him to improve his performance in the future.
Review of Literature: PERFORMANCE EVALUATION LITERATURE REVIEW
The amount of research regarding the topic “Performance Evaluation” is so vast. The topic is literally not
new; it is as old as the formation of the organizations. Before the early 1980‟s, majority of theoretical
studies emphasized on revamping the rating system within the organization. The actions were a great thing
to reduce the chaotic of employee‟s performance Evaluation (Feldman, 1981). With the passage of the
time the methods and rating system among the employees got enhanced and received an immense
appreciation and attentions of the managers. Behavioral Observation Scale (BOS) is one of the best
techniques utilized by the managers to arte the employees. The dilemma was on the peak in the 1960s and
1970s. In the same period couple of new innovated rating scales were introduced, which was Behaviorally
Anchored Rating Scale (BARS) and the Mixed Standard Scale (MSS). The innovations were dominant one
which condensed the errors and improved the observation skills from the performance Evaluation practice.
According to the research of Arvey and Murphy (1998), there were hundreds of thousands of researches
had been taken place between the periods of 1950 to 1980, which merely focused on the different types of
rating scales. Landy and Farr (1980) reviewed and researched the methods of performance Evaluation in
totally a different manner, in which they understand the rater and process in an organizational context.
Other Performance Evaluation reports include the rater characteristics in their report like race, gender and
likeability. After the year 1980 the biasness among the performance Evaluation system occurred
outrageously and Evaluation had been granted on the favoritism or race and gender basis rather examined
the knowledge, skills and style of the work of the employee. The accuracy criteria among the performance
Evaluation system clutched its grip in the start of the 1980s, where the researches were emphasized on
common psychometric biases which include the diversified rating errors like leniency, central tendency and
halo, which were termed as rating errors in the Evaluation method.
It has been observed that the bias free Evaluations were inevitably true or more precisely we can say more
accurate, but the concept was totally refused by the research of Hulin in 1982. According to them the
biasfree Evaluations were not necessarily accurate (Murphy & Balzer, 1989).Researches which had been
done in the year 1980 were found the most dominating one which contributed the Evaluation system in a
great deal. The researches of the1980 also helped out to clarify some presumed assumptions regarding the
performance Evaluation, just like the work of Murphy (1982). Research has included the measure of
employee attitudes towards the system of performance Evaluation and its acceptance (Roberts, 1990).
Bernardian and Beatty (1984), suggested in their research that behavioral and attitudinal kinds of measure
ultimately prove to be better anticipator as compared with the traditional psychometric variables, which
we have declared earlier as well, like leniency, halo and discriminability. A Performance Evaluation system
is totally ineffective in practice due to the dearth of approval from the end users (Roberts, 1990).
According to a number of researchers, the enhanced and upgraded performance Evaluation procedure and
method will enhance the satisfaction level of the employees and definitely will improve the process of goal
setting within the organization.
Need for the Study: Performance Evaluation is the organized analysis of the overall performance of
employees in this paper we will discuss about the performance Evaluation in TATA MOTORS.
Objective: To study the performance Evaluation in tata motors.
Methodology: This paper mainly based on secondary data .The articles which are published in the area of
performance Evaluation and information from TATA MOTORS WEBSITE.
Tata Motors Limited formerly is an Indian multinational automotive manufacturing company
headquartered in Mumbai, India and a subsidiary of the Tata Group. Its products include passenger cars,
trucks, vans and coaches. It is the world's eighteenthlargest motor vehicle manufacturing company,
fourthlargest truck manufacturer and second-largest bus manufacturer by volume. Tata Motors has auto
manufacturing and assembly plants in:
1) Jamshedpur
2) Pantnagar
3) Lucknow
4) Sanand
5) Dharwad
6) Pune
India, as well as in Argentina, South Africa, Thailand and the United Kingdom. Tata Motors has produced
and sold over 6.5 million vehicles in India since 1954. Originally a manufacturer of locomotives, the
company manufactured its first commercial vehicle in 1954 in a collaboration with Daimler-Benz AG, which
ended in 1969. In 2010, Tata Motors surpassed Reliance to win the coveted title of 'India's most valuable
brand' in an annual survey conducted by Brand Finance and The Economic Times. Tata Motors was ranked
as India's 3rd Most Reputed Car manufacturer in the Reputation Benchmark Study - Auto (Cars) Sector,
launched in April 2012. Tata Motors has been ranked 314th in the Fortune Global 500 rankings of the
world's biggest corporations for the year 2012. Tata Motors is a crosslisted company; Its stock trades on
the Bombay Stock Exchange and the New York Stock Exchange as TTM. Tata entered the commercial
vehicle sector in 1954 after forming a joint venture with Daimler-Benz of Germany. After years of
dominating the commercial vehicle market in India. Tata Motors entered the passenger vehicle market in
1991 by launching the Tata Sierra, a multi utility vehicle.
After the launch of three more vehicles, Tata Estate (1992, a stationwagon design based on the earlier
'TataMobile' (1989), a light commercial vehicle), Tata Sumo (LCV, 1994) and Tata Safari (1998, India's first
sports utility vehicle). Tata launched the Indica in 1998, the first fully indigenous Indian passenger car.
Although initially criticised by auto-analysts, its excellent fuel economy, powerful engine and an aggressive
marketing strategy made it one of the best selling cars in the history of the Indian automobile industry. A
newer version of the car, named Indica V2, was a major improvement over the previous version and
quickly became a mass-favorite Tata Motors also successfully exported large quantities of the car to South
Africa. The success of Indica played a key role in the growth of Tata Motors. In 2004 Tata Motors acquired
Daewoo's South Koreabased truck manufacturing unit, Daewoo Commercial Vehicles Company, later
renamed Tata Daewoo.
In 2005, Tata Motors acquired a 21% controlling stake in the Spanish bus and coach manufacturer Hispano
Carrocera. Tata Motors continued its market area expansion through the introduction of new products
such as buses (Starbus & Globus, jointly developed with subsidiary Hispano Carrocera) and trucks (Novus,
jointly developed with subsidiary Tata Daewoo). In 2006, Tata formed a joint venture with the Brazilbased
Marcopolo, Tata Marcopolo Bus, to manufacture fully built buses and coaches. In 2008, Tata Motors
acquired the British car maker Jaguar Land Rover, manufacturer of the Jaguar, Land Rover and Daimler
luxury car brands, from Ford Motor Company. In May 2009 Tata unveiled the Tata World Truck range
jointly developed with Tata Daewoo. Debuting in South Korea, South Africa, the SAARC countries and the
Middle-East by the end of 2009. Tata acquired full ownership of Hispano Carrocera in 2009.
In 2010, Tata Motors acquired an 80% stake in the Italy-based design and engineering company Trilix for a
consideration of €1.85 million. The acquisition formed part of the company's plan to enhance its styling
and design capabilities. In 2012, Tata Motors announced it will invest around Rs 600 crore on developing
Futuristic Infantry Combat Vehicles in colloboration with DRDO. Tata Motors has vehicle assembly
operations in India, the United Kingdom, South Korea, Thailand, Spain and South Africa. It plans to
establish plants in Turkey, Indonesia and Eastern Europe.Tata Motors' principal subsidiaries include Jaguar
Land Rover, Tata Daewoo and Tata Hispano. Tata Motors is among the top three in passenger vehicles in
India with products in the compact, midsize car and utility vehicle segments.
The company‟s manufacturing base in India is spread across:
• Jamshedpur (Jharkhand)
• Pune (Maharashtra)
• Lucknow (Uttar Pradesh)
• Pantnagar (Uttarakhand)
• Dharwad (Karnataka).
The company is establishing a new plant at Sanand (Gujarat). Tata's dealership, sales, service and spare
parts network comprises over 3500 touch points. Tata also has franchisee/joint venture assembly
operations in Kenya, Bangladesh, Ukraine, Russia and Senegal .Tata has dealerships in 26 countries across 4
continents. Though Tata is present in many countries it has only managed to create a large consumer base
in the Indian Subcontinent, namely India, Bangladesh, Bhutan, Sri Lanka and Nepal. Tata has a growing
consumer base in Italy, Spain and South Africa. Tata Motors has more than 250 dealerships in more than
195 cities across 27 states and 4 Union Territories of India. It has the 3rd largest Sales and Service Network
after Maruti Suzuki and Hyundai. Tata Daewoo . In 2004, Tata Motors acquired Daewoo Commercial
Vehicle Company of South Korea. :
To expand the product portfolio Tata Motors recently introduced the 25MT GVW Tata Novus from
Daewoo‟s (South Korea) (TDCV) platform. Tata plans to leverage on the strong presence of TDCV in the
heavy-tonnage range and introduce products in India at an appropriate time. This was mainly to cater to
the international market and also to cater to the domestic market where a major improvement in the Road
infrastructure was done through the National Highway Development Project. Tata Daewoo is the second-
largest heavy commercial vehicle manufacturer in South Korea. Tata Motors has jointly worked with Tata
Daewoo to develop trucks such as Novus and World Truck and buses including GloBus and StarBus. In
2012, Tata will start developing a new line to manufacture competitive and fuel efficient commercial
vehicles to face the competition posed by the entry of international brands like Mercedes-Benz, Volvo and
Navistar into the Indian market
Performance EVALUATION
INTRODUCTION TO HUMAN RESOURCE MANAGEMENT
Human Resource (or personnel) management, in the sense of getting things done through people, is an
essential part of every manager‟s responsibility, but many organizations find it advantageous to establish a
specialist division to provide an expert service dedicated to ensuring that the human resource function is
performed efficiently. “People are our most valuable asset” is a cliché, which no member of any senior
management team would disagree with. Yet, the reality for many organizations is that their people remain
undervalued, under trained and underutilized. The market place for talented, skilled people is competitive
and expensive. Taking on new staff can be disruptive to existing employees. Also, it takes time to develop
cultural awareness, product / process / organization knowledge and experience for new staff members.
FUNCTIONS OF HUMAN RESOURCE MANAGEMENT
Following are the various functions of Human Resource Management that are essential for the effective
functioning of the organization:
1. Recruitment
2. Selection
3. Induction
4. Performance EVALUATION
5. Training & Development
Recruitment
The process of recruitment begins after manpower requirements are determined in terms of quality
through job analysis and quantity through forecasting and planning.
Selection
The selection is the process of ascertaining whether or not candidates possess the requisite qualifications,
training and experience required.
Induction
Induction is the technique by which a new employee is rehabilitated into the changed surroundings and
introduced to the practices, policies and purposes of the organization
WHAT IS “PERFORMANCE EVALUATION”?
Performance Evaluation is defined as the process of assessing the performance and progress of an
employee or a group of employees on a given job and his / their potential for future development. It
consists of all formal procedures used in working organizations and potential of employees. According to
Flippo, “Performance Evaluation is the systematic, periodic and an important rating of an employee‟s
excellence in matters pertaining to his present job and his potential for a better job.”
CHARACTERISTICS
1. Performance Evaluation is a process.
2. It is the systematic examination of the strengths and weakness of an employee in terms of his job.
3. It is scientific and objective study. Formal procedures are used in the study.
4. It is an ongoing and continuous process wherein the evaluations are arranged periodically according to
a definite plan.
5. The main purpose of Performance Evaluation is to secure information necessary for making objective
and correct decision an employee
PROCESS
The process of performance evaluation:
1. Establishing performance standards
2. Communicating the Standards
3. Measuring Performance
4. Comparing the actual with the standards
5. Discussing the Evaluation
6. Taking Corrective Action
LIMITATIONS
1. Errors in Rating
2. Lack of reliability
3. Negative approach
4. Multiple objectives
5. Lack of knowledge
Tata Motors Ideologies
VISION
“To be the world class corporate constantly furthering the interest of all stakeholder”.
HR VISION
Lead and Facilitate continuous change towards organizational excellence ; create a learning and vibrant
organization with high sense of pride amongst its members
EVALUATION & REWARD EVALUATION
• New EVALUATION System based on KRAs & Targets·
• Review of Targets at regular Intervals·
• People Development an important KRA
REWARD
• Promotions based on Performance·
• Productivity & Profit-linked Incentive Schemes·
• Training including Long-term Term
CAREER DESIGN
• Performance & Potential based EVALUATIONs
• Fast Track Option for High-performers
• Promotions after Managers Vacancy based
• Interviews for promotions above Managers
• Selection of Supervisors:– Performance / Attendance / Discipline record– Written Test & Interview
• Job Rotation - including Inter-functional
RETENTION & EMPLOYEE WELFARE
• Residential Colonies for Employees
• Hospitalization Reimbursement – on actual without Ceiling
• Vehicle Loans
• Household Equipment Loans
• House Building Advance
• Annual Advance·
• PF Trust – for better Mgt., Service & speedy redress·
• Proposed MUL Pension Scheme
SUGGESTION SCHEME & QUALITY CIRCLES
• For better quality and productivity
• Through involvement of all employees and teamwork
Criteria
• Idea
• Efforts
• Result : Cost reduction / Q Improvement / Productivity Improvement
HR INITIATIVES
• REALIGNING ORGANISATION CULTURE BASED ONNEW VISION & VALUES
• OBJECTIVE PERFORMANCE MANAGEMENT & DEVELOPMENT SYSTEM.
• PERFORMANCE LINKED REWARD AND RECOGNITION SYSTEM
• CAREER PLANNING & PROMOTION POLICY
• REVISED RECRUITMENT POLICY
• COMPETENCY MAPPING
• STRONG FUCUS ON TRAINING INITIATIVESBUILD A LEARNNG ORGANISATIONCONTINUOUS VALUE
ADDITION TO PROFESSIONAL SKILL- CUSTOMISED TRAINING- TRAINING TO THE PERSONNEL OF BUSINESS
PARTNERS
• INTERNAL COMMUNICATION
• UNION ALIGNMENT
• EMPLOYEE INVOLVMENT & PARTICIPATION
Tata Motors EVALUATION System
A detailed discussion with HR head Mrs. Monika Ahuja of Tata Motors (lucknow branch), gave us the
insight in the performance Evaluation system followed in the company. The Evaluation model which is
followed on annual basis starting from the month of April till March has been extremely effective for the
employees of Tata Motors. Half yearly Evaluation system, was started a year ago. This activity was started
keeping in mind the dynamic behavior of the industry. With a half yearly Evaluation system, the employee
gets feedback twice a year, which gives him/her a chance to re-look at his/her approach of working.
Necessary steps are also undertaken for employees who deviate from their goals. They have introduced a
comprehensive system of quarterly Evaluations‟ where an employee selects his/her own goals or Key
Result Area (KRAs) every quarter and him/her self assesses his/her own performance against these
parameters. At Spice jet while formally the process is annual, for several of the frontline employees, there
are performance related quarterly payouts designed to reward them with incentives for their performance.
This has resulted in quarterly assessments which are aligned overall to annual KRAs. Tata Motors have a
midterm review for all those who have been performers, thereby creating an expectation amongst the
employees of an increase in salary twice a year if they perform well. They used to have annual Evaluations
earlier, but then they felt that the incentives are not enough to motivation the sales department, which
generates major revenues or the organization. they do give monetary increments and designation hikes,
according to the performance. If the employee deserves both, they give him/her both the advantages
otherwise at least one of them. Designation hikes are given annually. These are proportional to effort of
the individual, team and the department. Designation changes are given keeping in mind the immense
responsibility one has to shoulder in a high rank.
Monetary increments are primarily incentives that are given either in cash or kind for example they give
them travel package within India or outside. Also, they have an accumulating incentive scheme in which
employees can accumulate incentives and get them annually with interest. To meet the new demands of
the business and to motivate the employees for higher performance, they have started linking a part of the
salary increase to individual performance measures as variable pay. At present, between 6 to 8 percent of
the compensation is variable pay, which they are planning to increase over a period of time. Executives are
categorized in levels based on their performances in a relative ranking and based on outcome
performancelinked pay is awarded.
Goal-Setting Model
A goal setting program in an organization requires careful planning. As shown in the figure, the first three
factors in goal setting process are establishing the goal, achieving goal commitment, and overcoming
resistance to goal acceptance. Goals can be established in a variety of ways. Best way is to set by joint
participation between the employee and the supervisor. This method often leads to employee
commitment, a crucial ingredient in effective goal setting.
Goal Setting
S.M.A.R.T.* Goals
• Specific – precise and detailed
• Measurable – with criteria for determining progress and success
• Achievable – attainable and action-oriented
• Realistic – relevant and aligned
• Time-related – grounded within a time-frame
For this purpose, an online template is circulated in the organization. Superiors fill out that form keeping in
view the performance of their subordinate over the year. This feedback becomes the basis of the
promotion of the employees.
Superior is responsible for categorizing the employess in four category, namely – A,B,C,D This
categorization is done both on the basis of performance and the goals they were given. This whole system
is commonly known as 90 degree Evaluation system also called 2 tiers.
Conclusion:
TATA motors has been implementing Performance Evaluation which helpful in assessing the performance
and progress of an employee or a group of employees on a given job and his / their potential for future
development it applies Evaluation & reward Evaluation, reward,carrier design,retention and employee
welfare.quality circle in their organisation to motivate employees.
REFERENCES:
Palmer, J.K. and Feldman, Jack M, “Accountability and Need for Cognition Effects on Contrast, Halo, and
Accuracy in Performance Ratings”, Journal of Psychology, 139 (2), 2005, 119-137
F. J. Landy, And Farr, J. L. “Performance Rating”, Psychological Bulletin, 87, 1980, 72-107
Murphy K.R. and Cleveland, J.N. Performance Evaluation: An Organizational Perspective, Boston: Allyn and
Bacon, 1991
Roberts G.E., “The Influence of Participation, Goal Setting, Feedback and Acceptance on Measures of
Performance Evaluation Effectiveness,” Dissertation Abstracts In-ternational (Doctoral dissertation,
University of Pittsburgh, 1990
RAISALhttps://www.slideshare.net/surabhi786/report-1- 14576928.

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HUMAN RESOURCE MANAGEMENT CA2.pdf

  • 1. LOVELY PROFESSIONAL UNIVERSITY ACADEMIC TASK – Assignment-2 Mittal School of Business Faculty of Business and Applies Arts Name of the Faculty Member: Amit Kumar Sharma Section: Q2109 Course Code: HRM101 Course Title: Human Resource Management Class: Integrated B.B.A-M.B.A Max Marks: 30 Date of Allotment: 02.02.2022 Date of Submission: 20th March 2022 Registration no. 12104497 Roll no. RQ2109B81 Name: Prashant Kumar Singh Mode of Submission – Online through UMS STUDENT’S SIGNATURE:- PRASHANT KUMAR SINGH LEARNING OUTCOME: TO GET PROPER KNOWLEDGE ABOUT PRACTICAL ASPECTS OF PERFORMANCE EVALUATION.
  • 2. GENERAL OBSERVATI ON SUGGESTIONS FOR IMPROVEMENT BEST PART OF ASSIGNME NT EVALUATOR'S SIGNATURE DATE NAME OF ORGANISATION:- TATA MOTORS JOB POSITION:- HR EXECUTIVE Abstract: Performance Evaluation is the organized analysis of the overall performance of employees and to realize the capabilities of an individual for further growth and development. Performance Evaluation is generally done in systematic ways which are as The supervisors measure the pay of individuals and compare it with targets and plans. The supervisor examines the factors behind work performances of employees. The employers are in position to guide the employees for a much better performance. in this paper we will discuss about the performance Evaluation in Tata motors. Key Words: Performance Evaluation, overall performance, work performances. Preface: Performance Evaluation may be accomplished with following objectives in mind: To maintain records in order to determine compensation packages, salary structure, wages raises, etc. To recognize the strengths and weaknesses of employees to place right men on appropriate job. To maintain and assess the potential present in a person for further growth and improvement. To give a feedback to employees regarding their performance and related status. To provide a suggestion to employees regarding their overall performance and related status. It serves as a basis for impacting on working behavior of the workers. To evaluate and maintain the promotional and other training programmes. Advantages of Performance Evaluation It will be said that performance Evaluation is an investment for the organization which can be justified by following advantages: Promotion: Performance Evaluation assist the supervisors to chalk out the promotion programmes for effective employees. In this regards, inefficient workers can be dismissed or demoted in the case. Compensation: Performance Evaluation helps in chalking out compensation packages for employees. Merit ranking is possible through performance Evaluation. Performance Evaluation tries to give worth to a performance. Compensation packages which includes bonus, high wage rates, extra benefits, allowances and pre-requisites are dependent on performance Evaluation. The criteria should be merit rather than seniority.
  • 3. Employees Development: The methodical procedure of performance Evaluation helps the supervisors to framework training policies and programmes. It helps to analyse strengths and weaknesses of employees so that new jobs can be designed for efficient workers. It also helps in framing future development programmes. Selection Validation: Performance Evaluation helps the supervisors to understand the validity and importance of the selection procedure. The supervisors come to know the validity and thereby the strengths and weaknesses of selection procedure. Future changes in selection methods can be made in this regard. Communication: For an organization, effective communication between employees and employers is very important. Through performance Evaluation, communication can be sought for in the following ways: Through performance Evaluation, the employers can understand and accept skills of subordinates. The subordinates can also understand and create a trust and confidence in superiors. It also helps in maintaining cordial and congenial labour management relationship. It develops the spirit of work and boosts the morale of employees. All the above factors ensure effective communication. Motivation: Performance Evaluation serves as a motivation tool. Through evaluating performance of employees, a person‟s efficiency can be determined if the targets are achieved. This very well motivates a person for better job and helps him to improve his performance in the future. Review of Literature: PERFORMANCE EVALUATION LITERATURE REVIEW The amount of research regarding the topic “Performance Evaluation” is so vast. The topic is literally not new; it is as old as the formation of the organizations. Before the early 1980‟s, majority of theoretical studies emphasized on revamping the rating system within the organization. The actions were a great thing to reduce the chaotic of employee‟s performance Evaluation (Feldman, 1981). With the passage of the time the methods and rating system among the employees got enhanced and received an immense appreciation and attentions of the managers. Behavioral Observation Scale (BOS) is one of the best techniques utilized by the managers to arte the employees. The dilemma was on the peak in the 1960s and 1970s. In the same period couple of new innovated rating scales were introduced, which was Behaviorally Anchored Rating Scale (BARS) and the Mixed Standard Scale (MSS). The innovations were dominant one which condensed the errors and improved the observation skills from the performance Evaluation practice. According to the research of Arvey and Murphy (1998), there were hundreds of thousands of researches had been taken place between the periods of 1950 to 1980, which merely focused on the different types of rating scales. Landy and Farr (1980) reviewed and researched the methods of performance Evaluation in totally a different manner, in which they understand the rater and process in an organizational context. Other Performance Evaluation reports include the rater characteristics in their report like race, gender and likeability. After the year 1980 the biasness among the performance Evaluation system occurred outrageously and Evaluation had been granted on the favoritism or race and gender basis rather examined the knowledge, skills and style of the work of the employee. The accuracy criteria among the performance Evaluation system clutched its grip in the start of the 1980s, where the researches were emphasized on common psychometric biases which include the diversified rating errors like leniency, central tendency and halo, which were termed as rating errors in the Evaluation method. It has been observed that the bias free Evaluations were inevitably true or more precisely we can say more accurate, but the concept was totally refused by the research of Hulin in 1982. According to them the biasfree Evaluations were not necessarily accurate (Murphy & Balzer, 1989).Researches which had been done in the year 1980 were found the most dominating one which contributed the Evaluation system in a great deal. The researches of the1980 also helped out to clarify some presumed assumptions regarding the performance Evaluation, just like the work of Murphy (1982). Research has included the measure of employee attitudes towards the system of performance Evaluation and its acceptance (Roberts, 1990). Bernardian and Beatty (1984), suggested in their research that behavioral and attitudinal kinds of measure
  • 4. ultimately prove to be better anticipator as compared with the traditional psychometric variables, which we have declared earlier as well, like leniency, halo and discriminability. A Performance Evaluation system is totally ineffective in practice due to the dearth of approval from the end users (Roberts, 1990). According to a number of researchers, the enhanced and upgraded performance Evaluation procedure and method will enhance the satisfaction level of the employees and definitely will improve the process of goal setting within the organization. Need for the Study: Performance Evaluation is the organized analysis of the overall performance of employees in this paper we will discuss about the performance Evaluation in TATA MOTORS. Objective: To study the performance Evaluation in tata motors. Methodology: This paper mainly based on secondary data .The articles which are published in the area of performance Evaluation and information from TATA MOTORS WEBSITE. Tata Motors Limited formerly is an Indian multinational automotive manufacturing company headquartered in Mumbai, India and a subsidiary of the Tata Group. Its products include passenger cars, trucks, vans and coaches. It is the world's eighteenthlargest motor vehicle manufacturing company, fourthlargest truck manufacturer and second-largest bus manufacturer by volume. Tata Motors has auto manufacturing and assembly plants in: 1) Jamshedpur 2) Pantnagar 3) Lucknow 4) Sanand 5) Dharwad 6) Pune India, as well as in Argentina, South Africa, Thailand and the United Kingdom. Tata Motors has produced and sold over 6.5 million vehicles in India since 1954. Originally a manufacturer of locomotives, the company manufactured its first commercial vehicle in 1954 in a collaboration with Daimler-Benz AG, which ended in 1969. In 2010, Tata Motors surpassed Reliance to win the coveted title of 'India's most valuable brand' in an annual survey conducted by Brand Finance and The Economic Times. Tata Motors was ranked as India's 3rd Most Reputed Car manufacturer in the Reputation Benchmark Study - Auto (Cars) Sector, launched in April 2012. Tata Motors has been ranked 314th in the Fortune Global 500 rankings of the world's biggest corporations for the year 2012. Tata Motors is a crosslisted company; Its stock trades on the Bombay Stock Exchange and the New York Stock Exchange as TTM. Tata entered the commercial vehicle sector in 1954 after forming a joint venture with Daimler-Benz of Germany. After years of dominating the commercial vehicle market in India. Tata Motors entered the passenger vehicle market in 1991 by launching the Tata Sierra, a multi utility vehicle. After the launch of three more vehicles, Tata Estate (1992, a stationwagon design based on the earlier 'TataMobile' (1989), a light commercial vehicle), Tata Sumo (LCV, 1994) and Tata Safari (1998, India's first sports utility vehicle). Tata launched the Indica in 1998, the first fully indigenous Indian passenger car. Although initially criticised by auto-analysts, its excellent fuel economy, powerful engine and an aggressive marketing strategy made it one of the best selling cars in the history of the Indian automobile industry. A newer version of the car, named Indica V2, was a major improvement over the previous version and quickly became a mass-favorite Tata Motors also successfully exported large quantities of the car to South Africa. The success of Indica played a key role in the growth of Tata Motors. In 2004 Tata Motors acquired Daewoo's South Koreabased truck manufacturing unit, Daewoo Commercial Vehicles Company, later renamed Tata Daewoo. In 2005, Tata Motors acquired a 21% controlling stake in the Spanish bus and coach manufacturer Hispano Carrocera. Tata Motors continued its market area expansion through the introduction of new products such as buses (Starbus & Globus, jointly developed with subsidiary Hispano Carrocera) and trucks (Novus,
  • 5. jointly developed with subsidiary Tata Daewoo). In 2006, Tata formed a joint venture with the Brazilbased Marcopolo, Tata Marcopolo Bus, to manufacture fully built buses and coaches. In 2008, Tata Motors acquired the British car maker Jaguar Land Rover, manufacturer of the Jaguar, Land Rover and Daimler luxury car brands, from Ford Motor Company. In May 2009 Tata unveiled the Tata World Truck range jointly developed with Tata Daewoo. Debuting in South Korea, South Africa, the SAARC countries and the Middle-East by the end of 2009. Tata acquired full ownership of Hispano Carrocera in 2009. In 2010, Tata Motors acquired an 80% stake in the Italy-based design and engineering company Trilix for a consideration of €1.85 million. The acquisition formed part of the company's plan to enhance its styling and design capabilities. In 2012, Tata Motors announced it will invest around Rs 600 crore on developing Futuristic Infantry Combat Vehicles in colloboration with DRDO. Tata Motors has vehicle assembly operations in India, the United Kingdom, South Korea, Thailand, Spain and South Africa. It plans to establish plants in Turkey, Indonesia and Eastern Europe.Tata Motors' principal subsidiaries include Jaguar Land Rover, Tata Daewoo and Tata Hispano. Tata Motors is among the top three in passenger vehicles in India with products in the compact, midsize car and utility vehicle segments. The company‟s manufacturing base in India is spread across: • Jamshedpur (Jharkhand) • Pune (Maharashtra) • Lucknow (Uttar Pradesh) • Pantnagar (Uttarakhand) • Dharwad (Karnataka). The company is establishing a new plant at Sanand (Gujarat). Tata's dealership, sales, service and spare parts network comprises over 3500 touch points. Tata also has franchisee/joint venture assembly operations in Kenya, Bangladesh, Ukraine, Russia and Senegal .Tata has dealerships in 26 countries across 4 continents. Though Tata is present in many countries it has only managed to create a large consumer base in the Indian Subcontinent, namely India, Bangladesh, Bhutan, Sri Lanka and Nepal. Tata has a growing consumer base in Italy, Spain and South Africa. Tata Motors has more than 250 dealerships in more than 195 cities across 27 states and 4 Union Territories of India. It has the 3rd largest Sales and Service Network after Maruti Suzuki and Hyundai. Tata Daewoo . In 2004, Tata Motors acquired Daewoo Commercial Vehicle Company of South Korea. : To expand the product portfolio Tata Motors recently introduced the 25MT GVW Tata Novus from Daewoo‟s (South Korea) (TDCV) platform. Tata plans to leverage on the strong presence of TDCV in the heavy-tonnage range and introduce products in India at an appropriate time. This was mainly to cater to the international market and also to cater to the domestic market where a major improvement in the Road infrastructure was done through the National Highway Development Project. Tata Daewoo is the second- largest heavy commercial vehicle manufacturer in South Korea. Tata Motors has jointly worked with Tata Daewoo to develop trucks such as Novus and World Truck and buses including GloBus and StarBus. In 2012, Tata will start developing a new line to manufacture competitive and fuel efficient commercial vehicles to face the competition posed by the entry of international brands like Mercedes-Benz, Volvo and Navistar into the Indian market Performance EVALUATION INTRODUCTION TO HUMAN RESOURCE MANAGEMENT Human Resource (or personnel) management, in the sense of getting things done through people, is an essential part of every manager‟s responsibility, but many organizations find it advantageous to establish a specialist division to provide an expert service dedicated to ensuring that the human resource function is performed efficiently. “People are our most valuable asset” is a cliché, which no member of any senior management team would disagree with. Yet, the reality for many organizations is that their people remain undervalued, under trained and underutilized. The market place for talented, skilled people is competitive
  • 6. and expensive. Taking on new staff can be disruptive to existing employees. Also, it takes time to develop cultural awareness, product / process / organization knowledge and experience for new staff members. FUNCTIONS OF HUMAN RESOURCE MANAGEMENT Following are the various functions of Human Resource Management that are essential for the effective functioning of the organization: 1. Recruitment 2. Selection 3. Induction 4. Performance EVALUATION 5. Training & Development Recruitment The process of recruitment begins after manpower requirements are determined in terms of quality through job analysis and quantity through forecasting and planning. Selection The selection is the process of ascertaining whether or not candidates possess the requisite qualifications, training and experience required. Induction Induction is the technique by which a new employee is rehabilitated into the changed surroundings and introduced to the practices, policies and purposes of the organization WHAT IS “PERFORMANCE EVALUATION”? Performance Evaluation is defined as the process of assessing the performance and progress of an employee or a group of employees on a given job and his / their potential for future development. It consists of all formal procedures used in working organizations and potential of employees. According to Flippo, “Performance Evaluation is the systematic, periodic and an important rating of an employee‟s excellence in matters pertaining to his present job and his potential for a better job.” CHARACTERISTICS 1. Performance Evaluation is a process. 2. It is the systematic examination of the strengths and weakness of an employee in terms of his job. 3. It is scientific and objective study. Formal procedures are used in the study. 4. It is an ongoing and continuous process wherein the evaluations are arranged periodically according to a definite plan. 5. The main purpose of Performance Evaluation is to secure information necessary for making objective and correct decision an employee PROCESS The process of performance evaluation: 1. Establishing performance standards 2. Communicating the Standards 3. Measuring Performance 4. Comparing the actual with the standards 5. Discussing the Evaluation 6. Taking Corrective Action LIMITATIONS 1. Errors in Rating 2. Lack of reliability
  • 7. 3. Negative approach 4. Multiple objectives 5. Lack of knowledge Tata Motors Ideologies VISION “To be the world class corporate constantly furthering the interest of all stakeholder”. HR VISION Lead and Facilitate continuous change towards organizational excellence ; create a learning and vibrant organization with high sense of pride amongst its members EVALUATION & REWARD EVALUATION • New EVALUATION System based on KRAs & Targets· • Review of Targets at regular Intervals· • People Development an important KRA REWARD • Promotions based on Performance· • Productivity & Profit-linked Incentive Schemes· • Training including Long-term Term CAREER DESIGN • Performance & Potential based EVALUATIONs • Fast Track Option for High-performers • Promotions after Managers Vacancy based • Interviews for promotions above Managers • Selection of Supervisors:– Performance / Attendance / Discipline record– Written Test & Interview • Job Rotation - including Inter-functional RETENTION & EMPLOYEE WELFARE • Residential Colonies for Employees • Hospitalization Reimbursement – on actual without Ceiling • Vehicle Loans • Household Equipment Loans • House Building Advance • Annual Advance· • PF Trust – for better Mgt., Service & speedy redress· • Proposed MUL Pension Scheme SUGGESTION SCHEME & QUALITY CIRCLES • For better quality and productivity • Through involvement of all employees and teamwork Criteria • Idea • Efforts • Result : Cost reduction / Q Improvement / Productivity Improvement HR INITIATIVES • REALIGNING ORGANISATION CULTURE BASED ONNEW VISION & VALUES
  • 8. • OBJECTIVE PERFORMANCE MANAGEMENT & DEVELOPMENT SYSTEM. • PERFORMANCE LINKED REWARD AND RECOGNITION SYSTEM • CAREER PLANNING & PROMOTION POLICY • REVISED RECRUITMENT POLICY • COMPETENCY MAPPING • STRONG FUCUS ON TRAINING INITIATIVESBUILD A LEARNNG ORGANISATIONCONTINUOUS VALUE ADDITION TO PROFESSIONAL SKILL- CUSTOMISED TRAINING- TRAINING TO THE PERSONNEL OF BUSINESS PARTNERS • INTERNAL COMMUNICATION • UNION ALIGNMENT • EMPLOYEE INVOLVMENT & PARTICIPATION Tata Motors EVALUATION System A detailed discussion with HR head Mrs. Monika Ahuja of Tata Motors (lucknow branch), gave us the insight in the performance Evaluation system followed in the company. The Evaluation model which is followed on annual basis starting from the month of April till March has been extremely effective for the employees of Tata Motors. Half yearly Evaluation system, was started a year ago. This activity was started keeping in mind the dynamic behavior of the industry. With a half yearly Evaluation system, the employee gets feedback twice a year, which gives him/her a chance to re-look at his/her approach of working. Necessary steps are also undertaken for employees who deviate from their goals. They have introduced a comprehensive system of quarterly Evaluations‟ where an employee selects his/her own goals or Key Result Area (KRAs) every quarter and him/her self assesses his/her own performance against these parameters. At Spice jet while formally the process is annual, for several of the frontline employees, there are performance related quarterly payouts designed to reward them with incentives for their performance. This has resulted in quarterly assessments which are aligned overall to annual KRAs. Tata Motors have a midterm review for all those who have been performers, thereby creating an expectation amongst the employees of an increase in salary twice a year if they perform well. They used to have annual Evaluations earlier, but then they felt that the incentives are not enough to motivation the sales department, which generates major revenues or the organization. they do give monetary increments and designation hikes, according to the performance. If the employee deserves both, they give him/her both the advantages otherwise at least one of them. Designation hikes are given annually. These are proportional to effort of the individual, team and the department. Designation changes are given keeping in mind the immense responsibility one has to shoulder in a high rank. Monetary increments are primarily incentives that are given either in cash or kind for example they give them travel package within India or outside. Also, they have an accumulating incentive scheme in which employees can accumulate incentives and get them annually with interest. To meet the new demands of the business and to motivate the employees for higher performance, they have started linking a part of the salary increase to individual performance measures as variable pay. At present, between 6 to 8 percent of the compensation is variable pay, which they are planning to increase over a period of time. Executives are categorized in levels based on their performances in a relative ranking and based on outcome performancelinked pay is awarded. Goal-Setting Model A goal setting program in an organization requires careful planning. As shown in the figure, the first three factors in goal setting process are establishing the goal, achieving goal commitment, and overcoming resistance to goal acceptance. Goals can be established in a variety of ways. Best way is to set by joint participation between the employee and the supervisor. This method often leads to employee commitment, a crucial ingredient in effective goal setting.
  • 9. Goal Setting S.M.A.R.T.* Goals • Specific – precise and detailed • Measurable – with criteria for determining progress and success • Achievable – attainable and action-oriented • Realistic – relevant and aligned • Time-related – grounded within a time-frame For this purpose, an online template is circulated in the organization. Superiors fill out that form keeping in view the performance of their subordinate over the year. This feedback becomes the basis of the promotion of the employees. Superior is responsible for categorizing the employess in four category, namely – A,B,C,D This categorization is done both on the basis of performance and the goals they were given. This whole system is commonly known as 90 degree Evaluation system also called 2 tiers. Conclusion: TATA motors has been implementing Performance Evaluation which helpful in assessing the performance and progress of an employee or a group of employees on a given job and his / their potential for future development it applies Evaluation & reward Evaluation, reward,carrier design,retention and employee welfare.quality circle in their organisation to motivate employees. REFERENCES: Palmer, J.K. and Feldman, Jack M, “Accountability and Need for Cognition Effects on Contrast, Halo, and Accuracy in Performance Ratings”, Journal of Psychology, 139 (2), 2005, 119-137 F. J. Landy, And Farr, J. L. “Performance Rating”, Psychological Bulletin, 87, 1980, 72-107 Murphy K.R. and Cleveland, J.N. Performance Evaluation: An Organizational Perspective, Boston: Allyn and Bacon, 1991 Roberts G.E., “The Influence of Participation, Goal Setting, Feedback and Acceptance on Measures of Performance Evaluation Effectiveness,” Dissertation Abstracts In-ternational (Doctoral dissertation, University of Pittsburgh, 1990 RAISALhttps://www.slideshare.net/surabhi786/report-1- 14576928.