Sport as a local social occasionNational leagues and identityGlobal polity and economy
... sport provides a commonality of experienceon a global scale that is extremely rare ... Laker (2003)
Serious sport has nothing to do with fair play. It isbound up with hatred, jealousy, boastfulness, disregard ofall rules and sadistic pleasure in witnessing violence: inother words it is war minus the shooting. Orwell (1945)
Peaceful coexistenceIntercultural understandingHyper commercialismMass media dominance
Despite voluminous Olympic rhetoric stressing the noble,humanistic and paciﬁstic character of the Games, eversince their reinvention at the end of the 19th century bythe French aristocrat Baron Pierre de Coubertin, theModern Olympics have been steeped in nationalisticand ethno-racial supremacist sentiment. Sugden (2007)
Companies including British Airways and BP are amongsponsors who have paid £700 million to become ofﬁcialpartners of the 2012 Games.
Streakers to Face Fines at London 2012for Potential Ambush Marketing
you do make things worse by sending forth a team ofeleven men, labelled as national champions, to do battleagainst some rival team, and allowing it to be felt on allsides that whichever nation is defeated will “lose face”. Orwell (1945)
ReferencesAustralian Sports Commission (2011) http://www.ausport.gov.au/participating/all_cultures/about.Burcher, N (2008) http://www.nickburcher.com/2008/08/tutu-wearing-horse-impressionist.htmlFilm Australia (1980) War Without Weapons (http://www.abc.net.au/aplacetothink/#watch/mh_1980/weapons/watchVideo)ICSSPE (2011) Sport as a mediator between cultures (http://www.icsspe.org/index_782f7fac.php.html)Laker, A (2003) The future of physical education: building a new pedagogy. London: Routlege. (http://bit.ly/qVZJDR)Lyons, K (2010) Hometown Memories (http://keithlyons.me/2010/05/11/hometown-memories-1-buckley-in-the-1950s/)Mangan, J (2005) Militarism, Sport, Europe: War Without Weapons. London: Frank Cass.Orwell, G (1945) The Sporting Spirit (http://orwell.ru/library/articles/spirit/english/e_spirit)Sugden, J (2007) http://www.timeshighereducation.co.uk/story.asp?storyCode=90313§ioncode=22TriviaMania (2008) http://www.triviamania.com/events/002-olympic-streaker-2008/United Nations (2011) Sport for development and peace (http://www.un.org/wcm/content/site/sport/home/unplayers/memberstates/pid/6229)Note: All online resources accessed 19 October 2011.
PhotographsThe Dutch team scores (1934) http://www.ﬂickr.com/photos/nationaalarchief/4681264217/Sydney Cricket Ground (1900) http://www.ﬂickr.com/photos/statelibraryofnsw/3063952301/School Sports Day (2010) http://www.ﬂickr.com/photos/dullhunk/4483674964/Sports programs for young Haitians (2007) http://www.ﬂickr.com/photos/un_photo/6046744572/Rugby World Cup (2011) http://www.ﬂickr.com/photos/sumofmarc/6246837532/