Mobile app analysis for the brand feedy was done with few of the world’s leading ASO tools, App Annie and Mobile Action.

1. MOBILE MARKETING
POOJA PATHARE

2. ABOUT FEEDLY
• Feedly is a news aggregator application for various web browsers and mobile devices running iOS and
Android, also available as a cloud-based service
• It compiles news feeds from a variety of online sources for the user to customize and share with others
• Feedly was first released by DevHD in 2008

3. KEYWORDS
PERFORMANCE
10 KEYWORDS PERFORMANCE IN 6 DIFFERENT COUNTRIES ARE COMPARED.
feedly

4. Keyword
Search
Volume
US UK Canada Mexico German Brazil
rss feed
reader
32 rss feed reader rss feed reader rss feed reader lector de RSS RSS-Feed-Reader
leitor de feeds
rss
news feed app 31 news feed app news feed app news feed app
aplicación de
noticias
News-Feed-App
aplicativo de
feed de notícias
news
aggregator
34
news
aggregator
news
aggregator
news
aggregator
agregador de
noticias
Nachrichtenaggreg
ator
agregador de
notícias
popular rss
feed
31 popular rss feed popular rss feed popular rss feed feed rss popular beliebter RSS-Feed rss feed popular
rss news feed 31 rss news feed rss news feed rss news feed RSS de noticias RSS-Newsfeed
feed de notícias
rss
rss reader
online
24
rss reader
online
rss reader
online
rss reader online lector de rss en línea RSS Reader online
leitor de rss
online
news rss feed 31 news rss feed news rss feed news rss feed noticias rss feed News RSS-Feed notícias rss feed
read blogs
online
21
read blogs
online
read blogs
online
read blogs
online
leer blogs en línea Blogs online lesen leia blogs online
news articles
online
22
news articles
online
news articles
online
news articles
online
artículos de noticias
en línea
Nachrichtenartikel
online
artigos de
notícias online
feedreader
online
21
feedreader
online
feedreader
online
feedreader
online
feedreader en línea Feedreader online
feedreader
online
Keywords chart

5. Keywords rank – United States

6. Keywords rank – United Kingdom

7. Keywords rank – Canada

8. Keywords rank – Mexico

9. Keywords rank – Germany

10. Keywords rank – Brazil

11. APP RATINGS AND
REVIEWS
THE CHANGE IN APP RATINGS FOR 30 DAYS AND 90 DAYS; ALSO, RATINGS
BASED ON CURRENT AND PREVIOUS VERSION ARE ANALYSED.
feedly

12. RATINGS FOR 30 DAYS
4.1 ratings for 376 reviews over 30 days
All ratings average: 4.2 for 76,553 total reviews

13. RATINGS FOR 90 DAYS
4.2 ratings for 1,114 reviews over 90 days
All ratings average: 4.2 for 76,553 total reviews

14. NEGATIVE FEEDBACK
• People are complaining about them having to make an account and login to read news
• Also about the app consuming more data rather than giving some offline news
• People are complaining about not being able to share news online
• Not being able to read the news in a scroll manner, have to click and open the article to read it whole
• The app redirecting to the external browser to open the articles which fails most of the time
The app ratings for 90days to 30days have decreased by 0.1%. The Feedly app was last
updated on 14th September 2017. Since there have been no updates of the app, this may
have resulted in the app crashing and poor performance and browsing errors. This may
have caused a 0.1% decrease in the app rating.

15. LATEST VERSION 38.0.0
Version 38.0.0 was the last update by the Feedly app on September 14, 2017.

16. There’s no data for the previous version on App Annie since the Feedly app was last
updated a year ago.
PREVIOUS VERSION 37.8.0

17. COMPETITORS
FEEDLY APP RANK ON COMPETITOR'S APP NAME, COMPARED FOR 30DAYS
AND 90DAYS.
feedly

18. COMPETITORS NAME
Flipboard
Inoreader
News360
News Republic

19. KEYWORD RANK FOR 30 DAYS
Feedly’s rank for competitors keywords in the US for 30 days

20. KEYWORD RANK FOR 90 DAYS
Feedly’s rank for competitors keywords in the US for 90 days

21. US UK CANADA MEXICO GERMANY BRAZIL
The skimm Feeds Dig Digg Feed reader Feed reader
Stumbleupon Blog reader Blog reader Google reader Feeds Agregador
Mashable Rss feed Feed reader Ifft Rss feedreader Ars technica
News aggregator Newsfeed News feed Feeder Rss reader online Crunchbase
Blog reader Rss feed Rss feeds Feedburner
Rss widgets
Instapaper
COUNTRY WISE KEYWORD PREFERENCE

22. DIFFERENCE WHEN TRACKING THE SAME
KEYWORD IN DIFFERENT MARKETS
• There's not much of a difference in the keywords ranking for the selected keywords
• The difference in the remaining keywords rank can be because of the different geographical location
and the search preferences of the people living in those countries.
For example, People of Canada may be more interested in the weather-related news during winters and
of US will be more interested in political news
• Also, the difference in search terms by people of different countries varies
For example, People of Brazil don’t use terms like ‘read blogs online’ or ‘news articles online’ rather they
use ‘news aggregator’ or ‘rss reader online’. Whereas in Germany people would use ‘blogs’ but not
‘articles’. Also, people in Mexico would search for ‘news aggregator’, ‘rss feed reader’ and not search for
‘news feed app’ or ‘news articles online’.

23. THANK YOU!
POOJA PATHARE