1. CONVERT
YOUR
NON-­‐PAYING
USERS!
Want
your
Users
to
start
paying?
In
a
study
completed
by
Gameforge
in
2012,
16.4%
of
their
Non-­‐paying
Users
who
completed
at
least
one
offer
from
SponsorPay
converted
into
paying
users
within
the
next
12
months.
Why
SponsorPay
Users
Tires
of
comple7ng
offers
turn
into
Paying
and
decides
to
purchase
Realizes
what
he/ directly,
to
more
quickly
be
Users:
she
can
do
with
able
to
get
the
currency
he/
Decides
to
spend
more
spending
she
now
desires.
7me
comple7ng
an
power
in
the
game
User
interacts
offer
for
in-­‐game
with
game
currency,
etc.
but
won't
pay
50%
41%
Number
of
Non-­‐Offer
Payments
And
they
don’t
just
40%
in
the
following
year
pay
once...
30%
18%
20%
As
you
can
see
below,
users
keep
10%
coming
back
to
pay
again
and
again
10%
7%
4%
3%
3%
2%
1%
2%
1%
1%
1%
1%
1%
1%
0%
0%
0%
0%
3%
once
they’ve
started
with
SponsorPay.
0%
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
>20
“We
are
very
happy
with
the
coopera7on
between
Gameforge
and
SponsorPay.
They
are
not
only
mone7zing
our
non-­‐paying
users
directly
through
their
offers,
but
they
are
also
very
successfully
increasing
our
conversion-­‐rate
from
non-­‐paying
into
paying
users.”
ANDREAS
SCHULZE,
PAYMENT
PRODUCT
DIRECTOR,
GAMEFORGE
PRODUCTIONS,
GMBH
www.sponsorpay.com
|
info@sponsorpay.com