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7 C O M P O N E N T I
©2018 Yann ilunga’s 360 Entrepreneur – Tutti i Diritti Riservati.
D I U N P O D C A S T
( D I S U C C E S S O )
1 . C O N T E N U T I
• i contenuti, l’argomento che tratti
sono le fondamenta del tuo
podcast
• sono la "benzina" che
mettiamo nel serbatoio
©2018 Yann ilunga’s 360 Entrepreneur – Tutti i Diritti Riservati.
• idealmente il tuo podcast
dovrebbe informare, educare,
ispirare e/o intrattenere gli
ascoltatori
• mentalità da insegnante:
macro e micro
2 . C O N C E T T O
©2018 Yann ilunga’s 360 Entrepreneur – Tutti i Diritti Riservati.
• FORMAT: solo, co-
condotto, interviste, tavola
rotonda, “ibrido”, pre-
registrato, in diretta
• il Content Tilt di Joe Pulizzi
3 . Q U A L I T À A U D I O
©2018 Yann ilunga’s 360 Entrepreneur – Tutti i Diritti Riservati.
• Reality check! —>
sempre più pro
• miglior qualità audio
possibile
• “studio” e strumenti di
registrazione
• setup base vs. avanzato
4 . C O N D U T T O R E
©2018 Yann ilunga’s 360 Entrepreneur – Tutti i Diritti Riservati.
• ci vogliono tempo,
pazienza e tante ore di
pratica
• conduzione, storytelling,
interviste, moderazione
• uso della voce, dizione,
intonazione, pronuncia
5 . E S P E R I E N Z A D E L L ’ A U D I E N C E
©2018 Yann ilunga’s 360 Entrepreneur – Tutti i Diritti Riservati.
• qualità dei contenuti
• originalità del concetto
• qualità audio
• abilità del conduttore
(ospiti, ecc.)
6 . C O N T I N U I T À
©2018 Yann ilunga’s 360 Entrepreneur – Tutti i Diritti Riservati.
• crea e pubblica contenuti con
continuità
• calendario editoriale e
frequenza di pubblicazione
©2018 Yann ilunga’s 360 Entrepreneur – Tutti i Diritti Riservati.
7 . A P P R O C C I O A L U N G O - T E R M I N E
©2018 Yann ilunga’s 360 Entrepreneur – Tutti i Diritti Riservati.
• è una maratona, non uno
sprint
• ci vuole del tempo a sentirsi a
proprio agio (e ad essere un
buon presentatore)
©2018 Yann ilunga’s 360 Entrepreneur – All Rights Reserved.
©2018 Yann ilunga’s 360 Entrepreneur – All Rights Reserved.
1998 episodes —> 7 days a week = 5+ years
L E T ’ S C O N N E C T !
• yannilunga.com
• @TheYannilunga (Twitter)
• Podcast Growth Mastermind
(Facebook)
©2018 Yann ilunga’s 360 Entrepreneur – Tutti i Diritti Riservati.

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Podcast italia - Il video intervento di Yann_Ilunga

  • 1. 7 C O M P O N E N T I ©2018 Yann ilunga’s 360 Entrepreneur – Tutti i Diritti Riservati. D I U N P O D C A S T ( D I S U C C E S S O )
  • 2. 1 . C O N T E N U T I • i contenuti, l’argomento che tratti sono le fondamenta del tuo podcast • sono la "benzina" che mettiamo nel serbatoio ©2018 Yann ilunga’s 360 Entrepreneur – Tutti i Diritti Riservati. • idealmente il tuo podcast dovrebbe informare, educare, ispirare e/o intrattenere gli ascoltatori • mentalità da insegnante: macro e micro
  • 3. 2 . C O N C E T T O ©2018 Yann ilunga’s 360 Entrepreneur – Tutti i Diritti Riservati. • FORMAT: solo, co- condotto, interviste, tavola rotonda, “ibrido”, pre- registrato, in diretta • il Content Tilt di Joe Pulizzi
  • 4. 3 . Q U A L I T À A U D I O ©2018 Yann ilunga’s 360 Entrepreneur – Tutti i Diritti Riservati. • Reality check! —> sempre più pro • miglior qualità audio possibile • “studio” e strumenti di registrazione • setup base vs. avanzato
  • 5. 4 . C O N D U T T O R E ©2018 Yann ilunga’s 360 Entrepreneur – Tutti i Diritti Riservati. • ci vogliono tempo, pazienza e tante ore di pratica • conduzione, storytelling, interviste, moderazione • uso della voce, dizione, intonazione, pronuncia
  • 6. 5 . E S P E R I E N Z A D E L L ’ A U D I E N C E ©2018 Yann ilunga’s 360 Entrepreneur – Tutti i Diritti Riservati. • qualità dei contenuti • originalità del concetto • qualità audio • abilità del conduttore (ospiti, ecc.)
  • 7. 6 . C O N T I N U I T À ©2018 Yann ilunga’s 360 Entrepreneur – Tutti i Diritti Riservati. • crea e pubblica contenuti con continuità • calendario editoriale e frequenza di pubblicazione
  • 8. ©2018 Yann ilunga’s 360 Entrepreneur – Tutti i Diritti Riservati.
  • 9. 7 . A P P R O C C I O A L U N G O - T E R M I N E ©2018 Yann ilunga’s 360 Entrepreneur – Tutti i Diritti Riservati. • è una maratona, non uno sprint • ci vuole del tempo a sentirsi a proprio agio (e ad essere un buon presentatore)
  • 10. ©2018 Yann ilunga’s 360 Entrepreneur – All Rights Reserved.
  • 11. ©2018 Yann ilunga’s 360 Entrepreneur – All Rights Reserved. 1998 episodes —> 7 days a week = 5+ years
  • 12. L E T ’ S C O N N E C T ! • yannilunga.com • @TheYannilunga (Twitter) • Podcast Growth Mastermind (Facebook) ©2018 Yann ilunga’s 360 Entrepreneur – Tutti i Diritti Riservati.