The way children read and learn is quickly changing. E-reading devices and tablet computers are quickly becoming ubiquitous in schools and in out-of-classroom educational settings; and the kinds of devices, content and interactions children are having around e-reading are evolving, too. In this free Digital Book World webcast, PlayScience, a global market research, strategic business planning, brand-building and product development firm, will reveal some of the most intriguing results of its latest research report on the reading habits of children, aged 2 to 13, focused on classroom reading: Back to School in an E-Reading World: Volume 2 of The ABCs of Kids and Ebooks (http://store.digitalbookworld.com/back-to-school-e-reading-world-childrens-report-t1046) Attendees will learn: – What devices children are reading on in the classroom – How schools are keeping up with change – Whether parents are purchasing educational ebooks for their children, at what rate and how much they are spending doing so – How parents find educational content for their children – And much more….

4. The most important purchase factor (by far) is
that the child asks for the book (64%, top 3 box).
The next factor is a good price (39%).
Parents say they pay an average of $5.37 per ebook,
a 33% discount on what they say they pay for print
books, but 40% more than what they are willing to pay
for apps.
Ebook Access & Usage

5. The most important purchase factor (by far) is
that the child asks for the book (64%, top 3 box).
The next factor is a good price (39%).
Parents say they pay an average of $5.37 per ebook,
a 33% discount on what they say they pay for print
books, but 40% more than what they are willing to pay
for apps.
Access has increased for every device category
other than e-readers

6. The most important purchase factor (by far) is
that the child asks for the book (64%, top 3 box).
The next factor is a good price (39%).
Parents say they pay an average of $5.37 per ebook,
a 33% discount on what they say they pay for print
books, but 40% more than what they are willing to pay
for apps.
Tablets continue to reign, taking market share
from e-readers

7. The most important purchase factor (by far) is
that the child asks for the book (64%, top 3 box).
The next factor is a good price (39%).
Parents say they pay an average of $5.37 per ebook,
a 33% discount on what they say they pay for print
books, but 40% more than what they are willing to pay
for apps.
The Kindle Fire overtakes the iPad as the
preferred tablet…

8. The most important purchase factor (by far) is
that the child asks for the book (64%, top 3 box).
The next factor is a good price (39%).
Parents say they pay an average of $5.37 per ebook,
a 33% discount on what they say they pay for print
books, but 40% more than what they are willing to pay
for apps.
… but iPads still lead with younger kids

9. The most important purchase factor (by far) is
that the child asks for the book (64%, top 3 box).
The next factor is a good price (39%).
Parents say they pay an average of $5.37 per ebook,
a 33% discount on what they say they pay for print
books, but 40% more than what they are willing to pay
for apps.
Ebook Pricing

10. The most important purchase factor (by far) is
that the child asks for the book (64%, top 3 box).
The next factor is a good price (39%).
Parents say they pay an average of $5.37 per ebook,
a 33% discount on what they say they pay for print
books, but 40% more than what they are willing to pay
for apps.
Parents are willing to pay more for ebooks …
and less for apps

11. The most important purchase factor (by far) is
that the child asks for the book (64%, top 3 box).
The next factor is a good price (39%).
Parents say they pay an average of $5.37 per ebook,
a 33% discount on what they say they pay for print
books, but 40% more than what they are willing to pay
for apps.
Ebooks in the Classroom

12. About 1/3 of e-readers are reading digital books
in the classroom

13. But school devices are outdated and not
matching current e-reading preferences

14. Both parents and schools are providing e-readers
for the classroom

15. Children use classroom ebooks for independent
reading more than class-work or assignments

16. The most important purchase factor (by far) is
that the child asks for the book (64%, top 3 box).
The next factor is a good price (39%).
Parents say they pay an average of $5.37 per ebook,
a 33% discount on what they say they pay for print
books, but 40% more than what they are willing to pay
for apps.
Educational Ebooks

17. Just over half of parents purchase ebooks that
are educational

18. Children use classroom ebooks for independent
reading more than class-work or assignments

19. for our next installment of research on
kids, families, and digital reading!