We share our business model and how we have evolved from the early days of our business to serve more users, from financial & educational institutions to community organisations. Our vision and our emphasis on research and prototyping still stand strong as we learn to harness the wisdom of our team and our community. --------------------- PLAYMOOLAH: PlayMoolah enables young people to afford the life of their dreams by developing a positive relationship to money. We design and deliver educational, digital, and community experiences that activate responsible decisions through cultivating daily practices. The team is known for their innovative methods and award-winning products which combine behavioral research with the power of play.

1. SMU October 2014 !
Achieving innovation success through People

7. !
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Digital Tools!
Online and offline resources
to aid behavioral practice
and impact measurement!
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!
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Education!
Curriculum and program
design and delivery for
schools & communities!
Program Fee!
Curriculum & content!
Ongoing support!
Train the trainer!
License to use!
!
Tools direct for Educational,
Financial Institutions !
bulk purchase!

8. WHAT’S YOUR #RELATIONSHIPTOMONEY?
©Copyright 2010 www.PlayMoolah.com

10. Education
MOOLAHSOPHY – MOOLAHRUN PROGRAMS
Research has shown that our relationship
with money is riddled with unconscious
prejudices, biases, and emotion.
What we don't understand
ends up controlling us.

11. LocalPartners+Distributors
Curriculum
Research
Product
Design &
Prototyping
Core team
Dev outsource
Business Model
The Financial Transformation Company
"
"
Product
Platform
+
Programs
Cost
Users
Financial
Institutions
Educational
Institutions
Bulk Licensing (Per Year)
Handset
Manufacturers
Telcos
Community
Organizations

12. Our Vision
To put money !
In its place for !
Personal fulfillment &!
Collective transformation

13. Harnessing the wisdom of our team &
community
Team
Advisors & Investors
Partners & Community
Users & Customers

17. Integrity & Iteration

18. The guides

19. Putting a board in
place early on

20. SAY HELLO
t: @audreytan, Chief Dreams Architect
audrey@playmoolah.com