Driving Revenue with Gamification

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This presentation is from Affiliate Summit East 2014 (August 10-12, 2014 New York City).
Session Description: Learn how to use contests, promotions, and game theory to improve customer loyalty, boost traffic, and increase sales. We’ll walk through specific case studies and analyze what does & does not work.

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Driving Revenue with Gamification

  1. 1. Driving Revenue with Gamification #gamify #ASE14 Sean Steinmarc @steinmarc @psGive
  2. 2. #gamify #ASE14
  3. 3. #gamify #ASE14
  4. 4. #gamify #ASE14
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  6. 6. #gamify #ASE14 We will discuss:
  7. 7. #gamify #ASE14 We will discuss: • What makes for effective gamification
  8. 8. #gamify #ASE14 We will discuss: • What makes for effective gamification • How to convert players to drive revenue
  9. 9. #gamify #ASE14 We will discuss: • What makes for effective gamification • How to convert players to drive revenue • How to keep those customers / revenue ongoing
  10. 10. #gamify #ASE14 Want to win? Tweet answers (and anything else) with: #gamify #ASE14
  11. 11. #gamify #ASE14 Want to win? Tweet answers (and anything else) with: #gamify #ASE14 A1: __________ #gamify #ASE14
  12. 12. #gamify #ASE14
  13. 13. #gamify #ASE14
  14. 14. #gamify #ASE14 http://xkcd.com/940/
  15. 15. #gamify #ASE14
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  21. 21. #gamify #ASE14 33% complete
  22. 22. #gamify #ASE14 •
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  31. 31. #gamify #ASE14 In short: • Set GOALS • Stay RELEVANT • Be FUN & INTERESTING • Incent REVENUE DRIVING activities • GAMIFY forever
  32. 32. #gamify #ASE14 •
  33. 33. Questions? Sean Steinmarc @steinmarc @psGive
  34. 34. Contests this weekend: #gamify #ase14 @psGive Sean Steinmarc @steinmarc @psGive
  35. 35. #gamify #ASE14
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  40. 40. #gamify #ASE14 •
  41. 41. #gamify #ASE14 •
  42. 42. Thanks for playing! #gamify #ASE14 Sean Steinmarc @steinmarc @psGive

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