How to Merge Online CONTENT with PAID TRAFFIC to Generate Sales (2 case quick examples)

1. EWA WYSOCKA &
SAMUAL COOK
TRAFFIC & CONVERSION
MEETUP

2. CONTENT + PAID TRAFFIC =
$$$by Ewa Wysocka & Samuel P.N. Cook

3. Who are we?
● Good Tribe Consulting (Ewa)
● James Cook Media (Sam)
● Traffic & Conversion Meetup
(Seminars, Workshops and Masterminds)
● Strategy & Psychology of Online Sales
First! (Tools and Technology Second)

4. What works?

5. Build a FUNNEL => blend CONTENT & PAID TRAFFIC

6. Go for:
LTV > 3 x CAC
LTV - Customer Lifetime Value
CAC - Customer Acquisition Cost

7. Case #1
● B2C
● LTV ~ 110 PLN (video
courses)
● CAC should be max 36 PLN

8. Webinar Campaign
FB video ads
FB retargeting to
video watchers
ONLY FB retargeting
to Webinar
Signups ONLY

9. Ad budget distribution
20%
20%
60% (!)

10. Conversion results
2896
(40%)
966
(30 %) 145 units
(15%)
7240

11. Price per events
1,7 PLN 5,1 PLN
34 PLN
0,68 PLN
0,05 PLN

12. Case #2
● B2B Business Training
● LTV = $10 903 (a line of
Business Coaching Products:
main product, upsells and
downsells)
● CAC should be max $3 654

13. Application Calls Campaign
FB video
ads with
CTA
Offer Optin
in Ad

14. Ad budget distribution
5,3% 0,27%
93,7%(!)
0,23%
0,067%

15. 44
(67 %)
Conversion results
44
(67 %)
65
(7,5 %)
35
(79%) 17
(49%)
864
(14%)
6 043
(10%)

16. Price per events
$ 7,94
$ 105,52
$ 155,88
$ 3 712
$ 0,88
$ 0,09

17. 3 things you can implement tomorrow:
1. Master the flow & psychology of your Funnel!
1. Use Facebook video campaign to warm up cold
traffic before you ask for anything (even an optin).
1. Spend over 50% of your budget on your front end
content.

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