Drive North Queensland in conjunction with Tropical Tablelands Tourism is developing a smart phone app for the drive routes of the Overlanders Way, The Great Tropical Drive and also the Savannah Way. This presentation details the fundamentals on how this app will work and how people can be involved

1. Tourism Trail Smart
Phone Application
Development
Ron Livingston

2. The World as we
know it is changing
In the last decade:-
Emails have grown to become our primary form
of communication
Websites have become a primary source of
information, some would say that surpass
brochures as first point of information for
tourism businesses

3. The World as we
know it is changing
In the last 3 or 4 years, the latest evolution in the
way we communicate has evolved. Our world is
now dominated by platforms such as
Facebook
Linked In
Twitter
QR Codes

4. The World as we
know it is changing
And
Smart phones
Tablets
And the applications that go with them

5. And if you thought
it a fad
And if you thought it was just a fad!!

6. Some Stats
In 2011:
1 million Ipads were sold in Australia
1.08 Billion Smartphones were sold world wide
75.6% of all smart phones are either an Iphone or
an Andriod based smart phone

7. And if you thought
it a fad
And have a look at who was buying them
53% of people between 35-44 are using a smart phone
39% of people between 45-54 are using a smart phone
30% of people between 55-64 are using a smart phone
Does that sound a little like the people coming to your
business?

8. And if you thought
it a fad
In terms of smart phone applications……apps
Apple App store reached over 25 Billion app purchases
in March of this year. They have over 550,000 apps
available
Andriod announced in December of December 2011,
that they had reached 10 Billion app downloads. They
have over 400,000 apps in the market

9. And if you thought
it a fad

10. So what are we up to?
Last year Tropical Tablelands Tourism was
awarded a grant to develop a tourism trail and
develop a smart phone app to support this
tourism trail

11. So what are we up to
Rather than reinvent the wheel, it was decided to
develop this smart phone app around the drive
routes of:
The Savannah Way
The Overlanders Way
The Great Tropical Drive
The simple reason, it makes more sense to try
and build on something that is already there,
rather than develop something new

12. So what are we up to?

13. How it will work
Essentially the app will be what is called a geo
positional app. Put simply, as travellers drive
along these drive routes, information on the
immediate area will be displayed on their screen.
Items such as where to stay, where to eat, what
is there to see will be sent through to travellers
via there smart phone

14. How will it work

15. How will it work
In addition to product information, there will also
be significant general information on the regions
to populate the app to make the content as rich
as possible.
We are also anticipating that a social media arm
will be built into the app to allow travellers to
share their experiences while they are actually
having them

16. How it will work
Information will be sourced directly from the
Australian Tourism Data Warehouse (ATDW)
If your product is already on the ATDW, then
you have the opportunity to have your product
involved in this app

17. What is the ATDW

18. An insight into atdw
www.atdw.com.au

19. 10 year collaboration
Create a national content
database
Establish a national standard for
quality content
Mission: Create a competitive
advantage for Australian tourism by
further securing Australia’s position
in the global tourism marketplace
19

20. 20

21. ATDW Content Flow
Distributors Consumers
21

22. CONTENT
40% 30% 7.3% 8.8% 2.10% 2.4% 7.6% 0.7%
• 26,000 listings 120,000 images
Comprehensive Product Descriptions | Images and Videos | Geo-coded, Map
ready | Location and Contact details | Social Media Links Memberships
22

23. DISTRIBUTION
As of 02 May 2012

24. One listing… lots of exposure
24

25.  Booking functionality of
ATDW
 Combines ATDWs products
with live rates and availability
 Your product is listed and
bookable of ATDW’s
distributor pages
25

26. Example of Bookable Product on
ATDW distributor website
26

27.  $1million Federal Government
Initiative
 Entire ATDW database
 Simplified and traditional Chinese
 Request for Tender opened 30 April
2012
27

28. INNOVATION
 iPhone applications
 iPad applications
 Remote authoring tools
 Business Intelligence
28

29. Empowering the Tourism Industry
Free online marketing guide
Over 50 tutorials
Online | Print | Video
Relevant content
Simple and easy to follow
29

30.  Easy one off listing
 Automatically listed on
Queensland holidays,
Queensland iPhone app, and
up to 50 travel distributors
 Increased exposure
 Fantastic support from TQ’s
ATDW Team
30

31. • Contact the Tourism Queensland ATDW team
• on 1800 629 749
• or via atdw@tq.com.au
• view the Membership Information Page at
http://www.tq.com.au/marketing/australian-tourism-data-warehouse
• or Register Online at
https://atdw.tq.com.au/mytourism/registrations
31

32. Thank you for your time
www.atdw.com.au
32

33. Timeframe for release
We have just recently appointed the developer of
this application. We will look to have this app
into the market by October of this year

34. How are we going to
market the app
Designing the app is only just the first stage.
Once it is finalised and ready, we will be investing
in a significant marketing campaign to expose the
app to our target markets

35. How are we going to
market the app
The app will be available for download (via
market place and the app store) from
www.athertontablelands.com.au
www.savannahway.com.au
www.drivenorthqueensland.com.au
www.cairnsgreatbarrierreef.org.au
We will also look for downloads from other LTO
and RTO websites.
There will be no charge to buy the app

36. How are we going to
market the app
We will be developing collateral for the Visitor
Information Centre right along these drive
routes. This collateral will allow people to
download the app directly from the VIC’s

37. How are we going to
market the app
In addition to this, we will also be taking out print
advertisements in key drive publications like
RACQ, NRMA, RACV.
We will also look to support these ads with
editorial content

38. How to be involved
If you are already a member of TTT, and you are
on the ATDW, the cost of involvement is free.
If you are not currently listed on the ATDW, you
will need to register and list your product to be
involved.

39. How to be involved
Product involvement in the app will be
administered by the office of Tropical Tableland
Tourism