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I Thai Application Brief Detail Tat


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iThai Application- Thailand Official Guide brief description for interested clients.

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I Thai Application Brief Detail Tat

  1. 1. iThai Application iThai Application MEDIA KIT 2010 Project by Co, Ltd.
  2. 2. OUR COLLABORATION Purple Haze and Mazzanti Editori iThai Thailand Official Guide iThai “Thailand Official Guide” for iPhone, iPod Touch and iPad is the official guide to Thailand. Realized by Mazzanti Editori with the collaboration of Purple Haze Co.,Ltd., soul affiliated partner with Mazzanti Editori in Asia authorized in marketing and promoting iThai Application in Thailand, as well as to create, maintain and develop iThai’s editorial content, iThai sponsored by The Tourism Authority of Thailand (TAT), the first organization in Thailand to be specifically responsible for the promotion of tourism. DESIGN & TECHNICAL PART Our application is easy to navi- OFFICIAL gate with specific design for GUIDE touch screen devices and pic- ture interaction where possi- ble. Our design direction is eye catchy and sophisticated with selective photographs on iPhone. Our technical office is based in Venice, Italy. The application running & engineering procedure will be handled by our partner MAZZANTI EDITORI. The clients can feel absolutely safe & easily ensure that their information is accurate & running perfectly. EDITORIAL SECTION iThai Application provides an ex- traordinary production with sophisticated design for iPhone. The marketing & editorial section is managed by PURPLE HAZE Co.,Ltd. in BANGKOK for the convenience of our clients.
  3. 3. WHAT IS ITHAI iThai APPLICATION CONTENT iThai is a unique, informative and user friendly appli- cation comprising of six exclusive icons capturing all the relevant and accurate information on Thailand. ABOUT THAILAND (General Information on/about Thailand) History Religion Thai National Symbol Economy Tradition & Culture Weather Events Politics Thai Food ACTIVITIES (Brief article on sports & fun activities for tourists) Culture Scuba Diving Spa Eco-tourism Food Tourism Thai Boxing Golf Adventure Meditation & Medical Thailand in 10 days Services DESTINATION (divided into 4 geo-directions and 20 cities) North Central & East Coast Chiang Mai / Chiang Rai Ayutthaya / Bangkok Mae Hong Son Cha-Am & Hua Hin Sukhothai Chonburi – Pattaya DESTINATION SECTION (Your business is listed here) North East Kanchanaburi / Rayong Each business category has Khon Kaen / Nakhon Trat 15 selected listings in your city Phanom South Nakhon Ratchasima Chumphon / Krabi Ubon Ratchathani Phuket / Surat Thani Trang
  4. 4. WHAT IS ITHAI TRANSPORTATION (Information for getting there and around) By Airplane By Bus International - Domestic Travel and Airports By Car By Train By Boat TRAVEL INFO (Important lists for travelers) Health & Vaccinations Currency Exchange Embassies and Money Transfer Public Holidays Do’s and don’t Shopping Advice in Thailand Visa & Customs TOURISM AUTHORITY OF THAILAND (Our Official Sponsor Information) (Website Link) TAT International & Local Offices TAT on Facebook & Twitter
  5. 5. BUSSINESS CLIENT LISTING WHY iThai APPLICATION MATTERS? “The revolutionary App Store offers iPhone, iPod touch and iPad users an experience unlike anything else available on other mobile devices, and we see no signs of the competition catching up anytime soon.” Steve Jobs, Apple’s CEO January 5, 2010 — Apple® today announced that more than three billion apps have been downloaded from its revolutionary App Store by iPhone® and iPod touch® users worldwide. Today, the App StoreSM has revolution- ized the way mobile applications are developed and distributed. With over 250,000 apps and 6.5 billion down- loads available to consumers in 90 countries, the App Store has become the world’s largest mobile application platform. Over 85 million iPhone and iPod touch users around the world can choose from an incredible range of apps in 20 categories, primarily travel. iThai WORLD WIDE USERS ■ iPhone available in 90 countries ■ 85 million iPhone, iPod Touch and iPad users ■ 6.5 billion application downloads, primarily travel ■ 90% voracious travelers with high spending power ■ Most iPhone users book travel on tablets
  6. 6. BUSINESS OPPORTUNITY iThai is a ground-breaking application that gives your business the flexibility to publish content in extraordinary way and boost the reading experience heavily. UNIQUE FEATURES OF iThai ■ First and the Only National Travel application recognized by Tourism Authority of Thailand ■ Beginning FREE Download Cost enhances the readership of your business by million of iPhone users ■ ONE TIME Download always updated for free ■ Once downloaded, travelers can find the travel details they need, whether their iPhone is online, offline or in airplane mode, and link to Web sites or call numbers from their itinerary. (The key benefit of using iThai App is the ability to store Thailand guide on the device for access offline) ■ Provides accurate GIS (geolocation) listing for all destinations with comprehensive mapping online & offline. Relevance of iThai & travel technology in your business ■ For organisations considering their sales and marketing and customer acquisition options, there is no getting away from the success of Travel Applications and their short and long-term benefits. ■ Majority of travelers are relying on iPhone Apps to plan their travel itinerary, the new advertising framework represent good marketing opportunities for leisure travel wholesalers to reach customers directly. ■ iThai App is a more cost-effective channel for advertising and promoting, as compared to print, radio, TV and Google. ■ Advertising inside iThai Application is the hottest corner of mobile advertising business. iThai Application is a potential breakthrough that will give an important boost to the fast growing mobile advertising market in Thailand and globally ■ iThai users include business travelers with high spending power relying heavily on travel app. Our users indulge because they can afford.
  7. 7. BENEFICT A QUICK MARKET SURVEY Existing travel applications on Thailand include handful brands offering moderate information on Thailand Lonely Planet Bangkok Guide - download cost 5.99$ Lonely Planet Chiang Mai Guide - download cost 5.99$ Thailand Guide by True Move - download cost 9.99$ iThai Application is a national official travel guide with begining FREE download cost for users with exhaustive information, interactive GIS mapping, graphics, attractive pictures, internationally recognized as TAT official source of information on Thailand. MARKETING PLAN & OUR INFLUENCE Worldwide promotion through our company and partners’ channels Tourism Authority of Thailand iThai Application is a primary application promoted by TAT to become a Digital Marketing Organization TAT will hold a Press Conference for TAT applications, primarily iThai iThai Application Advertisment & Billboard at Suvarnabhumi Airport iThai advertisment posted on TAT’s website ( National and International link and press release among all TAT branches iThai App is under International Promotion Division of TAT promoting iThai among worldwide travelers to Thailand Mazzanti Editori (New York / Italy) & Purple Haze (Thailand) Italian publisher & iPhone Application Developer, specializes in the publication of books and periodicals of information and news as well as top travel applications well acclaimed in Venice and New York inviting readership of millions of users in Europe and America. iThai Application advertisements in established “NYC.IT MAGAZINE” on Delta Airlines and Venezia Guide owned by Mazzanti Editori iThai Application news in NYC.IT magazine and NYC.IT application iThai Billboards in Italy Other channels of advertisements including Mazzanti Editori iPhone Website & Facebook Promoting iThai in Thailand, Asia and Middle East through public relations, press releases, media advertisments and brochures.
  8. 8. Contact Us Tarandeep Singh Anand (EN) +66 8 9908 9908 Chattiya Nitpolprasert (TH) +66 80 229 4105 Co, Ltd.