Security in an Omnichannel World
Omnichannel is the future. According to Google, 90% of consumers use multiple screens in the same day for everything from shopping to financial management and travel booking, whether sequentially or simultaneously. Consumers expect and trust that their data is secure as they switch from channel to channel. As companies race to keep up with consumer demand, security often is left by the wayside. But you don’t have to sacrifice security for an optimal customer experience. Securing all channels starts with security identity. Without an underlying identity layer to bridge the gap, the quality of the customer experience will continue to decline, and security gaps will continue to widen. An omnichannel approach makes the world more convenient, but 20th century security doesn’t cut it. Ping Identity gives your customers the freedom they want and the security they need.
