2. iSearch is a hybrid Research and Marketing company registered under the Registrar Generals
Department of the Government of Ghana. We are a team of young energetic men and women
with significant years of experience in the research and marketing industry in Africa.
We are Researchers with passion, a high sense of commitment and diligence. What makes us
different is our ability to accomplish the most difficult task as far as research and marketing is
concerned.
Our vision is to be a world Class research and marketing firm in Africa and beyond. Being the
best partner to our clients, providing them deeper in sights for strategic business decisions.
We are in business to offer client centered insights for business growth, using the most
innovative and acceptable techniques and technologies , with quality, value for money and
speed as our bedrock.
Who We Are
3. To become the
leading research &
marketing agencies
in the world by
using appropriate
technologies to
extract information
Vision
4. Our
Mission
To provide fact driven information:
Helping clients make inform decision
To be your number one source of information:
Been reliable, competent and efficient
Help shape the world institutions through research:
Mysteriously providing facts through light & darkness
1
2
3
Mission Statement
6. Desk/Secondary Research
Market Intelligence
Quantitative & Qualitative Research
FGDs, IDIs, F2F, CATI, PAPI, CAPI, Mystery
Shopper surveys etc.
Baseline Surveys
Evaluation of projects, Programs and concepts
Transcription and report writing
Sales, Marketing and Training
Our Sector
SolutionsOurServices
What We Do
7. Media
Telecom
Sanitation/ Environmental
Health/Pharmaceuticals/Cosmetics
IT/Software/Hardware
Manufacturing
Logistics/ Transport
Automobile
Insurance/Finance etc.
Our Sector
SolutionsOurServices
What We Do
8. B2B
Consumers
Segmentation studies
Panels
Ethnographic Studies
Product Test
Baseline Surveys & Impact Evaluation
Our Sector
SolutionsOurServices
What We Do
9. Why You Should Choose Us
Open
Minded
(Innovative)
Result
Oriented
Quick
Turnaround
(Speed)
Cost Effective
Our Strength
This is what stands us out among the rest
Dedication and Determination to work
10. Ghana now boost of over 30 recognized Television Stations. Each struggling to win the little
media budget of companies.
But businesses mostly tend to invest in TV and radio station which captures
the attention of most youth. For that matter they tend to look at certain
important Key Performance Index (KPI’s). Such as: Brand & Ad Awareness,
Brand Preference, Media Habits, Media Engagement among other key index.
iSearch Company Limited, present to GBC some key facts and figures that arose in their data
gathering in the month of January 2016 across the 10 regions of Ghana.
Media Landscape in Ghana
11. 11
TV is a good source of entertainment for the youth. As a result, they tune in to channels that have rich
entertainment content. Key TV stations and programmes mentioned include:
• Midday Live
• News 360
• Agenda
• America’s Next Top Model
• Telenovela
• Boys Boys
• Fashion GH
What programmes
interest the youth
most on GTV?
WHY?
• Movies
• Akan news
• Telenovela
• Wild at Heart
• Entertainment
TV Habits in Ghana
Base: 9879
12. 12
13%
70%
Frequency/Time of
viewership
Top TV Channels/Radio Stations
73%
42%
30%
28%
20%
At least once a day – 49%
Several times a week – 37%
Weekday
Weekend
6.01pm – 9.00pm(62%)
6.01pm – 9.00pm(61%)
• Adom FM – 34%
• Peace FM – 24%
• OK FM – 22%
• Nhira FM – 20%
Several times a week – 49%
Weekday 6.01am – 9.00am(63%)
Base: 9376
Media Engagement
13. 13
TOMBrandAwareness
TOM AD Awareness
Most youth are Aware of UTV as a result of its Telenovelas. This has led to majority of the
youth preferring to watch the brand.
Size of the circle: Brand Preference
Y axis: Brand Awareness
X axis: Ad Awareness
Relationship: Brand Preference, Brand Awareness and Ad
Awareness
14. What has lead to the down fall of the nation number one TV station? As Shown above?
Present their company profile and suggested studies that we can conduct for GBC to identify the
loop holes and also aid them in strengthen their market share in the TV industry of Ghana.
15. Brand Health Study
Customer Satisfaction Study
Brand Positioning Study
Youth and Behavioral Study
Product Testing (Programming)
To bridge the gap and current challenge of viewership in terms of age, the follow studies will be
needed by GBC:
Suggested Studies
