1. THE CULTURAL
ICEBERG
GROUP 5
A36749 - Nguyen Huong Ly
A36452 – Vu T Quynh Trang
A36905 – Ha Trang Linh
A36038 – Nguyen Kim Yen
A37956 – Pham T Hong Ngat
A36489 – Do Mai Phuong
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THE CULTURAL ICEBERG
1. Belief
- Religion is the institution that can be experienced above the
surface
- Belief systems are fundamental to how it views as education,
sciences, history and all other institution in general
5. ¸
THE CULTURAL ICEBERG
2. Ideals
Generally agreed upon an understanding of the best for individual
and society
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THE CULTURAL ICEBERG
3. Norms
The behaviors and actions of people which are considered by the
society
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THE CULTURAL ICEBERG
4. Roles
People within a lifetime take on different roles
Example: Man plays a role of a son, a husband, father, grandfather
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THE CULTURAL ICEBERG
5. Concepts
- Ideals and the general way in the way people think about things
- Endless list but include the concept the importance of family
- The importance of individual and privacy
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THE CULTURAL ICEBERG
1. Value
By values we means a feelings people have towards the most important aspects of
humanity. So how valuable is friendship, is it worth more than family or loyalty to your
employer is success and wealth more important than generosity. The value in the
culture include evaluations of honesty, courage, integrity, humility and many other
qualities.
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THE CULTURAL ICEBERG
2. Desires
What do people want? At a superficial level we would all probably want to win a
lottery, so does this mean all we desire is money of course not. We desire is money of
course not we desire the things that money can bring such as safety power convenience
and let’s be honest the hot sexy girl or guy of our dreams, but there are also the things
that money can’t always help us with like friendship respect health and peace of mind.
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THE CULTURAL ICEBERG
3. Assumption
Something that you accept as true without question or proof. Most intercultural and
communication courses warned us that we shouldn’t assume anything, but in reality,
this is impossible. We all make countless assumptions every minute of every day. For
example, we assume the light will come on when we flick the switch, that the bus will
come not too late, that a good performance will be rewarded or that our kindness will
be returned. Maybe it is how we react to situations when our assumptions are not met
that. That is really important here.
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THE CULTURAL ICEBERG
4. Attitudes
Really important here is our attitude toward something is how we have decided to think
and feel about it. It can be positive or negative and is influenced by our emotions.
Having a bad attitude, having an attitude out of step with other people within the
culture can make life very uncomfortable for the individual concerned and for
everyone else that comes into contact with them
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THE CULTURAL ICEBERG
5. Tastes
The word taste is mostly associated with food but in the broader sense it simply means
the things that people like and dislike, so people can have difference tastes in almost
everything including stories, fashion, music,movie and even other people
