1. The School of Government,
Beijing Normal University,
May 2014
Borgen, Bismarck and Beijing: The Growth of International Public Affairs
Management
Professor Phil Harris, Executive Director, Business Research Institute
University of Chester.
Westminster Chair of Marketing and Public Affairs
International Centre for Corporate and Public Affairs Research

2. • Issues Monitoring and response
• Ability to access and be able to use best
resources
• Acting as corporate advocates
• Environmental scanning
• Government and Trade Association Lobbying
• Government relations and political action.
• Handling community relations/social
responsibility
• Serving as corporate intelligence
International Public Affairs Management

3. • Briefing officials/Soft power
• Briefing Government privately
• Media/Briefings Strategy
• Briefing Politicians privately
• Media campaigning
• Researching issues and advising on
implications. Policy Development
• Dialogue with Consumers, NGO’s and
Stakeholders

5. Borgen
 Nordic Noir, Bridge, Killing, Wallender
 Political Drama: Modern Machiavelli
 Issues:- Scandinavian views.
 Governance, Regulation,
 Cyber advocacy/regulation
 Growth in drone attack/ assasination /tacit war
 Controlling the internet
 International balance/engagement

7. Otto Von Bismarck, 1815-1898

8. Otto Eduard Leopold, Prince
of Bismarck, Duke of
Lauenburg
 Social Conservative
 Unifier of German states
 Chancellor, foreign
secretary and power
broker
 Introduced welfare state
 Balance of power
doctrine
 Influenced by business,
Hamburg, thus colonies
 Power broker

10. Legacy for Public Affairs
 Good laws are like
sausages it is better to
not see them being
made

12. Beijing:
Enter the Dragon
The Rise of Minsheng

19. Social Governance Transformation in China
Fundamental changes in the economy are
the root causes of the changes in Chinese
governance
The Chinese Communist Party (CCP) is the central force driving
the changes in China’s governance
The change in political ideology determines the
direction of the reforms of Chinese governance
Widespread distrust of the public sector within
Chinese Society requires the transformation and
upgrading of social governance and the urgency
of reshaping the spirit of public service requires
accelerating social governance innovation

21. The Chinese Economic Miracle
Impact of 1978 Economic Reforms
 Agricultural output growth dramatically accelerated to 8.2% a year,
agricultural prices fell, meat and vegetable production rose dramatically.
 Overall the reforms unleashed economic growth that is unprecedented in
human history
 GDP Growth rate of 9.5% a year
 China's economy became the second largest after the United States.
 More than 500 million people lifted out of poverty
 Now the world’s largest exporter and manufacturer
 In transition from middle-income to high-income status.

36. Social Governance Transformation in China
Fundamental changes in the economy are
the root causes of the changes in Chinese
governance
The Chinese Communist Party (CCP) is the central force driving
the changes in China’s governance
The change in political ideology determines the
direction of the reforms of Chinese governance
Widespread distrust of the public sector within
Chinese Society requires the transformation and
upgrading of social governance and the urgency
of reshaping the spirit of public service requires
accelerating social governance innovation

37. Minsheng
Harmony,
Balance,
Quality of Life

39. 2011 Nominal GDP in US$ billions (Source:
IMF)

40. In what ways has China’s economic miracle
failed to improve society?
 Pollution
 Corruption
 Consumerism
 Endless pursuit of status goods
 Rising Search for spiritual alternative (Christianity is growing very fast)
 Vice (drugs, gambling, prostitution) is a rising menace.
 Congestion

41. What are the risks and challenges?
1. Internal Risks and Challenges
• depletable resources
• demand-pull and supply-push inflation
• demography, aging population
• pace of human capital accumulation
2. External Risks and Challenges
• global economic slowdown
• high resource prices
• new emerging competitors

42. Expand Individual Opportunities and
Improve Social Services
• Expand opportunities and promote social security,
• Facilitate equal access to jobs, finance, quality social
services, and portable social security,
• Help households manage employment, health, and age-
related risks,
• Increase labour mobility,
• Manage the large rural-urban differences in access to jobs,
key public services, and social protection.

43. Recent Public Affairs Issues
BHP Billiton: Olympic games
Glaxo: consumer data bases
Fonterra: NZ milk industry

44. Reflections
100 years since birth of Richard
Millhouse Nixon
Reflections on the Prince
500 years since The Prince
What’s new?

45. November 2011

46. zhù nǐ chéng gōng
祝你成功