1. Public Affairs Management:
June 2010 Reflections for the
NWCChamber of Commerce
11
Phil Harris,
Westminster Chair of Marketing & Public Affairs ,
Executive Dean Business, Enterprise and Lifelong
Learning, University of Chester, UK
p.harris@chester.ac.uk

2.  NWCCC UK BackgroundNWCCC UK Background
 Forecast 25% cut in PublicForecast 25% cut in Public
ExpenditureExpenditure
 Restructure of Regional DevelopmentRestructure of Regional Development
 Labour Coalition Wales.Labour Coalition Wales.
 Co-habitation with WestminsterCo-habitation with Westminster
 CONDEMS or LIBCONS ?CONDEMS or LIBCONS ?
 Euro zone DefaultEuro zone Default
 Office of Budget ResponsibilityOffice of Budget Responsibility
forecast: 2011, 2012 economyforecast: 2011, 2012 economy??

4.  Public Sector Expenditure , £B and % GDPPublic Sector Expenditure , £B and % GDP
 1995-961995-96 311.1311.1 41.8 .41.8 .
 1998-991998-99 331.7331.7 37.3 .37.3 .
 2000-012000-01 363.7363.7 36.8 .36.8 .
 2002-032002-03 422.2422.2 38.7 .38.7 .
 2004-052004-05 492.8492.8 40.6 .40.6 .
 2006-072006-07 550.6550.6 40.9 .40.9 .
 2008-092008-09 629.8629.8 43.9 .43.9 .
 2009-102009-10 669.3669.3 47.5 .47.5 .
 2010-112010-11 696.8696.8 47.3 .47.3 .
 2012-132012-13 711711 43.9 .43.9 .
 2013-142013-14 722722 42.2 .42.2 .
 2014-152014-15 737.5737.5 40.9 .40.9 .
 2015-162015-16 757.5757.5 39.8 .39.8 .
 ..
 SOURCE HM TREASURYSOURCE HM TREASURY
https://www.hm-treasury.gov.uk/psf_statistics.htmhttps://www.hm-treasury.gov.uk/psf_statistics.htm

5. 55
Global Change
Currency /Credit Turbulence
Disbelief at Bonus Culture for Loss
Making/Poor Performance
Diminished respect for Economic and
Political Leadership
Turbulence of imbalances in international
Trade, Banking, Resources and Power
Impact of World Economic Change (BRIC)

6. Corporate CampaigningCorporate Campaigning
Speed of Issues: Track, Manage and PlanSpeed of Issues: Track, Manage and Plan

7. 77
Avoiding Armageddon
•Ethical Values/ Global Compass
•Less Spin
•Long term stance
•Sustainable position
•Private led regeneration
•Responsible
•Reputation

8. Public Issues Life Cycle
Issues evolve dynamically (Post)
Four stages are identified:
 changing public expectations;
political controversy;
development of legislation;
government litigation
88

9. Irresolute princes, in order to avoid present
dangers, follow the neutral road most of
the time, and most of the time they are
ruined.’
Niccolo Machiavelli, The Prince
A Prince’s DilemmaA Prince’s Dilemma

10. Irresolute princes, in order to avoid present
dangers, follow the neutral road most of
the time, and most of the time they are
ruined.’
Niccolo Machiavelli, The Prince
A Prince’s DilemmaA Prince’s Dilemma