2. Topic: Facebook
• Facebook is an online social networking
service headquartered in Menlo Park,
California. Its website was launched on
February 4, 2004, by Mark
Zuckerberg with his Harvard
College roommates and fellow
students Eduardo Saverin, Andrew
McCollum, Dustin Moskovitz and Chris
Hughes.
3.
4. Historyof Facebook:
- Zuckerberg wrote a program called Facemash on
October 28, 2003, while attending Harvard
University as a sophomore (second year student).
According to The Harvard Crimson, the site was
comparable to Hot or Not and used "photos
compiled from the online facebooks of nine
houses, placing two next to each other at a time
and asking users to choose the 'hotter' person"
2003–2005: Thefacebook, Thiel
investment and name change
5. 2006–2011: public access, Microsoft alliance and rapid
growth
• On September 26, 2006, Facebook was
opened to everyone at least 13 years
old with a valid email address.
In late 2007, Facebook had 100,000 business pages
(pages which allowed companies to promote
themselves and attract customers). These started as
group pages, but a new concept called company pages
was planned. Pages began rolling out for businesses in
May 2009.
On October 24, 2007, Microsoft announced that it had
purchased a 1.6% share of Facebook for $240 million,
giving Facebook a total implied value of around
$15 billion.
6. 2012–2013: IPO, lawsuits and one-billionth user
• Facebook eventually filed for an initial public
offering on February 1, 2012. Facebook held an
initial public offering on May 17, 2012, negotiating a
share price of US$38. The company was valued at
$104 billion, the largest valuation to date for a
newly listed public company. Facebook Inc. began
selling stock to the public and trading on
the NASDAQ on May 18, 2012. Based on its 2012
income of $5 billion, Facebook joined the Fortune
500 list for the first time in May 2013, ranked in
position 462.
7. 2013–present: site developments, A4AI and 10th
anniversary
• On January 15, 2013, Facebook announced Facebook Graph
Search, which provides users with a "precise answer," rather than
a link to an answer by leveraging the data present on its
site. Facebook emphasized that the feature would be "privacy-
aware," returning only results from content already shared with
the user.
The company became the subject of a lawsuit by Rembrandt Social
Media in February 2013, for patents involving the "Like"
button. On April 3, 2013, Facebook unveiled Facebook Home, a
user-interface layer for Android devices offering greater
integration with the site. HTC announced the HTC First,
a Smartphone with Home pre-loaded.
On April 15, 2013, Facebook announced an alliance across 19
states with the National Association of Attorneys General, to
provide teenagers and parents with information on tools to
manage social networking profiles. On April 19, 2013, Facebook
officially modified its logo to remove the faint blue line at the
bottom of the "F" icon.
8. Shares of Facebook
• The ownership percentages of the company, as of 2012, are:
• Mark Zuckerberg: 28%,
• Accel Partners: 10%
• Mail.Ru Group: 10%
• Dustin Moskovitz: 6%
• Eduardo Saverin: 5%
• Sean Parker: 4%
• Peter Thiel: 3%
• Greylock Partners: between 1 to 2%
• Meritech Capital Partners: between 1 to 2% each
• Microsoft: 1.3%
• Li Ka-shing: 0.8%
• Interpublic Group: less than 0.5%
9. Revenue of Facebook
• Most of Facebook's revenue comes from
advertising. Facebook generally has a lower click
through rate (CTR) for advertisements than most major
Web sites. According to BusinessWeek.com, banner
advertisements on Facebook have generally received
one-fifth the number of clicks compared to those on
the Web as a whole, although specific comparisons can
reveal a much larger disparity. For example,
while Google users click on the first advertisement for
search results an average of 8% of the time (80,000
clicks for every one million searches), Facebook's users
click on advertisements an average of 0.04% of the
time (400 clicks for every one million pages).