2. Who Are eMarketing Connected?
• We help customers navigate the rapidly changing complex
multi-channel online environment
• Our expertise helps customers focus on what makes a
difference and make better online decisions
• We help customers define and implement a strategy that
delivers results across web, email, social media and
mobile.
3. What Do We Do – Services Overview
Strategy & Best Practice in Online Marketing for Web, Email, Social Media and Mobile
Strategic Analysis Strategic Planning Strategy Delivery Performance Management
& Insights & Optimisation
• Research • Digital strategy • RFI/P/Q • Establish reporting
• Benchmarking definition • Vendor structures
• Competitor • Roadmap from assessment • Ongoing
Landscape objectives • Brief definition optimisation
• Identify through to • Vendor • Strategic insights
Threats & actions Management & recommendations
Opportunities • KPI Setting • Program &
Project Support
• Subject Matter
Expertise
• Formal training programs
Inhouse Training • Coaching/on the job training
• Executive briefings
• Voice of the Online Customer workshops
• Roundtables
4. Experience - Summary
Global Brands, Multi-Nationals and
National Organisations across:
• Telecommunications,
• Financial Services,
• Not For Profit Organisations,
• Energy & Utilities,
• Retail Banking
Strategic Projects include:
• Digital Operating Model & Processes • Digital Tender Preparation & Vendor
• Digital UX, Creative & Content Strategy Assessment
• Digital and Competitive Benchmarking • Digital Competence Development
Program
• Online Communications Benchmarking
• Executive Workshops
• eBilling Migration Strategy
5. Other – What else do we do?
Public Training, Events & Workshops
• Half day to multiple day training
• Round table meetings, workshops and briefings
covering all key disciplines from social media,
web and email
Online Member based website
• Designed to provide online marketing strategy,
best practice and market information.
• Industry Reports, White Papers, Best Practice
Guides, Templates
6. Industry Research, Case Studies and White
Papers
Industry Research
• Beyond The Basics – Why Australia’s Largest Retailers Are
Losing The Online Battle
Case Studies
• How Are Ubank Using Social Media
• How Are Bing Lee Using Social Media
• Tapit NFC Mobile Marketing
• Pygg Social Transactions
Whitepapers
• Measuring The Value of Social Media
• How Australian Brands Are Using Social Media
• How Australian Brands Are Using Facebook
