This document proposes a mobile app called "Fat or Not" that gamifies healthy behaviors and weight loss. It works by challenging friends on Facebook to compete in daily exercise and healthy eating tasks. Users log their height, weight and BMI, then can swipe to challenge friends. Challenged friends must accept and complete daily tasks posted to their walls. Over time, as users complete challenges and update their weight, the app tracks BMI changes and rewards progress with badges. The goal is to motivate friends through friendly competition and make healthy habits fun.

1. Don’t dig your grave
with your own knife and fork
~ English proverb

2. Problem
You are in your sweet 16. You know you are a bit fat, and this bothers you.. but you act like you don’t
give a shit. Seriously? Are you comfortable with this? You shouldn’t be.
Did you know, that obesity is one of the worlds most modern problems. It’s the consequence of the
fast changing world, and of you being too comfortable with your life. Everyone is in a hurry in our fast
moving world, people don’t have time to prepare a healthy meal, to do any kind of physical activity,
and they sit all day long - regardless where they are.
Are you one of them?

3. Solution
We need to trigger a change in your everyday behavior: to activate you, if you are affected
by obesity. To activate you, if you just want to stay in shape. To activate you, regardless your
BMI index.

4. Insights
Your secret crush is probably one of your Facebook friends or you know
someone who knows him / her and their opinion means a lot to you.
You lack of motivation, cause you don’t have anybody to go out with.
It’s a proven fact that bigger group of people are more motivated thanks to
the power of embarrasment and rivalry.

5. You started
thinking, didn’t you?
So now what?
We are sure you are probably just looking for the right opportunity to change your current
situation, right? With the proper solution everybody could be healthier in an easy way.
Look around You, the community will give you wings.

6. Idea
We present to You a challenge-based platform
which makes the healthy lifestyle enjoyable every
day, meanwhile having fun with your friends,
whether you are sixteen or sixty.

7. so Here is your to-do list
- Challenge your friends
- Habitualize physical activity
- Eat well and stay healthy

8. step by step
mechanism
Download the app and log in with
your Facebook account
1

9. Fill in your personal info (height & weight),
so the app can calculate your BMI index
2

10. Swipe left if you think your friend is fit, and
swipe right if you think your buddy is fat
enough to be challenged by you
Swipetime!
3

11. Your challenged friend receives a Facebook
notification from the Fat or Not app. Then if
he/she downloads the app and accepts the
challenge, the app posts on both of your
facebook walls, that the game is on. Than
the fun begins...

12. Both of you receive daily challenges
and tips from the app. Each one gives
you an opportunity to prove that you
are more dedicated than the other.
Challenges are calculated based on
both of your current BMI indexes, and
they consist of various activities, such
as pushups,squats,sit-ups,abdominal
exercises, plankings, cardio workouts,
running, etc.
5

13. 6
After every 10 challenges you can update your
personal weight, so the app can calculate your
new BMI index
When you reached the optimal rate of your per-
sonal BMI, the app posts a notification on your
Facebook wall giving you badges and pride

14. The app
Note
*Chubby is the new sexy. Said noone ever…
Reconnects You with good old friends and foes
Brings healthy rivalry in your life
Teaches you about healthy nutrition
Habitualizes physical activities
Rewards your soul with collectible badges

15. So now You may wonder, who’s this app really for?
Well, You can either be chubby or someone in shape,
this app is for you

16. Don’t dig your grave with your own knife and fork