2. AGENDA
+ Market Overview
+ Who is Mood?
+ Our Solutions
+ Our Network
+ Our Technology
+ Recommendations
+ Case Studies
MOOD:OVERVIEW PRESENTATION AGENDA
3. Marketing Today is Difficult
+ 200 million people on the U.S. „Do Not Call‟ list
+ Over 86% of TV viewers admit to skipping commercials
+ 44% of direct marketing is never opened
+ 99.9% of online banners are never clicked
+ Buyers wait until they have completed 60-80% of their research before
reaching out to vendors
- Michael Brenner
Senior Director of Global Marketing at SAP
MOOD:OVERVIEW PRESENTATION MARKET OVERVIEW
4. Advertising is not enough.
Every business must connect.
“We‟re living at a time when
attention is the new currency.”
- Pete Cashmore
CEO & Founder of mashable.com
MOOD:OVERVIEW PRESENTATION MARKET OVERVIEW
5. Customers care.
"I am informed and have chosen
to be here; therefore, I demand
a better experience.”
-Today‟s customer
MOOD:OVERVIEW PRESENTATION MARKET OVERVIEW
6. WHAT IS YOUR
CUSTOMER EXPERIENCE?
MOOD:OVERVIEW PRESENTATION MARKET OVERVIEW
8. We design and integrate every aspect
of the customer experience
So you can communicate in a
compelling, consistent and
cost-effective way.
MOOD:OVERVIEW PRESENTATION WHO IS MOOD?
9. WHO IS MOOD?
+ Global leader for Experience Design
+ A team focused on helping you connect with
your customers – onsite, online and on the go
+ Creative talent + technical skill + industry knowledge
= A fresh perspective and proven success
+ A local partner with global scope
= Consistent service and support every day
MOOD:OVERVIEW PRESENTATION WHO IS MOOD?
10. Reaching more than
150 million people every day MOOD
IN 55 COUNTRIES STATS
All 2000+
Industries + Music Gurus
+ Visual
+ Retail
Specialists
+ QSR &
+ Sound/Tech
Restaurants
Experts
+ Hospitality
+ Support
+ Financial
Professionals
+ Healthcare
+ Corporate
Installing solutions in 43,191 zip codes
Serving 560,000 Locations
MOOD:OVERVIEW PRESENTATION WHO IS MOOD?
14. MUSIC
Experience the value of design and the peace of mind that Mood provides.
+ More songs, less repetition
+ Built track-by-track by experts in every genre
+ Designed for business and screened for content
+ 100% commercial free
+ Fully licensed
+ Delivered & updated seamlessly
SOLUTIONS: CORE PROGRAMS, CUSTOM PROGRAMS
MOOD:OVERVIEW PRESENTATION MEDIA:MUSIC
15. MUSIC
Core Programs
The industry’s #1 choice for small business.
+ Explore an exclusive catalog of
100+ programs
+ Designed for every audience and industry
+ Personalize your soundtrack by creating
a custom schedule
+ Manage all your music online
MOOD:OVERVIEW PRESENTATION MEDIA:MUSIC
16. MUSIC
CUSTOM Programs
The highest level of creative
collaboration
and custom music design for the world’s
most distinctive brands
+ Partner with a Music Designer to develop
a signature sound
+ Create a consistent experience in your
locations across the globe
+ Utilize our industry relationships for
value-added services
MOOD:OVERVIEW PRESENTATION MEDIA:MUSIC
18. VISUALS
Transform the way that customers see your business with Mood Visual solutions.
+ End-to-end expert partner
+ Best-in-class options for any size or scale
+ Professional templates for any application
+ Full-service content development & management
+ Award-winning graphics & CGI animation
+ Delivered, installed & ready to go
SOLUTIONS: DIGITAL SIGNAGE, DIGITAL MENUS, COMMERCIAL
TV
MOOD:OVERVIEW PRESENTATION MEDIA:VISUALS
19. VISUALS
DIGITAL SIGNAGE
It’s never been easier to inform, educate,
up-sell and inspire customers.
+ Eliminate skyrocketing print costs and
outdated materials
+ Create and modify promotions at the click
of a button
+ Capture customers‟ attention with bold
graphics and stunning imagery
MOOD:OVERVIEW PRESENTATION MEDIA:VISUALS
20. VISUALS
DIGITAL MENUS
Your food has never looked so good.
+ Bring your menu to life for customer in line
+ Adapt dynamic displays to feature seasonal
items or specials
+ Promote high-margin add-ons
+ Trigger impulse buys
MOOD:OVERVIEW PRESENTATION MEDIA:VISUALS
22. VOICE
Every call and every visit is an opportunity to speak directly to your customers.
+ Full-service copywriting & professional voice talent
+ State-of-the-art recording studios
+ Manage & schedule messaging online
+ Customize messages for multiple locations
+ Digital delivery
+ Integrate with music
SERVICES: ON-HOLD MESSAGING, ON-SITE MESSAGING,
VOICEOVERS & WEB AUDIO
MOOD:OVERVIEW PRESENTATION MEDIA:VOICE
23. VOICE
ON-HOLD MESSAGING
A lot can happen in 60 seconds.
Customers can hang on or hang up.
+ Create a positive on-hold experience for your
customers
+ Inform and entertain callers to keep them on
the line
+ Reduce perceived wait times and improve
customer service
+ Highlight promotions or supplementary
products or services
+ Invite them to visit you on social media
MOOD:OVERVIEW PRESENTATION MEDIA:VOICE
24. VOICE
ON-SITE MESSAGING
Make sure they hear the most important messages
at the most important time.
+ Blend targeted messages with the right music to
communicate with shoppers
+ Enhance the on-site experience with a branded
channel that you control
+ Highlight promotions at the point-of-purchase
+ Invite customers to interact with your brand online
or via social media
+ Consistent messaging and professional delivery
every time
MOOD:OVERVIEW PRESENTATION MEDIA:VOICE
25. :INTERACTIVE
Engage your customers with a more personalized experience.
Onsite, online or on the go.
SOCIAL MOBILE LOCATION EXPERIENTIAL
MOOD:OVERVIEW PRESENTATION INTERACTIVE
27. INTERACTIVE
Mood Interactive solutions represent the cutting edge of Experience Design.
We’re using emerging technologies to develop new solutions to offer brands
a competitive edge and redefine the way people experience business.
SOLUTIONS:
SOCIAL
Connect with customers & fans through online communities to drive traffic & generate buzz
MOBILE
Communicate with customers through exclusive partnerships with leading apps or
SMS marketing
LOCATION
Reward onsite customers with custom content and special offers while gathering
valuable data
EXPERIENTIAL
Allow customers to virtually interact with your products via unique displays or on-site attractions
MOOD:OVERVIEW PRESENTATION OUR SOLUTIONS:INTERACTIVE
28. :SENSORY
ESTABLISH A STRONGER AND ENDURING CONNECTION
WITH YOUR CUSTOMERS
SCENT
MOOD:OVERVIEW PRESENTATION SENSORY
30. SENSORY
Mood Scent solutions create exceptional first impressions and lasting memories
associated with your brand and your business.
Let Mood help you explore the possibilities and develop a scent strategy that captures
the essence of your brand.
+ More than 1500 existing fragrances to ensure the right option for your business
+ Custom scent design and development
+ The most advanced delivery technologies available
SOLUTION: SCENT
MOOD:OVERVIEW PRESENTATION OUR SOLUTIONS:SENSORY
31. :SYSTEMS
Ensure the quality of your customer experience from
the inside out.
SOUND INTEGRATED DRIVE-THRU SURVEILLANCE SOUND
A/V MASKING
MOOD:OVERVIEW PRESENTATION SYSTEMS
33. SYSTEMS
SOUND
What does your business sound like? We’ve
designed the soundscape of global
business.
+ 57 system designers around the globe
+ 1815 years of combined experience
+ 175,000+ speakers installed every year
+ 200+ world-class equipment partners
MOOD:OVERVIEW PRESENTATION OUR SOLUTIONS:SYSTEMS
34. SYSTEMS
INTEGRATED A/V
Mood System Designers specialize in the full-
scale design and delivery of Integrated A/V
solutions, with top-tier equipment partners and
local service you can trust.
+ Integrated Control Systems
+ High-Definition Video
+ Tele/Videoconferencing
+ PA/Emergency Evacuation
+ Energy Management
+ Wireless Communication
+ Large-Scale Systems for Auditoriums and
Stadiums
Atlantis Resort and Spa TMT Observatory University of CA
Cardiac Catheterization
Lab
MOOD:OVERVIEW PRESENTATION OUR SOLUTIONS:SYSTEMS
35. + Systems from top manufacturers, such
SYSTEMS as 3M and Panasonic
DRIVE-THRU
+ Professional worldwide installation and
The industry leader for Drive-Thru on-site service
solutions, serving more than 100,000
QSR locations, including 90% of the Top + Full range of maintenance options
50 QSR brands.
+ Specialized Drive-Thru Operations
Center
with 24/7 service and support
MOOD:OVERVIEW PRESENTATION OUR SOLUTIONS:SYSTEMS
36. + Monitor multiple locations remotely
SYSTEMS
CLOSED-CIRCUIT TV + Access via mobile applications
+ Integrate with your POS system
Mood CCTV solutions boost your
business performance by reducing + Upgrade or replace existing camera
shrinkage and increasing worker
configurations
productivity.
+ Custom solutions available
MOOD:OVERVIEW PRESENTATION OUR SOLUTIONS:SYSTEMS
37. SYSTEMS
SOUND MASKING
Mood Sound Masking solutions protect
privacy, reduce the perception of ambient
noise and create comfortable spaces.
+ Most cost-effective way to enhance
acoustic privacy
+ Interact with greater confidence and
confidentiality
+ Encourage collaboration and concentration
+ Support HIPAA compliance and other
industry privacy regulations
MOOD:OVERVIEW PRESENTATION OUR SOLUTIONS:SYSTEMS
38. OUR NETWORK
Providing solutions, service and support.
Down the street. Around the world.
Global & Local
A local partner with global reach, providing a
consistent design and delivery experience anywhere
in the world.
Installation & Service
More than 500 highly-trained Installation and service
technicians supporting
clients in 55 countries.
Infrastructure & Client Care
North American operations and client service
centers in Atlanta, Austin, Charlotte, Denver, San
Diego and Seattle.
Project Management
Experienced Project Managers assigned to every
large-scale rollout.
MOOD:OVERVIEW PRESENTATION OUR NETWORK
39. OUR TECHNOLOGY
Best-in-class platform options to
achieve the right experience.
+ Fully secure and compatible with online
control or managed services
+ Commercial-grade equipment designed
for
24/7 use
+ Installed and maintained by local
technicians you can trust
Satellite
IP/Internet
Disc platforms
MOOD:OVERVIEW PRESENTATION OUR TECHNOLOGY
40. CASE STUDY:DKNY
DKNY is the energy and spirit of New York.
International, eclectic, fun, fast and real.
DKNY wanted a broad range of music that would
provide a branded experience for stores worldwide.
Solution: Custom Music
Mood Music Designers created a musical
“We chose Mood to create a custom music
experience to align with DKNY‟s brand goals and program for our stores, channeling the
values. The program accentuates the DKNY style energy of the DKNY brand into the perfect
savvy customer moving the experience into shopping experience. Mood has been a
discovery, beyond the mainstream great partner and has consistently provided
creative and flexible programming to our
stores around
the world.”
- Alli Inouye
Director of Visual Programs, DKNY
MOOD:OVERVIEW PRESENTATION CASE STUDIES:DKNY
41. CASE STUDY:JJ's RED HOTS
CHARLOTTE, NC
“There is no greater joy than a kick ass hot dog..."
At JJ‟s Red Hots in Charlotte, NC, that joy and
attitude are reflected in every aspect of their
Experience Design, taking the classic American staple
of the hot dog to a new artistic level.
Solutions Provided:
+ Music (Custom)
+ Sound System (Klipsch)
+ Integrated A/V for live music performances “This program works because JJ's Red Hots
knows where they come from. And there's
Custom Music Program no path forward without firmly standing in the
Profile: past”
Roots Rock, New Orleans Rhythm and Blues, Modern
Blues, Classic Soul, Old Funk and Modern Album - Blake Deming
Rock, and Jam Band. Music Designer
MOOD:OVERVIEW PRESENTATION CASE STUDIES:JJ's RED HOTS
42. CASE STUDY:The Foundry Park Inn & Spa
ATHENS, GA
“Classic luxury. Local flavor.”
Once an old iron foundry, The Foundry Park & Spa in
Athens, GA, is a popular boutique hotel mingling
refined Southern hospitality with the expectations of
the modern traveler.
Solutions Provided:
+ Digital Signage
“We‟ve found Digital Signage to be a great
way to inform guests and visitors,”
Foundry Park’s Strategy
for Digital Signage “The best use of Digital Signage is when
+ Create awareness for events and special occasions you‟re able to tailor the messages to your
+ Provide directions to specific locations specific audiences. You‟ll see a significant
throughout the property
return, both to your bottom line and in
+ Enhance the guest experience with content
tailored to specific audiences
customer satisfaction.”
- Jason Harwell
Marketing Manager
MOOD:OVERVIEW PRESENTATION CASE STUDIES:THE FOUNDRY PARK INN & SPA
43. “MAX spends a tremendous amount of time
on the phone talking with current and
potential members. We realized that having
some type of on-hold messaging via phone
would be a great channel to reinforce what
we‟re communicating.”
“We‟ve been very pleased with our on-hold
services. Our on-hold messaging strategy
CASE has worked well for us as we‟ve received
great feedback on the upbeat music and
STUDY:MutualAideXCHANGE
Overland Park, KS professionally-recorded custom messages.
MAX (MutualAideXchange) is a faith-based insurance
company with mutual aid ministries based in Overland
“The process to create our scripts is simple
Park, Kansas, providing many types of affordable
personal and commercial insurance products. and the music selection is excellent”
Solutions Provided: - Karen Morrone
+ On-Hold Messaging (quarterly updates) Marketing and Communications Manager
MOOD:OVERVIEW PRESENTATION CASE STUDIES:MUTUALAIDEXCHANGE
44. CASE STUDY:Atlanta South
Gastronenterology
Atlanta, GA “We couldn‟t be happier with our
As a private medical practice, Atlanta South services, and our patients couldn‟t be either!
Gastronenterology is focused on providing patients with Our use of music, voice messaging and
the best possible preventative and therapeutic care.
digital signage has strengthened our
relationship with our customers. Patient
Solutions Provided: communication and engagement is so very
+ Music
+ On-Hold Messaging
important. I can‟t imagine going back to
+ Digital Signage running an office without these services.”
- Donna Flippin
ASG's Strategy for the Practice Administrator
Patient Experience:
+ Lower stress levels and create a calm atmosphere
+ Educate patients on digestive conditions & treatments
+ Create awareness around recommended check
ups and procedures
+ Communicate practice policies
MOOD:OVERVIEW PRESENTATION CASE STUDIES:ATLANTA SOUTH GASTRONENTEROLOGY
45. CASE STUDY:ZAXBY'S
Atlanta, GA
Zaxby‟s Mission Statement: Consistently create encore
experiences that enrich lives one person at a time.
“Mood services give us a competitive
Solutions Provided: advantage. We‟re able to serve clients
+ Music (Core)
much more quickly, track our progress, and
+ Drive-Thru System & Maintenance
make our overall guest experience much
more enjoyable. We‟re very excited to
Zaxby’s Strategy for Using partner with Mood – Mood is directly aligned
Mood Technology to Enhance with our goals to deliver an excellent
the Guest Experience: customer experience.”
+ Create a custom music schedule to serve different
audiences at different days and times
- Neil Glezen
+ Use drive-thru technology to improve speed
Owner/Operator
of service
+ Motivate employees with timers enabling tracking
of results
MOOD:OVERVIEW PRESENTATION CASE STUDIES:ZAXBY'S
46. CASE STUDY:OMNI HOTEL
CHARLOTTE
CHARLOTTE, NC
“Mood services give us a competitive
Solutions Provided: advantage, because we‟re truly able to
+ Music elevate the experience of a guest when
+ On-Hold Messaging they‟re in the hotel.”
Omni Charlotte’s Strategy for “On technicians and service – they‟re quick
Music and Messaging: to action, with good communication and
+ Use music to enhance any guest activity within the responsive customer service”
hotel, from the lounge to the lobby or dining area
+ Use messaging to improve customer service during
high-volume call times and quickly communicate to
- Zach Craig
Director, Sales & Marketing
guests about current promotions
+ Reinforce the brand while providing a
local/regional feel
MOOD:OVERVIEW PRESENTATION CASE STUDIES:OMNI HOTEL CHARLOTTE
47. CASE STUDY:Island Time
Tanning Studio
"The ultimate tanning experience”
Solutions Provided:
Island Time Tanning teamed up with Mood to use
mobile messaging to drive sales, beginning with an
August promotion.
$150 investment = $1400 return (830% ROI)
Island Time Tanning continues to use unobtrusive, "Following the text alerts, we had a
optional text subscriptions to connect with customers, spectacular sale day We booked solid for
providing promotions, coupons and news.
spray tans and made over $1,400! For a
day in August – our slowest month – not too
shabby!”
- Annie Donahue
Owner
MOOD:OVERVIEW PRESENTATION CASE STUDIES:ISLAND TIME TANNING STUDIO
48. CASE STUDY:WESTIN HOTELS
There are more than 120 Westin properties, including
30 of the world‟s finest resorts. Each services as a
serene and distinctive alternative for those who
appreciate a higher standard. “Scent is the most memorable of the senses.
We feel scent is an exciting and important
Westin Hotels partnered with Mood to develop and part of the guest experience.”
deliver a signature fragrance to complete the full
sensory approach that Westin takes when greeting
guests. - Senior Vice President
Westin Hotels & Resorts
Solution: Scent
+ ScentWave delivery systems now offer a light and
refreshing White Tea welcome in Westin Hotels
worldwide
+ They even offer candles, oils and even a home
version of the ScentWave system to consumers, all
of which deliver their custom White Tea fragrance
MOOD:OVERVIEW PRESENTATION CASE STUDIES:WESTIN HOTELS
49. CASE STUDY:HARD ROCK
HOTEL
The Hard Rock Hotel at Universal Orlando Report offers
laid-back luxury that allows each guest to vacation like a
rock star. “It‟s all about the experience. Scent has
added another dimension to our guests‟
The Hard Rock Hotel challenged Mood to help them
draw guests to the oft-overlooked Emack and Bolio ice experience. Guests and staff just love it!”
cream shop, located in the basement floor.
- General Manager
Hard Rock Hotel-Universal Orlando
Solution: Scent
+ Mood positioned the sweet aroma of Sugar Cookie
at the top of the stairs and Waffle Cone at the
bottom to create an aroma billboard
+ We also added the clean, fresh scent of Ocean to
the main lobby to complete the feel of a seaside
resort
MOOD:OVERVIEW PRESENTATION CASE STUDIES:HARD ROCK HOTEL
50. CASE STUDY:RED DOOR SPAS
Red Door Spas is a premium salon and spa service
offering clients sophistication, service and serenity for
nearly 100 years, now serving clients in 30 locations
nationwide.
Red Door challenged Mood o deliver a range of
services to allow RDS employees to focus on clients.
“At Red Door Spas, we believe in the holistic
Solution: Scent nature of caring for our clients. Mood helps
+ Expertly designed music for three individual zones
(lobby, spa rooms, salon) us go beyond the traditional spas treatment
+ Sound system delivering a distinct music style to by creating a full experience which requires
each individual zone, with automatic turn-off, little upkeep on our part.”
channel changes and turn off for hands-free solution
+ Reduced vendors from three to one
- Alex Basso
Marketing Manager, Elizabeth Arden Red Door Spas
MOOD:OVERVIEW PRESENTATION CASE STUDIES:RED DOOR SPAS
51. CASE STUDY:NEW LOOK Solutions:
+ Mood music designers developed a custom
FLAGSHIP playlist featuring a blend of original and well
Dublin, Ireland
known artists to represent the New Look sound
New Look is one of the most well-known UK fashion and style
brands, defined by a unique combination of fashion + On the down escalator corridor ceiling, Mood
excitement, value and newness. installed an innovative LED visual display to create
a brilliant digital canvas
New Look challenged existing partner Mood to help it + Mood visual designers developed original video
design an experience for its flagship store that would and motion graphics content to showcase the
deliver a memorable brand experience and draw latest New Look product range on a platform able
customers into every area of the store. to react to inventory and market trends
+ Mood installed Interactive VIP changing rooms on
the basement level with technology allowing
shoppers to have their picture taken and post
images directly to Facebook
MOOD:OVERVIEW PRESENTATION CASE STUDIES:NEW LOOK FLAGSHIP
