SlideShare a Scribd company logo
1 of 16
Web: www.peopleace.com
Email: info@peopleace.com
Call Us: +91 281 2468291
With the technology boom in the mobile industry, it has become
almost mandatory for any business to be active on mobile and
social media platforms and travel industry is not an exception.
Social Media and Travel Industry


Facebook is having over 845 million effective users with reaching over 50% of
world's international audience accounted with 1 of every 7 minutes used online
across the globe and 3 of every 4 social networking minutes.

From the survey travel brands worldwide, 100% of them had Facebook brand
profile and 75% of them had Twitter profile.
Social Media and Travel Industry
70% of the travel brands have agreed to some extent that the social media has
helped them in improving people engagement
50% of the travel brands surveyed had agreed that they have successfully
accomplished direct bookings from the social media
(Facebook, YouTube, flickr, Twitter)
20% of the respondents worldwide have pointed out social media as their most
effective and successful marketing format
In the Q3 of 2011, 42% of the travel brands have allocated most of their marketing
budget for social media advertising compared to the previous quarter.
Social Media and Travel Industry
61% of the travel brands are supposed to increase their social media investment
in next 3 months.
(Twitter, Facebook, YouTube)
In the Q3, 2011, 33% of the travel brands had assigned more of their marketing
budget for managing their social media presence.

The travel marketers survey discovered that use of social media reduces the PR
cost by 24%.
The social networks are 2nd most inspiring source of online traffic for
the travel suppliers (Q4, 2011).
Social Media and Travel Industry

85% of the airline respondents said that their company had Facebook profile

79% of the airline respondents said that their company had twitter profile

44% of the airline respondents said that they had YouTube profile

35% of the airline respondents said that they had LinkedIn profile

21% of the airline respondents said that they had flickr profile
Mobile and Social Media

20 % of the travel brands use mobile for the direct sales

25% of the travel brands use mobile to build the brand awareness

In the Q3 2011, direct bookings through mobile services had increased by 30%

The cruise sector is the biggest addition in the bookings through mobile devices in last 6
months
So how does it help? Where are people?

Over 350 million users are currently accessing the facebook using their mobile devices

In the Q3, 2011 51% of the travel brands noted the increase in the traffic through
facebook 39 % of them noted increase in the traffic through twitter

Mobile Social networking application audience have surged 126% with
38.5 million in the year 2011 (comScore)
The mobile social media audience of US grew with 37% last year (comScore)

65% of the travel industry respondents have disclosed that they are allotting
25% of the marketing budget for their mobile arrangement approach.
Is there any other way to engage traffic?

Build custom mobile applications for your business

Mobile applications can drastically improve customer satisfaction.
Is there any other way to engage traffic?

For a travel business, mobile applications can be -

•   Tour itinerary kit
•   Offline maps
•   Guide to hot locations
•   Hotels & Accommodation Guide
•   Know the place (describes culture, history and people)
For an airline, mobile applications can be -

Mobile booking
Know Flight status
Many airlines offer loyalty points for their regular customers. An application to manage
these accounts can also improve their customer's experience.
For tour operators, mobile applications can be -

Price comparison (for flights, hotels, accommodations)
Trip Journal
Planner
Budget planner
Share photos/videos
Advantages of Having Custom Travel Mobile Apps
for the Business
All the Mobile App Works Offline- But Mobile Websites Don't
Apps Allow Instant Updates, Keep the Information Fresh, And Enable Direct Offers Through Integrated
SMS, QR Coupons, and GPS Coupons
Apps Help In Building Brand Identity and Customer Loyalty
Apps Improve Your Business Standing to Keep You Ahead of Competition
Apps Offer Easy Customer Access of Your Contact Details
Apps Offer Easy Customer Access for Your Services and Products
Apps Offer Integrated Location Based Services (Like GPS etc.) For Finding Your Business
Apps Provide You the Capability to Interact With Social Network Marketing
Apps Produce a Direct Pipeline Towards The Customers:
The Mobile Phone Owners Have Them 24X7
Is that not sufficient proof to rush for a
mobile application?

Contact us to know more.

And for those who want to create
a travel mobile application for their business........
We Make Custom Travel Mobile Apps

Our Apps will Promote And Reflect Your Travel Business Interests
Our Apps will be Specially Designed to Impress Your Customers
Be a winner with your custom apps for your Customers!
Contact Us to Discuss
Your Custom Mobile Travel App Requirements
Call us at +91 281 2468291
Email: info@peopleace.com
Visit our website to know more about us and our services
http://www.peopleace.com

More Related Content

Viewers also liked

Viewers also liked (8)

Open Educational Resources (OER) for Enhancing Teaching and Learning
Open Educational Resources (OER) for Enhancing Teaching and LearningOpen Educational Resources (OER) for Enhancing Teaching and Learning
Open Educational Resources (OER) for Enhancing Teaching and Learning
 
Accessibility
AccessibilityAccessibility
Accessibility
 
Crowdring
CrowdringCrowdring
Crowdring
 
New loan rules
New loan rulesNew loan rules
New loan rules
 
Serving with cheer and empathy pccld staff day
Serving with cheer and empathy  pccld staff dayServing with cheer and empathy  pccld staff day
Serving with cheer and empathy pccld staff day
 
Direzioni Marketing e IT alleate per il loyalty marketing che verrà? - Auchan
Direzioni Marketing e IT alleate per il loyalty marketing che verrà? - AuchanDirezioni Marketing e IT alleate per il loyalty marketing che verrà? - Auchan
Direzioni Marketing e IT alleate per il loyalty marketing che verrà? - Auchan
 
Coop e Peanuts: il coinvolgimento parte dai valori
Coop e Peanuts: il coinvolgimento parte dai valoriCoop e Peanuts: il coinvolgimento parte dai valori
Coop e Peanuts: il coinvolgimento parte dai valori
 
20 72-1-pb
20 72-1-pb20 72-1-pb
20 72-1-pb
 

Recently uploaded

“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdfMuhammad Subhan
 
ADP Passwordless Journey Case Study.pptx
ADP Passwordless Journey Case Study.pptxADP Passwordless Journey Case Study.pptx
ADP Passwordless Journey Case Study.pptxFIDO Alliance
 
UiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overviewUiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overviewDianaGray10
 
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...TrustArc
 
ERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage IntacctERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage IntacctBrainSell Technologies
 
State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!Memoori
 
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdfWhere to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdfFIDO Alliance
 
AI mind or machine power point presentation
AI mind or machine power point presentationAI mind or machine power point presentation
AI mind or machine power point presentationyogeshlabana357357
 
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdfLinux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdfFIDO Alliance
 
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdfThe Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdfFIDO Alliance
 
Event-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream ProcessingEvent-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream ProcessingScyllaDB
 
Design and Development of a Provenance Capture Platform for Data Science
Design and Development of a Provenance Capture Platform for Data ScienceDesign and Development of a Provenance Capture Platform for Data Science
Design and Development of a Provenance Capture Platform for Data SciencePaolo Missier
 
WebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM PerformanceWebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM PerformanceSamy Fodil
 
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...Skynet Technologies
 
Design Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptxDesign Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptxFIDO Alliance
 
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...FIDO Alliance
 
The Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightThe Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightSafe Software
 
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider  Progress from Awareness to Implementation.pptxTales from a Passkey Provider  Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider Progress from Awareness to Implementation.pptxFIDO Alliance
 
TopCryptoSupers 12thReport OrionX May2024
TopCryptoSupers 12thReport OrionX May2024TopCryptoSupers 12thReport OrionX May2024
TopCryptoSupers 12thReport OrionX May2024Stephen Perrenod
 
Working together SRE & Platform Engineering
Working together SRE & Platform EngineeringWorking together SRE & Platform Engineering
Working together SRE & Platform EngineeringMarcus Vechiato
 

Recently uploaded (20)

“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
“Iamnobody89757” Understanding the Mysterious of Digital Identity.pdf
 
ADP Passwordless Journey Case Study.pptx
ADP Passwordless Journey Case Study.pptxADP Passwordless Journey Case Study.pptx
ADP Passwordless Journey Case Study.pptx
 
UiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overviewUiPath manufacturing technology benefits and AI overview
UiPath manufacturing technology benefits and AI overview
 
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
TrustArc Webinar - Unified Trust Center for Privacy, Security, Compliance, an...
 
ERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage IntacctERP Contender Series: Acumatica vs. Sage Intacct
ERP Contender Series: Acumatica vs. Sage Intacct
 
State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!State of the Smart Building Startup Landscape 2024!
State of the Smart Building Startup Landscape 2024!
 
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdfWhere to Learn More About FDO _ Richard at FIDO Alliance.pdf
Where to Learn More About FDO _ Richard at FIDO Alliance.pdf
 
AI mind or machine power point presentation
AI mind or machine power point presentationAI mind or machine power point presentation
AI mind or machine power point presentation
 
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdfLinux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
Linux Foundation Edge _ Overview of FDO Software Components _ Randy at Intel.pdf
 
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdfThe Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
The Value of Certifying Products for FDO _ Paul at FIDO Alliance.pdf
 
Event-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream ProcessingEvent-Driven Architecture Masterclass: Challenges in Stream Processing
Event-Driven Architecture Masterclass: Challenges in Stream Processing
 
Design and Development of a Provenance Capture Platform for Data Science
Design and Development of a Provenance Capture Platform for Data ScienceDesign and Development of a Provenance Capture Platform for Data Science
Design and Development of a Provenance Capture Platform for Data Science
 
WebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM PerformanceWebAssembly is Key to Better LLM Performance
WebAssembly is Key to Better LLM Performance
 
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
Human Expert Website Manual WCAG 2.0 2.1 2.2 Audit - Digital Accessibility Au...
 
Design Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptxDesign Guidelines for Passkeys 2024.pptx
Design Guidelines for Passkeys 2024.pptx
 
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
Secure Zero Touch enabled Edge compute with Dell NativeEdge via FDO _ Brad at...
 
The Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and InsightThe Zero-ETL Approach: Enhancing Data Agility and Insight
The Zero-ETL Approach: Enhancing Data Agility and Insight
 
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider  Progress from Awareness to Implementation.pptxTales from a Passkey Provider  Progress from Awareness to Implementation.pptx
Tales from a Passkey Provider Progress from Awareness to Implementation.pptx
 
TopCryptoSupers 12thReport OrionX May2024
TopCryptoSupers 12thReport OrionX May2024TopCryptoSupers 12thReport OrionX May2024
TopCryptoSupers 12thReport OrionX May2024
 
Working together SRE & Platform Engineering
Working together SRE & Platform EngineeringWorking together SRE & Platform Engineering
Working together SRE & Platform Engineering
 

How mobile applications can help travel industry

  • 2. With the technology boom in the mobile industry, it has become almost mandatory for any business to be active on mobile and social media platforms and travel industry is not an exception.
  • 3. Social Media and Travel Industry Facebook is having over 845 million effective users with reaching over 50% of world's international audience accounted with 1 of every 7 minutes used online across the globe and 3 of every 4 social networking minutes. From the survey travel brands worldwide, 100% of them had Facebook brand profile and 75% of them had Twitter profile.
  • 4. Social Media and Travel Industry 70% of the travel brands have agreed to some extent that the social media has helped them in improving people engagement 50% of the travel brands surveyed had agreed that they have successfully accomplished direct bookings from the social media (Facebook, YouTube, flickr, Twitter) 20% of the respondents worldwide have pointed out social media as their most effective and successful marketing format In the Q3 of 2011, 42% of the travel brands have allocated most of their marketing budget for social media advertising compared to the previous quarter.
  • 5. Social Media and Travel Industry 61% of the travel brands are supposed to increase their social media investment in next 3 months. (Twitter, Facebook, YouTube) In the Q3, 2011, 33% of the travel brands had assigned more of their marketing budget for managing their social media presence. The travel marketers survey discovered that use of social media reduces the PR cost by 24%. The social networks are 2nd most inspiring source of online traffic for the travel suppliers (Q4, 2011).
  • 6. Social Media and Travel Industry 85% of the airline respondents said that their company had Facebook profile 79% of the airline respondents said that their company had twitter profile 44% of the airline respondents said that they had YouTube profile 35% of the airline respondents said that they had LinkedIn profile 21% of the airline respondents said that they had flickr profile
  • 7. Mobile and Social Media 20 % of the travel brands use mobile for the direct sales 25% of the travel brands use mobile to build the brand awareness In the Q3 2011, direct bookings through mobile services had increased by 30% The cruise sector is the biggest addition in the bookings through mobile devices in last 6 months
  • 8. So how does it help? Where are people? Over 350 million users are currently accessing the facebook using their mobile devices In the Q3, 2011 51% of the travel brands noted the increase in the traffic through facebook 39 % of them noted increase in the traffic through twitter Mobile Social networking application audience have surged 126% with 38.5 million in the year 2011 (comScore) The mobile social media audience of US grew with 37% last year (comScore) 65% of the travel industry respondents have disclosed that they are allotting 25% of the marketing budget for their mobile arrangement approach.
  • 9. Is there any other way to engage traffic? Build custom mobile applications for your business Mobile applications can drastically improve customer satisfaction.
  • 10. Is there any other way to engage traffic? For a travel business, mobile applications can be - • Tour itinerary kit • Offline maps • Guide to hot locations • Hotels & Accommodation Guide • Know the place (describes culture, history and people)
  • 11. For an airline, mobile applications can be - Mobile booking Know Flight status Many airlines offer loyalty points for their regular customers. An application to manage these accounts can also improve their customer's experience.
  • 12. For tour operators, mobile applications can be - Price comparison (for flights, hotels, accommodations) Trip Journal Planner Budget planner Share photos/videos
  • 13. Advantages of Having Custom Travel Mobile Apps for the Business All the Mobile App Works Offline- But Mobile Websites Don't Apps Allow Instant Updates, Keep the Information Fresh, And Enable Direct Offers Through Integrated SMS, QR Coupons, and GPS Coupons Apps Help In Building Brand Identity and Customer Loyalty Apps Improve Your Business Standing to Keep You Ahead of Competition Apps Offer Easy Customer Access of Your Contact Details Apps Offer Easy Customer Access for Your Services and Products Apps Offer Integrated Location Based Services (Like GPS etc.) For Finding Your Business Apps Provide You the Capability to Interact With Social Network Marketing Apps Produce a Direct Pipeline Towards The Customers: The Mobile Phone Owners Have Them 24X7
  • 14. Is that not sufficient proof to rush for a mobile application? Contact us to know more. And for those who want to create a travel mobile application for their business........
  • 15. We Make Custom Travel Mobile Apps Our Apps will Promote And Reflect Your Travel Business Interests Our Apps will be Specially Designed to Impress Your Customers Be a winner with your custom apps for your Customers!
  • 16. Contact Us to Discuss Your Custom Mobile Travel App Requirements Call us at +91 281 2468291 Email: info@peopleace.com Visit our website to know more about us and our services http://www.peopleace.com