1. Our PowerPoint templates are based on a square
grid. On title slides, the grid positions the image
and logo proportionally.
Title slide images must be a square and should not
be resized. Images can be photography or
illustration, sourced from the JLL Brand Hub.
When the cover has no image, typography should
be ranged left.
Facebook JLL Thailand
Success Story
Bangkok Residential
October 2015
0
Report by Pawaris (Mikie) Sae-lee, Thailand

2. Success Story
Delivering a bright and sparkling message

3. Success Story
JLL Thailand – Residential Team
Unique Reach
56,710
Unique people from target
audience reached
Page Likes
1,179
Likes increased within
one month
Leads
18
Leads for Thailand’s
Residential Team

4. Our Story
Residential Team Reboot
We were trying to reboot our Residential team’s ad
hoc services both For Rent and For Sale by
targeting mainly local Thais and expats who want to
find luxury homes in Bangkok.
We believe that house/condo hunting should not be
a hassle, but a simple process. We also offer our
expertise by providing free insightful consultations.

5. Our Goal
Drive in Leads
We position ourselves as friendly but professional
agents who are willing to give target audience free
consultations on which Bangkok’s hottest luxurious
properties best suites their criteria.
We hope that this message will reach out to the
audience and entice them to submit a form in order
to learn more.

6. Our Solution
Gain Trust and Establish Brand Presence
With such hefty product’s price tags, limited demand,
and small market share, our challenges are to be
visible to more eyeballs, build trust and gather leads.
We chose to:
1) Build our audience base by creating a page like ad
2) Forge trust by frequently posting JLL’s local and
regional reports
3) Attract leads by created lead generation
campaigns

7. Facebook - Overview
Ad Duration Ad Placement
14 October – 31 October 2015 Desktop and Mobile
Target Market; Language
Thailand; English
Target Audience
Viewers who are interested in property and major
Thailand’s real estate developers
TOTAL
INTERACTIONS
1328
PAGEVIEWS
36
REACH
92,198
WEBSITE
CLICKS
53
AMOUNT
SPENT
US$148.87
COST PER
CONVERSION
US$8.27
CONVERSION
18
CTR
0.18%
*68 Website Clicks number was pulled from actual number on Google Analytics.
Facebook report, however, shows a total of 154 clicks

8. Facebook
Ad Duration
15 October – 31 October 2015
Ad Placement
Desktop and Mobile
Target Market
Thailand
Target Audience
Both male and female age range, between 25-45 who are
interested in property
TOTAL
INTERACTIONS
1328
COST PER
LIKE
US$0.07
REACH
92,198
IMPRESSIONS
10,323
Ad Objective – Page Likes
AMOUNT
SPENT
US$83.66
PAGE LIKES
1,182

9. Facebook
Ad Duration
14 October – 21 October 2015
Ad Placement
Mobile
Landing Page
Residential Thailand Submission
Form Landing Page
TOTAL
INTERACTION
S
1328
PAGEVIEWSREACH
92,198
WEBSITE
CLICKS
53
Ad Objective – Lead Generation (Landing Page)
AMOUNT
SPENT
US$30.01
COST PER
CLICK
US$0.19
CTR
0.18%
AVG TIME ON
PAGE
00:00:13
Target Market
Bangkok, Thailand
Target Audience
Expats both male and female, age range
between 25-45 who are interested in
property
and certain real estate developers

10. Facebook
Ad Duration
18 October – 31 October 2015
Ad Placement
Mobile
TOTAL
INTERACTIONS
1328
PAGEVIEWSREACH
92,198
IMPRESSIONS
14,618
Ad Objective – For Rent Lead Generation (Facebook Form Card)
AMOUNT
SPENT
US$29.46
COST PER
CONVERSION
US$1.73
CONVERSIONS
17
Target Market
Bangkok, Thailand
Target Audience
Expats both male and female, age range
between 25-45 with at least bachelor degrees
who are interested in property
and certain real estate developers

11. Facebook
Ad Duration
14 October – 31 October 2015
Ad Placement
Mobile
TOTAL
INTERACTIONS
1328
PAGEVIEWSREACH
92,198
IMPRESSIONS
7,696
Ad Objective – For Sale Lead Generation (Facebook Form Card)
AMOUNT
SPENT
US$5.74
COST PER
CONVERSION
US$5.74
CONVERSIONS
1
Target Market
Bangkok, Thailand
Target Audience
Both male and female, age range
between 25-45 with at least bachelor degrees
who are interested in property
and certain Thailand’s real estate developers

12. Demographics
Female,
18.64%
Male, 81.31%
Unknown,
0.05%
Gender
18-24, 37%
25-34, 45%
35-44, 12%
Other, 6%
Age
Bangkok
74.73%

13. Analysis
• Run ads with the appropriate ad type to serve the right purposes
Rec:
• Lead Generation card ads garner higher leads
Recommendation: Continue testing with different headlines and images across all business lines
• Link ad generates higher web clicks
Recommendation: Continue testing with different headlines and images across all business lines
• For Rent ad performed much better than For Sale ad, but there were mixed between agents, landlords, and clients in
the submitted forms –
Recommendation: Facebook is inclined to b2c audience
• Ads that lead the audience to landing pages will result much lower leads comparing to the Facebook native Leading
Generation card form ad
• Mobile placement garners higher traffic compared to desktop
Recommendation: Target more on mobile newsfeed, however the landing pages should be mobile optimized to
make the audience stay longer
• Interest targeting generates quality conversion.
Recommendation: AB testings on more related interests.
• Faster loading time can be accomplished by limiting ads only to be displayed when devices are connected to WiFi

14. Next Steps….
• Create bespoke ads to resonate with different audience groups
• Explore “Multi-image ad” to showcases different properties at once
• Explore lead generation ad with retargeting to garner more quality leads