4. INTRODUCTION
ITC is one of India’s foremost private sector
companies.
It has a diversified presence in FMCG,Hotels,
paperboards, specialty papers, Agri business and
Information technology.
ITC is an outstanding market leader in its
traditional businesses of hotels, paperboards
,packaging, Agri exports and cigarettes . It is rapidly
gaining market event its nascent business of packaged
foods and confectionary ,branded apparel,personel
care and stationary.
4ITC "Touching your life every day "
5. ITC is one of the country’s biggest foreign
exchange earners.
Ranks No.4 among Indian private sector
companies by market cap.
Rated as one of the India’s most Respected
companies.
Diversified group of companies with
operations in various industry segments from
cigarettes to apparels.
5ITC "Touching your life every day "
6. HISTORY
ITC was incorporated on August 24, 1910 under
the name of 'Imperial Tobacco Company of India
Limited.
In 1975 through its acquisition of a hotel in
Chennai , the company launched its hotel business
by the name 'ITC– Welcome group Hotel Chola.
In 1979 it entered into manufacturing
paperboards, packaging & printing business.
In 1985 it set up Surya Tobacco Co. in Nepal, now
a subsidiary of ITC.
6ITC "Touching your life every day "
7. In 1990 ITC set up the Agri Business Division for export of
Agri–commodities based on partnership with farmers, for
revolutionizing the rural agricultural sector.
In 2000, ITC launched a line of greeting cards under the
brand name ?Expressions?. There has been further extension
in product line with introduction of gift ,wrappers, autograph
books slam books and stationery.
In 2000, it entered in lifestyle retailing business with the
Wills Sport, a range of international quality wear for men and
women.
ITC InfoTech India was set up in 2000 to provide outsourcing
solutions to manufacturing, BFSI (Banking, Financial Services &
Insurance), CPG&R (Consumer Packaged Goods & Retail), THT
(Travel, Hospitality and Transportation) and media &
entertainment.
7ITC "Touching your life every day "
8. ITC entered food business in 2001, its product line in
this segment consist of brands 'Kitchens of India',
Aashirvaad atta, Candy man, Sun feast & Bingo.
In 2002 it entered in marketing of matches, ITC now
markets popular safety matches brands like iKno,
Mangaldeep, Aim, Aim Mega and Aim Metro.
In 2003 ITC's forayed into the marketing of
Agarbattis (incense sticks), creating brands like
Mangaldeep, Spriha, Aim Metro and so on.
ITC introduced Essenza Di Wills, an exclusive range
of fine fragrances and bath & body care products for
men and women in July 2005. 8ITC "Touching your life every day "
9. The Company also launched the 'Superia' range
of Soaps and Shampoos in the mass–market
segment at select markets in October 2007 and
Vivel De Wills & Vivel range of soaps in February
and Vivel range of shampoos in June 2008.
In 2013– ITC Hotels tied up with RP Group Hotels
& Resorts to manage 5 hotels in India and Dubai,
under ITC Hotels 5–star WelcomHotel brand and the
groups mid–market to upscale Fortune brand.
9ITC "Touching your life every day "
15. V & M
Vision: sustain ITC Position as one of India’s most
valuable corporations through world class
perfomance,creating growing value for the Indian
economy and the company’s stakeholder.
Mission: To enhance the wealth generating capability of
the enterprise in a globalizing environment ,delivering
superior and sustainable stakeholder value.
15ITC "Touching your life every day "
16. AWARDS
2012 ITC CONFERRED WORLD BUSINESS AND
DEVELOPMENT AWARD 2012
2007– SAM/SPG Sustainability Leadership Award
conferred at the International Sustainability Leadership
Symposium, Zurich.
2006 Business Person of the Year from UK Trade &
Investment, the UK Government organization that
supports overseas businesses in that country.
2006 Inducted into the `Hall of Pride' by the 93rd Indian
Science Congress.16ITC "Touching your life every day "
17. 2005 – Honored with the Teacher's Lifetime
Achievement Award.
2001 – Manager Entrepreneur of the Year from Ernst
& Young Retail Visionary of the Year from Images,
India's only fashion and retail trade magazine.
1998 – Honorary Fellowship from the All India
Management Association.
1996 – Distinguished Alumni Award from IIT, Delhi.
1994 – Marketing Man of the Year from A&M, the
leading marketing magazine.
1986 – Meridian Hotelier of the Year. 17ITC "Touching your life every day "
21. CONCLUSION
•ITC promoting their brands through advertisement
campaign as well as door to door promotion.
•ITC is also focusing on retailers and wholesalers to promote
their brand.
•The demand of their product in very low, because people
don’t know about their brands very well.
•ITC knows their strength and weakness in the personal care
market, so they are applying new concept to overcome their
weaknesses.
•ITC now offering more margins, exiting offers and long
credit period to retailers and wholesalers.
21ITC "Touching your life every day "
