2. “We want to make it plausible for storytellers to imagine
allowing the audience inside these worlds as if they exist for
real, not limited to fantasy,” -John Gaeta
“Rewriting the Rules of Reality”
http://www.iftf.org/future-now/article-detail/rewriting-the-rules-of-reality/
Research From the Web and Quora
3. My Question: “How does the presence of virtual reality affect
our sense of reality in our everyday lives?”
Research From the Web and Quora
4. Other Questions:
“Why is virtual reality so popular?”
Answer: “why wouldn’t it be? It allows you to not only watch
what happens when you push a button on a screen, but act
out any and all your favorite movie… scenes.”
“How does virtual reality participate in our lives?”
Answer: “Virtual reality is making life better for people who
are in immersive jobs.”
Research From the Web and Quora
5. “This product allows filmmakers to visualize and
present movie ideas and sets in a new way”
Draft Product or Service Description
6. Audience
● Filmmakers and aspiring filmmakers
○ Helps cement their own vision
● Set designers
○ Helps with picturing sets to scale
● Members of the film industry
○ Helps with visualizing how a production will look from
the start
User/Customer Experience Map
7. About the Product
● Handheld device - programmable for each
user
● Bringing filmmaking into the future
● gives dimensions and calculates price for sets
User/Customer Experience Map
8. Encountering the Product On-Line
● Film industry blog posts
● Social media
● Film websites
User/Customer Experience Map
14. This products mission is to create virtual images
of sets that helps the production visualize final
products and gives them the ability to make
changes before the physical build. This will save
a lot of money and time in the filmmaking
process.
More Detailed Product Description
16. I chose this logotype because of the simple
clean font and clean lines. The Roberto Puente
font is similar and I like how it makes the product
seem fancy. I also noticed that many tech
companies use blue for their logotypes, and
wanted to follow that.
Final Logotype and Justification
