The document describes IBM's Design Thinking and Bluemix Garage Method for developing solutions. It involves a multi-day process including understanding users, exploring ideas, and defining an MVP. User research is done through personas, empathy maps, and as-is scenarios to identify pain points of a user named Marie. Big ideas are generated and prioritized through voting. An idea around recommendations and automation scored highest. Storyboarding brings an idea to life. Assumptions and risks are identified. Hypotheses are formed to test the MVP, which aims to integrate with existing systems and provide responsive web functionality in English to test learning about user needs.

1. IBM Design Thinking and the
Bluemix Garage Method
Peter Poolsaar
Executive Cloud Advisor
poolsaar@ca.ibm.com

4. Day 02Day 01
Understand Explore Define

5. Day 02Day 01
Understand Explore Define

6. Day 02Day 01
Understand Explore Define
Big Ideas
Prioritisation Plot
Storyboarding
MVP Statement
Assumptions + Risks
Hypothesis Tests
Goals + Non-Goals
Business Opportunity
Empathy Map
As-Is Scenario
Identifying Pain points
Day 02Day 01
Understand Explore Define

7. Understand with Personas
Marie
Educated Profesional
- 30 year old female
- Single mother of two
- Cares about the environment and her
effect on it
- Wants her children to eat healthy and
organic as much as possible
Empathy maps help us understand our user, meet Marie
Characteristics
Intelligent
Caring
Conscientious
Wants
Save time
Know what she’s
buying
Alternatives
Concerns
Environment and
our effect on it
“I wan’t to be able to
take my responsibility in
preserving our
environment but I don’t
always know what the
best choice is and I don’t
always have enough
time to go to the organic
market”

8. Understand with As-Is Scenario Maps
Marie
Educated professional
Mother of two
As-Is Scenarios help us
understand the current scenario
for Emma as she discovers new
methods for her company to
innovate and be disruptive.
Steps
PLANS MENU
FOR THE
WEEK
BROWSES
ONLINE
STORE
ORDERS
FOOD FROM
ONLINE
STORE
RECEIVES
FOOD FROM
ONLINE
STORE
BUYS SOME
FOOD IN
LOCAL
ORGANIC
STORE
REVIEWS
BUDGET
Phases
Doing
Thinking
Feeling
Scenario maps help us understand the experience

9. Identifying Painpoints
Marie’s Major Painpoints
i
Pain points and design opportunities were uncovered from the
persona as-is scenario maps. Workshop participants voted to prioritize
the need of addressing each of Emma’s painpoints. The most important
painpoint was one around Emma’s struggle to discover new methods
for her team.
Not finding enough
information about the
products
8
Lack of overview of
what she’s purchasing
(making her go over her
budget) due to having to
visit multiple stores.
3
Disappointment at
delivery of products due
to lack of information
when completing her
order
1
Finding recipes that are
- healthy
- environmentally
friendly
- fits her budget
1
addressing Pain Points help us prioritize & focus  finding the real problem to be solved

10. Explore with Big Ideas!
- Recipe suggestions based on items picked - Give Marie suggestions on
recipes containing the same item that Marie has bought to reduce food waste
as well as help Marie stay with in her budget.
- Compare organic items to similar non organic - Some products that are
non organic has a less negative effect on the environment than others. This
will help Marie prioritize and make an informed decision.
- Recyclable materials - Only using recyclable materials when packing and
delivering our product will make Marie feel better about getting groceries
delivered.
- Connect - Let Marie connect with other customers and share recipes etc to
give her a since of community as well as information sharing and saving time.
- Ready to cook grocery bag - Provide Marie with the option to get groceries
delivered together with recipes for the whole week. Everything planned,
ordered and ready to cook healthy, environmentally friendly meals for the
whole week.
- Build trust - By letting Marie read introductions and profiles from different
farmers and food producers we work with. Maybe even meet some in her local
Nature store as an event to build brand loyalty.
- Virtual dietist/chef- let Marie tell a virtual dietist/chef what kind of food she
like and/or what ingredients she is interested in and give her healthy and
environmentally friendly options of recipes.
- Eliminate Steps- can things be offloaded M2M?
Once you have a clear and validatd understanding of
your user’s problems & challenges  many people
rapidly brainstorm a breadth of possible ideas
Ideation

11. IMPORTANCE FEASIBILITYVoting Key: # #
explore with Prioritized Ideas
App that shows both
price and environmental
impact depending on
what you order
5 3
The most feasible and important idea included centered
around the idea of “Automation and Recommendation.”
This big idea was all about automating personalized
recommendations for Emma to better understand the value
of the “IBM Way” and its relevance to her company.
IMPORTANCE FEASIBILITYVoting Key: # #

12. explore with Storyboarding
Stpryboarding help us to make it real… tell a (6 frame) story

13. Define with assumptions + Risks
Assumptions Risks
Materializing assumptions and risks into degrees of risk and
confidence help us to know what we should immediately evaluate
with the first MVP.
Marie will buy
more food online
if she is provided
more information
about the
products
Marie will not
think it’s enough
with reading
information and
she will still want
to touch and see
the food.
Marie will want to
pay more for
organic products
Marie will not
want to pay more
for organic
products.
Marie will trust the
information
provided about
our products.
Marie will not trust
the information
and still go to her
local organic
market.

14. Define with Hypotheses Tests
Hypotheses tests help teams measure success.
If we provide Marie with the "whole carbon
footprint" of the order as part of the order
process, we will observe:
Marie placing more
environmentally
friendly orders
Marie buying more
of her food in our
online store
Marie associating
our brand with
taking responsibility
for our environment
Primary
Test with Success…what does success look like?
today its not good enough to be ok (people can change quickly (barrier to
switching with cloud is low)

15. MVP
Goals
• Integrated with existing back-
end systems
• Automated updates on
customer and product
information
• Responsive webb application
• English
Non-Goals (Future Goals)
• iOS/Android app
• Non USA
• International translations
The Minimum Viable Product is the smallest
thing you can build to test your hypotheses so
you don’t make a big investment until you are
sure you are building what you know your
users want
What we are & are not focusing on right now