Live content is trending right now. What I find particularly interesting about the companies using it right are the organizations creating free online television shows and taking full advantage of YouTube and Facebook Live. Streaming video on the internet has been around since the 90’s but it finally seems like the technology is ready for prime time. In this VLOG, we are going to demonstrate how to set up a 24/7 live streaming channel and review how a few of customers are leading the way with this exciting new technology. The writing is on the wall for cable television (Check out our review here). Every major cable television network lost paid subscribers in 2016. Online services such as: Amazon Fire, Hulu and Netflix are replacing cable’s premium content and now live streaming services from YouTube and Facebook are setting the stage for replacing live content. Let’s take a closer look at YouTube’s “Live Channel” which has been growing at a rate of roughly 200,000/subscribers per month. The channel is organized into the following playlists: Featured Live Streams (Bloomberg and Bloomberg Politics) Live Now (A collection of the most popular live streaming on YouTube) Live Now – Sports (A collection of the most popular live streaming Sports on YouTube) Live Now – News (Live News Collection) Live Now – Gaming (Live Gaming Collection) Live Now – Music (Live Music Collection) Recent Live Streams (Most viewed recently live streamed videos available on-demand) Upcoming Live Streams (Live rallies, sports and talk shows with ability to set reminders) Google Hangouts on Air (Collection of live talk shows using Google Hangouts) Live Now – Animals Live Now – Technology Each of these live playlists have 100 of the top live channels in their respective genres. Many of these shows are also available on Facebook Live such as Cheddar a popular news show broadcasting from the New York Stock Exchange. I did some quick spot-checking on their channel and found while only 6 people were watching on Youtube over 450 people were watching on Facebook. More and more reports are showing that facebook is REALLY optimizing live content. So what has Cheddar done? They are live broadcasting on both platforms… the obvious choice. So, I’d like to highlight one of our customers broadcasting 24/7 called The Tech Buzz. The Tech Buzz, is a technology-focused live show that broadcasts with up 6 CDN’s including YouTube and Facebook simultaneously. The Tech Buzz is using a service called Joicaster.co to broadcast their show to: YouTube, Facebook, Bitgravit and StreamUp. Heywood explains 112 of his show that he has used multi-casting get hundreds of thousands of additional views on his weekly show.

1. Setting up a 24/7 Streaming Box
for YouTube Live
A Presentation by:

2. So what is a 24/7 Streaming Box?
Basically they are PC or Mac
computers dedicated to streaming
a video channel on the internet
24/7.
The picture here features a i5 Intel
NUC which is a great choice for
720p streaming.
For 1080p streaming you will want
to use a i7 processor.

3. Why stream 24/7?
YouTube and Facebook are
encouraging content producers to
stream their content live. Why? They are
making money as they show
advertisements and grow their live
video and on-demand video networks.
Setting up for 24/7 allows your brand to
reach audiences every day all around
the world.

4. Let’s start with a quick video

5. Value for Business
1. Free advertising on some of the most popular social networks in the world!
2. Broaden social reach
3. Size Matters - Live Stream to limitless audience sizes
4. Better Interaction with Customer - Have a hot topic? Let the chat room discuss with like minded
individuals
5. Build YouTube and Facebook audiences
6. Rebroadcast recorded content
7. Give sense of urgency to your message
8. Interact with audience through chat

6. Simplified Diagram
Streaming PC
YOUTUBE
SERVERS

7. Did Google just give the world free Digital Signage
distribution?
Streaming PC
Firewall
SMART TV ANYWHERE IN THE WORLD
YOUTUBE LIVE
OFFICE TV

8. Easy Channel Distribution
Streaming PC
YOUTUBE
SERVERS
Laptop
Computers around
the world!

9. Need Multiple Channels?
Streaming PC
YOUTUBE
SERVERS
Laptop
Computers around
the world!
1
2
1 2
1
2
1

10. Your always on “Digital Signage”
Use your channel to promote your
brand!
Can you integrate with Twitter to
improve social reach?
Can you show short commercials
about your latest products?

11. Check out our Live Channel as an Example…
On the next slide...

12. Process for going live...
1.Get the right equipment - There is nothing like wasting your time with poor
equipment… If you have an important message, use high quality equipment…
2.Branding - Make sure you have a plan for branding… Once you start making
videos, it’s important that your branding remains consitant and high quality…
3.Recordings - I always suggest recording in 1080p. It’s okay to live stream in
720p but it’s great if you have your important videos available in 1080p.
4.Streaming - Live streaming events is a great way to build your brand… Once
you have

13. Some Pictures...
Intel NUC’s are ideal Micro-PC computers that can handle 24/7 streaming. As you can see it is only plugged
into power and network. We have remote control software from log-me-in allowing us to make changes and
update the stream as needed.

14. Some Tips
1. If your computer is having trouble at 1080p streaming try 720p
2. If 720p 30fps is working try reducing your frame rates
3. Enable buffering on YouTube… This will allow YouTube to compensate for any
issues or blips in your live stream
4. Add a 30 or 60 second delay… This will even further help your buffering

15. Don’t forget about cards
Cards are mobile friendly messages that YouTube will build into your live
broadcast.
1. Recommend your top video
2. Make donations to your local charity
3. Link to your website
4. Link to an advertised product

16. Sounds like ALOT of work?
Consider hiring a part-time or full time employee.
Learn more about hiring a “Chief Streaming Officer” here:
http://ptzoptics.com/landing/CSO.html

17. Download our FREE guide!
Step by step guide for setting up a live streaming channel!
http://ptzoptics.com/landing/digital-streaming.html

18. Youtube now has free live streaming!

19. Live Streaming Creator
What are the business drivers?

20. Live Streaming Creator
What are the business drivers?How is business changing?

21. BONUS!
Complete Live
Streaming
Start Up Guide!
http://ptzoptics.com/landing/ebook.html

22. Double
bonus!
Free Video
Asset Starter
Kit!
http://ptzoptics.com/landing/live-streaming-assets.html

23. Download our free guide here!
http://ptzoptics.com/landing/CSO.html