Customers Choose SAP HANA - SAP Continues Fast Pace of Innovation - Covers customer adoption patterns such as running, understanding and transforming your business - how SPS11 takes you to the next level of business innovation.

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Customers Choose HANA
Paul Marriott, SVP, Platform Solutions, APJ
@pmmarriott

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Connecting Personalizing Experience To Millions of Athletes
Armour’s recent acquisition of MapMyFitness & MyFitnessPal, CEO Kevin Plank said, was to “evolve [Under
Armour’s] understanding of its customer into the core of the business

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RUN WITH SAP HANA

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UNDERSTAND WITH SAP HANA

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TRANSFORM WITH SAP HANA
Faster analysis of
flights spatial data
10x
Safety alerts based
on sentiment and
spatial analysis
Duty of Care
Faster predictions
from test data
94%

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Eliminating Antibiotics Through Advanced Clinical Analysis

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Whiteboard Session

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OF Customer
Experiences
DIGITIZATION
OF Work
DIGITIZATION
OF Resources
DIGITIZATION

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PlatformTrends Community
Internet of Things Mobile
Cloud Big Data
Memory

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VORA
SAP HANA Interactive Analytics
Business Semantics
Integrate with
Business Core
A N N O U N C I N G :
Any Hadoop Clusters

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VORA
SAP HANA
Enable
Precision
Decisions
Democratize
Data Access
Simplify
Big Data
Ownership
A N N O U N C I N G :

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Extend
On-Premise & SaaS Apps
Build
New Cloud Apps
Integrate
Cloud Apps
Partner solutions …
Connected
Manufacturing
Connected
Logistics
Predictive
Maintenance
Devices …

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Cloud OptionsOn-Premise
SAP HANA
deployed as a
traditional on-
premise appliance
SAP HANA
Appliance
SAP HANA
Enterprise Cloud
Enterprise-class
SAP HANA
managed cloud
offering
SAP HANA Cloud Platform
High-performance
cloud infrastructure
to quickly deploy
existing SAP HANA
licenses
Infrastructure
Service
Fully-provision SAP
HANA (including
SAP HANA
subscription).
Services:
Transactions,
Analytics,
Streaming, Mining,
Spatial
Database
Service
Enterprise-grade
application
development &
deployments
Services: Mobile,
Portal,
Collaboration,
Security, Integration,
Analytics
Application
Services
Developer (Free) &
Starter Editions to
build cloud based
applications
Starter
Packs

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 Own the Cloud Analytics market with a real-time cloud platform – unifying BI, Planning and predictive.
 Lead the cloud wave, leveraging SAP’s momentum in moving & creating data in the cloud with Success
Factors, Ariba, Fieldglass, Hybris, Cloud for Customer, HCP, our IoT platform and S/4 HANA.
 Be the best end-to end analytics portfolio for SAP and agnostic scenarios in cloud, hybrid and on-
premise scenarios.
Vision:

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Innovate the coreLead the Cloud
v
Consumergrade
user experience
Connect planning, predictive, and BI into
one analyticsexperience
SAP Cloud for
Analytics
Native SaaS
Embedded in apps
& standalone
High-performance,
real-time cloud
platform
Business
Intelligence
Advanced
Analytics
Enterprise
Performance
Management
Analytical
Applications
Enterprise
Information
Management
Data
Warehousing
& Big Data
Why: >65K customersWhy: 30% of all new installations

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On-Premise Data Sources and
Applications
Cloud Data Sources
and Applications
Cloud for Analytics (SAP Digital Boardroom) Vertical Apps
HANA Cloud Platform
BI PAAS (HCP)
Building Analytic
Applications
APIs
GRCPredictivePlanning
Data Connectivity
& Modeling
Visualization &
Stories
Collaboration &
Events
Administration &
Security
Auditing &
Monitoring

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SAP Data Science Unit
• 100’s of PhD experts worldwide
• 1000’s of reusable algorithms
• Deep industry experience
• Hadoop, HANA, Predictive,
Visualization

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Automated Signal Detection

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Customer collaboration
Business networks
Customer experience
Omnichannel banking
Big data and
Predictive analytics
Digital core
2.3x
More sales products
that can be sold on
any channel
54%
Faster time to market
for new products
Value estimates
67%
Fewer non-performing
loans
Source: SAP and customer
benchmarks
Consumer Mortgage Loan Origination
Analyze need
2
Rewards sent for
future
relationship
8
Aggregate
Gartner data
1 Select
product and
extend offer
3
Maintain
personal fin’l
statement
4
Finalize
application
6
Complete loan
processing
7
Capture
property
details
5
Gather
customer
information
1

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A N N O U N C I N G :
SAP Contributes to over 100 Open Source Projects

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ThankYou. Questions?
Paul Marriott, SVP, Platform Solutions, APJ
@pmmarriott