A powerful presentation about how brands can emotionally connect with their consumers through storytelling, with illustrative examples. To connect to the people at the deepest level you need stories. It is more psychological than logical and more unconscious than conscious. They can be fictional or based on true facts #brands #branding

1. Creating
a brand
story

2. Start with the customer
Understand who are the
main TARGET customers.
Understand there needs and
there habits as though they
are your best friend.
Understand who you want to
do business with and what
THEY want.

3. Define the problem
Understand what
PROBLEM that the
product is solving for your
customer
Review customer
feedback

4. Create Emotional Story
Create a compelling
EMOTIONAL connection
that the consumer cares
about
1. Identify the emotions in your story.
2. Think about a time when you
experienced the emotion your character is
experiencing.

7. Stories Are About
Great Conflict
The Drama Inside A Story Comes From
The CONFLICT It Shows
All Good Stories Have a Conflict At Their
Heart – They Show People Resolving
CHALLENGES, Both Externally and
Internally
It Is When The Hero Is Challenged The
Most – When Things Are The Hardest –
That We See The Most CHANGE In Him

9. SELECAO EPECIAL Made From Barley
Grown On The Plantation Field Next To
Where Brazil’s World Cup Teams Have
Trained For Decades.
STORY AROUND THE PRODUCTION

10. UK Brewers “Brew Dog” Launched “Sunk
Punk” The First Beer To Be Crafted At The
Bottom Of The Sea And Containing Unusual
INGREDIENTS.
STORY AROUND THE PRODUCT:
INGREDIENTS

11. Samiller Launched a New Beer Brand In
Russia Which Celebrated Russian and
Austrian Heritage.
STORY AROUND THE PRODUCT:
PROVENANCE
Explore The Different
Direction To Take To Find
A Fictional Story
Provence – Ingredients –
Language – Friendship –

12. American Craft Beer Company Created A
12 Chapter Fictional Story
STORY ON PACK
The Story Is About A
Wealthy Brewer. The
Reader Is Asked To Solve
The Mystery As They
Drink The Beer.