1. S t C t dSmart+Connected
Transportation
Leveraging the Network to Achieve Sustainable TransitLeveraging the Network to Achieve Sustainable Transit
Paul Brubaker, Cisco Systems
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID
7 May 2010

2. Transportation: The Top Priority for Cities
Need for investment over the next 5-10
years by infrastructure area
Infrastructure area most important in
attracting economic investment
© 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID © 2009 Cisco Systems, Inc. All rights reserved. Cisco ConfidentialPresentation_ID
Source: WEF 2009, Survey of public & private sector stakeholders across the top 25 cities
in the world.

3. Transportation Industry in Transition
Disruptive Business & Technology TrendsDisruptive Business & Technology Trends
Increased Focus on Public Transportation
Urbanization, Regulations & Green, and Aging Demographics driving an
increased focus on public transportation
Security & Safety
arket
Security & Safety
Terrorism, security threats, and safety incidents driving increased focus and
investment in security and safety systems
tationM
rivers
Need to Increase Revenues and Reduce Costs
Tightening budget, pressure to operate profitably, and shift from Capex to
Opex changing business models and driving focus on new revenue sources
ansport
Dr
Evolving Technology
Internet of things increasing consumer mobility and availability of high speed
p g g g
Tra
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Internet of things, increasing consumer mobility, and availability of high speed
mobile broadband enabling industry transformation.

4. Transportation Services Delivered by TechnologyTransportation Services Delivered by Technology
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ExperienceExperience SecuritySecurity
RevenueRevenue
GenerationGeneration
OperationalOperational
EfficiencyEfficiency

5. Transportation Services Delivery Platform
Security
Management
Revenue
Generation
Passenger
Experience
Operational
Efficiency
SensorsSensors
Applications
Transportation Services PlatformTransportation Services Platform
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Transportation Services PlatformTransportation Services Platform

6. Network Enabled Transit Services
Passenger Experience
I t t
Safety & Security
•Live video surveillance•Internet access
•Vehicle location
•IPTV
•Community messages
•Local area information
•Live video surveillance
•Incident response
•IP based chemical sensing
•Community messages
•Facial recognition
•Personalized service levels
•In-train video conferencing
•Notification of bus/train schedules
•Pre-trip planning
•Asset management
•Pro-active security / Analytics
•Vehicle location
•Positive Train Control
New Revenue Sources
•Customized ads based on time of
day/day of week
Operational Efficiency
•Asset tracking
•Passenger counterday/day of week
•Access to demographic
information
•Community messages
•Personalized, Premium services
Passenger counter
•Signal prioritization
•Real-time Route planning &
scheduling
•Vehicle location
T l t i f fl t
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to commuters •Telemetry services for fleet
management & maintenance

7. 20 il il t t b f ll i l t d b S ’10
Current US Urban Transit Pilot: Make It Smart
Passenger Experience
I t t
Safety & Security
•Live video surveillance
20-mile pilot to be fully implemented by Sep’10
•Internet access
•Vehicle location
•Local area information
•Notification of bus/train schedules
•Pre-trip planning
Live video surveillance
•Incident response
•IP based chemical sensing
•Facial recognition
•Pro-active security / Analytics
I t i Di it l Si
p p g
•In-train Digital Signage
New Revenue Sources
•Context-sensitive ads
I i d S i Di i l
Operational Efficiency
•Asset tracking
•Telemetry services for fleet
•In-train and Station Digital
signage
Telemetry services for fleet
management using racing
grade telemetry box
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8. Connected Metro / Connected Bus
Services:
Internet access, Context-sensitive ads,
Proactive fleet management, Live
surveillance & incident response,
Location based services
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9. Connected Stations & Stops
Services:
Bus/train location & timing, Ticket
pricing Real time route planningpricing, Real-time route planning
& scheduling, multi-modal
options, Live surveillance &
incident response, Variable
message signs,
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11. A beginning: Smart Travel Station (STS)
Collaboration
Allow commuters to
interact with each
through the use of
Better Visibility
Enables users to have
access to real time
information to make better &
Highly Interactive
g
technology.
information to make better &
smarter commute decision.
Highly Interactive
Allow users to gain
access to the
information they want
when they want it
Personalization
The system recognizes
the user needs and
customizes contentwhen they want it. customizes content
accordingly.
Centralization
New Revenue Streams
Enable operators to realize
new revenue streams
through highly flexible
Centralization
Centralized management
ensuring availability,
adaptability and cost
avoidance.
Extend Community
Reach
Allow context sensitive
community information to be
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content management and
new media delivery
capability.
avoidance.community information to be
provided to the commuter.

12. Leveraging the Network – Enabling a Safe, Secure and
Sustainable Station: Functional ModelSustainable Station: Functional Model
Video
Management
Security Services
For Retail
Telephone Access Control
Servers Security Unified Messaging Remote Management
Storage
Monitoring &
Reporting
Firewalls
App.
Security
Interface to CCTVEncryption SSL IPS
APPLICATIONS /
COLLABORATION
TOOLS
Video Surveillance /
CCTV
Telephone
Emergency Services
Physical Security
Passenger
Information System
Customer Help
Points
SERVICES
High Bandwidth
LAN
Wireless
QoS
Segregation of
Data Voice Video
Multicast
NAC,
Layer 3 Security
Resilient LAN
Infrastructure
INFRASTRUCTURE
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LAN Data, Voice, Video

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