I had an opportunity last week to teach a class at Univ. of Maryland/Global Health Dept. as a guest lecturer.

1. The Basics Of
Supply Chain Management
In Global Health Planning
Dr. Paul Robinson, MBBS, MTS, MPH
Director, Health and Social Development Technical Team
World Relief
Baltimore, Maryland
February 28, 2013

2. Supply Chain Management in
Global Health Planning
●Lecture with Q&A -- 45 min
● Break -- 15 min
● DVD Presentation – 40 min
● Structured Discussion – 20 min

3. Supply Chain Management in
Global Health Planning
Lecture Outline
1. Description
2. Social Marketing
3. Supply Chain Levels
4. Key Elements

4. What is Supply Chain Management in
Global Health Planning?
• Right Goods (drugs, lab items, test kits)
• Right Quantities (sufficient for end user)
• Right Condition (appropriate packaging,
temperature)
• Right Place (district hospital, village
clinic)
• Right Cost (within purchasing capacity)

5. Broken Pharmaceutical Supply Chain
500 bed district hospital stocked
out of life-saving drugs…everyday!!

6. Dysfunctional Supply Chain
50 bed rural hospital
overstocked with neurosurgical
equipment

7. What Can We Learn From the Corporate Sector?
Coke for everyone
Supply chain driven company, On the other side of the
that also has retail stores mountain

8. Social Marketing
Product: tangible & intangible
Price: monetary & non-monetary
Place: locations & channels
Promotion: publicity & advocacy

9. The Other P’s of Social Marketing
Public
Partnership
Policy
Purse Strings

10. Public Announcements – Zambia
Zambian Red Cross volunteers reminding community
members about immunization campaign dates and places, so
mothers can bring their children for vaccines

11. Television -- Egypt
Tarek Allam—TV celebrity--hosts a regular show to interview
newlyweds before a live audience. Important health messages on
pregnancy, delivery and childcare are discussed quite frankly. This
11
popular show has reached millions in Egypt

12. Using Insecticide Treated Bed Nets
-- Malawi
Health worker demonstrating how to
treat bednets with insecticides
12

13. Oral Rehydration Therapy—
BCC Campaign – Bangladesh

14. Targeted Billboards -- Uganda
Health messages on roadside billboards targeting high risk groups
such as truck drivers

15. Posters In Market Place -- Uganda
Posters in open public places disseminate health messages

16. Supply Chain Levels
Port
Central Store
Regional Store
District Hosp. Pharmacy
Village Health Center
Community Health Worker

17. What are the key elements of
Supply Chain in
Global Health Planning?
• Knowing which product and how much product
is needed at the end-user level
• Understanding how much product is at hand
• Calculating the need for each product and
procuring them
• Moving and distributing the items
• Storing them
• Properly disposing damaged or unused products

18. Six links of Supply Chain
• Analyzing Consumption of health products
1
• Assessing Available Stock
2
• Forecasting and Procurement
3
• Arranging Transportation and Distribution
4
• Setting Up Appropriate Storage Facilities
5
• Managing Pharmaceutical Wastes and Unused
6 Items

19. References
Robinson P., and S. Lama. 2006. Pakistan Population Welfare and
Health Logistics System: A Technical Review. Arlington, VA:
DELIVER/John Snow, Inc. for the U.S. Agency for International
Development.
USAID | DELIVER Project, 2010. The Logistics Handbook: A
Practical Guide for Supply Chain Managers in Family Planning
and Health Programs. Arlington, VA., John Snow Inc. /
DELIVER for USAID
http://www.psi.org/resources/bcc/angola-telenovela-cb
Downloaded from PSI website on February 15, 2013
Churchman, E; Copley, B; Jeter, R; Mathuloe, T; Oudshourn, M;
Reynolds, D; and N. Trifunovic. 2012.
SCMS ARV Bridging Assistance Fund Final Report. Submitted
to the US Agency for International Development
by the Supply Chain Management System (SCMS).

20. Questions and Answers

21. Supply Chain Management in
Global Health Program
Planning
DVD Presentation:
Mission Possible
40 minutes