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MEDxCare brand story
1. Our Raison d'être
MEDx.Care Brand Compass
The addressed Need:
Care in general,
Healthcare in particular
Our Brand
www.medx.care
Care Giver
Archetype
Core
Innovator
Archetype
Supporting
3. Story 1
A place where technology can serve multiple purpose for better healthcare
through our values
(Mutuality, Trust, Responsibility, Freedom, Respect)
4. Story 1
A place providing emotional benefits to ………...
Reassurance:
I am/we are reassured about the health of
my whole family and lineage
through Family healthcare management:
I/We can be in charge and take care of the
health of my/our whole family in an easy
way
Family heritage/legacy management:
I/We can be in charge and take care of the
health of the next generations in an easy
way
1. The whole family and lineage
2. The whole healthcare-related professions
Belonging:
I feel part of the healthcare professional
family
Satisfaction/Usefulness:
My/Our profession can save and
improve more lives and make this world
a better place through Healthcare
professional standards progress:
I/We can contribute to improve global
healthcare professional standards
3. The whole nation/World
Satisfaction/Usefulness:
I/We can make this world a more
caring and better place
through National and global health
standards and policies progress:
I/We can contribute to improve global
health standards and policies