2. 2
SECTOR FOOD
• The Indian food processing industry accounts for 32 per cent of the country’s total food market.
• Ranked 5th in terms of production, consumption, export and expected growth.
• GDP Contribution- 14%
• Expected to reach US$ 78 billion by 2018.
• The online food ordering business in India is in its nascent stage, but witnessing exponential growth.
• Organized food business in India -US$ 48 billion,
• Food delivery is valued at US$ 15 billion.
dunkindonuts.com
dunkindonuts.com
3. COMPANY HISTORY:
IN 1950 WILLIAM ROSENBURG OPENED THE FIRST DUNKIN’ DONUTS IN QUINCY,
MA
1990 – ALLIED DOMECQ (UK) PURCHASES DUNKIN’DOUNUTS
• CREATE DUNKIN’BRANDS
INCLUDES BASKIN-ROBBINS AND TOGO’S
2005 – PERNOD RICARD, A FRENCH WINE & SPIRITS COMPANY,PURCHASES
ALLIED DOMECQ AND SELLS OFF DUNKIN’DONUTS
BAIN CAPITAL PARTNERS, THE CARLYE GROUPAND THOMAS H. LEE
PARTNERS BRING DUNKIN’BRANDS BACK THE UNITED STATESATACOST OF
$2.4 BILLION
dunkindonuts.com
dunkindonuts.com
4. BACKGROUND:
• DUNKIN’ BRAND HQ:
• CANTON, MASSACHUSETTS
• CLAIMS TO BE THE “WORLD’S LARGEST COFFEE AND BAKEDGOODS
CHAIN.”
• SERVING 2.7 MILLION CUSTOMERS PER DAY
• 5,769 U.S. LOCATIONS
• 20 COUNTRIES
• WHOLLY OWNED PRIVATE SUBSIDIARY
dunkindonuts.com
themarketingguy.wordpress.com
5. ENVIRONMENTAL FACTORS:
• ECONOMIC
• CONSUMER ARE MORE LIKELY TO PAY99¢ OVER STARBUCKS PRICES
(ABC2NEWS.COM)
• LEGAL
• MUST COMPLY WITH FDAREGULATIONS
• COMPETITION
• COFFEE: STARBUCKS
• DONUTS: KRISPY KREME
• LIMITED-SERVICE RESTAURANTS: MCDONALD’S
• TECHNOLOGY
• FACE-SCANNINGADVERTISING (GUARDIAN.CO.UK)
• CULTURAL
• “DUNKIN’ DEMOCRATS” VS. “STARBUCKSDEMOCRATS”
dunkindonuts.com
dixiedining.wordpress.com
7. 1. Strong brand image.
2.Brand loyalty to its customers.
3.1000+ donuts offer by Dunkin
Donuts.
1.Limited market share growth.
2.Dunkin Donuts have rift with the franchisee.
1.Dunkin Donuts can increase its presence in
newer countries and newer region.
2. To introduce low calories snacks
1. Now people are health conscious.
2.Its have competition with local
compitors.
3. Increase raw materials cost.
SWOT ANALYSIS
7
8. Product mix
Brand name suggest that the main food items is Donuts.
Only 8% of total sale coming through Donuts and the other 25% coming
through other specialized baked food.
The main earning is done through different type of Drinks specially Coffee i.e.
Doubled Brewed to retain original flavor.
They sales different types of Sandwiches, 52 types of baked goods include
Cookies, Doughnuts, Muffins.
They are also pay attention on Hot drinks like Tea, Coffee, Latte & Hot
Chocolate.
Latt Donut
s
Muffins Cookie
s
Hot
Chocolate
8
9. 9
Promotional mix
The promotional activities of Dunkin Donuts include advertisement through
print media popular magazines and newspaper.
They use some famous slogan as “Always Dunkin”, “ You’re Dunkin and
America runs on Dunkin”.
Some contests like the “Create Dunkin’s Next Donut” have kept
the awareness alive in the promotional market.
They promote Dunkin Donuts through good personality like Ray Allen.
The company has acted as sponsors for some of professional team like Liverpool football
club and New York Mets.
The company has also created advertisements along a coffee
cup that was named as Joe Dunkin.
The company keeps in touch with its loyal fans through Twitter and
Facebook and through various other promotional activities.
10. 10
Suggestions
They should target large Shopping Mall where customer entries is high.
As we all know that now everyone health conscious so they should introduced low
calories
food.
They can introduce sugar free products.
They can tie-up with Indian large retail brands like Central, Lifestyle, Shoppers
Stop for
promotion and increase sale.
