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Patentventur.es
prolific.
ISO 100 1/80 F 5.6
what can brand become?
Patentventur.es
Brand?
The definition for “brand” depends on the person
you ask. For this context, it is a uniqueness. You
know, the distinguishing factor(s) in the market
that collectively people perceive and identify.
patentventur.es
unseen
potential
made
visible
and
prolific
“rather than just use brand
as a marketing
communications brief
…use it as a guide that
drives nearly every
decision the company makes”
patentventur.es
unseen
potential
made
visible
and
prolific
Nike does it.
Patentventur.es Brand
Can Be…
Patentventur.es
Quality Guarantor
Patentventur.es
Social Badge
Patentventur.es
Emotional Connector
Patentventur.es
Cultural
Zeitgeist
g l o s s i e r
Patentventur.es
Philosophical
Patentventur.es
Mixed
Brand can be either or of these or a mixture.
Sometimes brands intend to be these things, through
strategic actions; And sometimes they evolve into
these things as they show up in the world.
Patentventur.es How will your brand show up
in the world?
Sources: Schaefer, Wolfgang. Rethinking Prestige Branding: Secrets of the Ueber-Brands. Kogan Page Stylus, 2016.
Patentventur.es
Patent Ventures makes unseen potential visible
and prolific with innovation and aesthetics
outside the mainstream.
Never Fold.
1:1 business consulting for start up development in the cultural arts and
personal care sectors.
http://patentventur.es

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