1. Living up to society expectations of a woman
Pashnie Govender writes
She’s professionally successful, slim, prim, proper and polished in makeup walking in her
stilettos confidently. Oh and she’s married and birth a child before the age of thirty.
Why do we expect the representation of imperfect people to be perfect? We allow men to be
flawed. Why not women? So what are these expectations? For a woman to be recognised as
lady like, she has to be educated, physically fit, be able to socialize but not slut shamed,
birth children, domesticated, attend to her husband and raise children as keeper of the
home. The challenging part is achieving these standards by a certain age. This is not a brag
like Beyonce’s “if I were a boy”-indeed would be a carefree lazy life. As a young lady in my
twenties I’d like to share a realisation that we need to reach some sort of equilibrium with
the male folks. I don’t accept society’s benchmark on accomplishments according to a
significant age. It seems like unnecessary pressure accepted because others have perceived
us to be as they would prefer.
We are living in the day of age whereby women are no longer oppressed by men. Feminism
has won over professionally however society’s expectations continue to evaluate the
achievements of women. Inevitably, society at large reacts with dismay at a woman that is
professionally successful and not married or married and has not birth a child by thirty or
forty. One wonders if the tables have turned. Women have earned a seat in the work place
and quite successful on many levels however, each day reveals characteristics that a woman
should possess. Accomplishing a tick on the checklist for every category ranging from home,
family and outside the home needs would make every lady super woman even though it can
be exhausting and perhaps neglect on the health. On the operative side, sacrificing lady like
chores ruins the reputation of been a woman.
The manufacture of innovative ways to improve our physical traits creates more
competition and influences on acceptance. Why do women allow the influence of laser
treatments, chest lifts or skin tone enhancements? Because this is the extent women are
willing to go for the sake of acceptance and avoid any form of unsolicited commentary. A
woman that has delivered a baby will sure have a bump given the biological effect. This is
the beauty of nature not a tummy tuck competition.
Achieving goals should be an epitome in a woman’s life cycle. Live a child free life like
Jennifer Aniston, marry a guy that is younger than you ummm Aishwariya Rai did it or write
a book that may raise eyebrows like Erika Leonard’s fifty shade of grey. Retract satisfying
the expectation of others the way they think you should be. “The woman who follows the
crowd will usually go no further than the crowd. The woman who walks alone is likely to find
herself in places no one has ever been before” – Alebert Einstein.

2. Even though it all seems so energy draining – it’s not impossible. Somebody out there has
done it and left a legacy to the woman hood. It’s not impossible if Kerieen Deodutt Lucas (top
notch business woman of KNR beauty as well as model at Models international) is practising
her professional expertise daily whilst fulfilling her responsibilities as a wife and mum. I was
fortunate to converse with the talented Super woman.

3. Who is your role model?
“My role model is my mum because she is, kind hearted, loyal and down to earth in my
eyes. She is so inspirational. If I can become the women that she is, then, I will consider my
goals accomplished as a woman”.
Do you have a work/family life balance?
“Yes, even though I have very long days, I try fit gym in four times a week but I enjoy every
moment of it. I am a very hands on mummy to my six month old son. I also have an
amazing hubby who is also a very hands on dad. My husband helps a lot. I also model for
Models international so getting back in shape after my baby was definitely hard work
however as a model u need to be looking your best”.
Been a working class mum and maintaining a healthy physic is a high expectation in society. What
is Kerien's tips?
“You need to follow a diet”. “Personally it does not work for me”… (She giggles) “I do believe in a
healthy lifestyle. Healthy eating lifestyle. Your body just needs twenty percent of gym and eighty
percent of correct eating. You are what you eat”.
Is it essential for women to always look prim and perfect?
“I firmly believe not only models u must look the best, but every women should take care of
themselves. I do think every lady is beautiful in their own way but with a little bit of makeup and
well groomed hair and nails just enhances their beauty and gives them more confidence to go
about their daily lives”.
What comes to mind when the following are mentioned?
Diamonds
“When I hear the word diamond it is of course a girl’s best friend”.
Food
“Food - anything home cooked is delicious”. “I'm not a fan of eating out.”
Shopping
“Shopping is one of my favourite hobbies. I love to see the new fashion and latest trends.”
Makeup
“I only use kryolan.”
Beauty therapy (facials /manicures)
“Facials I love regima peels and microdermabrasion. Facial products my favourite cream is
regima scar repair.”

4. Advertising proposal
Publication: Superfecta Trading 106 CC
The growth of an enterprise depends on the image and awareness of the product to
the audience. The management of communication between internal and external
stakeholders is promoted through advertising in the form of a publication.
Superfecta Trading 106 CC has been operating for ten years with the mission of
promoting business and investment opportunities in the Durban area.
What can we offer? We ensure facilitation of trade by providing a professional
service to all clientele, markets and brands. The organization uses print and
electronic media which include the World Wide Web, multimedia interactive CD –
Roms, hardcopy print, social media, e-books, radio and television to open channels
of communication between Durban businesses and develop foreign investment
opportunities. Entrepreneurs have the opportunity to enhance gross profit, build
relationships with associations of the highest level. The company publishes business
and investment related titles in South Africa in both print and electronic format. We
take advantage of our extensive experience in organizing platforms for stakeholders
and key role players of the province to meet and discuss issues relating to current
affairs, therefore, ensuring as an entrepreneur you are kept abreast with trends in the
market.
Superfecta adheres to the satisfaction of your business, in accordance with content
specifically addressed to your organization. We strive to produce strong original
content. The objective is to avoid plagiarism. Clientele of Superfecta can look
forward to a professional advertorial publicized in the following steps: The planning
stage entails identifying questions and targeting the mission of the advertised
enterprise. Set the framework for the content such as page layout in terms of
headings and page size. The first draft will be reviewed by our efficient editorial
department. Evaluation of the draft will lead to the necessary corrective measure.
Once the draft is finalized, a copy will be submitted to the client to confirm the
official publication. Expert consultants are included in editorial boards to facilitate
project mandates.
The large number of entrepreneurs whom would like to promote their enterprise must
acknowledge the progressive deadlines for sections and pages. I therefore urge
you to consider material deadlines at Superfecta. The material deadline for the year
2015 is 15 June. The publication will be printed and issued on the 15th July. We have
a standard price article of R500. A specific quote will have to be created to
reconcile the value of the advertisement if the content exceeds the standard page
layout.

5. At Superfecta Trading our strategy is to create articulate content that is ethical,
concise, and informative to maintain the reputation of the brand and ensure long
lasting relationships.
Your key contact details is as follows: pashgov@gmail.com alternatively
083 533 9621

6. At Superfecta Trading our strategy is to create articulate content that is ethical,
concise, and informative to maintain the reputation of the brand and ensure long
lasting relationships.
Your key contact details is as follows: pashgov@gmail.com alternatively
083 533 9621