Presentation on tagline reframing of Lenovo

1. TAGLINE
REFRAMING

2. LENOVO
Lenovo Group Limited,often shortend to
LENOVO, is a Chinese multinational
technology company specializing in
designing,manufacturing and marketing
consumer electronics,personal
computers,software,business solutions
and related services.

3. ABOUT LENOVO
• Lenovo is a public company.
• Founded in 1st November 1984 (38
years ago).
• Liu Chuanzhi and Danny Lui are the
founder of the company.
• Headquarter is in Haidian District,
Beijing.

4. OBJECTIVES
Objective of the company is to Lead the
Industry with an ecosystem of devices,
services,applications and content for
people to seamlessly connect to people
and web content.

5. VISION
Vision of Lenovo is that, Lenovo will
create personal devices more people
are inspired to own, a culture more
people aspire to join and an
enduring,trusted business that is well
respected around the world.

6. MISSION
Lenovo’s mission to become one of the
worlds great personal technology
companies.

7. TAGLINE
Innovation Never Stands Still.

8. NEW TAGLINE
“Embracing Change , Championing
Innovation.”

9. THANKYOU