1. 1
3.

2. 2
BE.543
0903103

3. 3

4. 4
-
-
PS
-
-
-

5. 5
-
1991)
,
1991)

6. 6
2541
"
“ ”
“SGX”)
,

7. 7
,
19/4/2554
. 2329
2329
4
“ ”
. 2470

8. 8
2470
. 2484

9. 9
2484
2
(
2502
2502
10
( 2522-2542)

10. 10
2525
32
12 12
. 2520
2520
Rum)
3 ,5 10

11. 11
. 2525
2525 2526
2526
. 2534
2534
2538

12. 12
2537
4 2537
DANBREW A/S
2538
2
2538
. 2541

13. 13
. 2542
2542
2542

14. 14
1,600 32
9,000 12
2544
23
2542
. 2543
2542
11
11
12
2543
. 2546

15. 15
58
20,000
2546 22,000
63
2547
2547

16. 16
91
2547
2549
Pacific
Spirits (UK) Limited Inver House
Distillers Best
Spirits Companylimite

17. 17
. 2550
German Purity Law
22-35
4.7
2551
. 2552

18. 18
“ ” “ ”
“ ”
“ ”
“ ”
“ ”
Yunnan Yulinquan Liquor Co., Ltd.
“ ”
V.S.O.P.
2553

19. 19
58
20,000

20. 20
2546
22,000
63

21. 21
2553
2553
GDP) 7.8
2552 2.3

22. 22
2553 0.7
10,721
“
”
10

23. 23
50

24. 24
19/4/2554
2553

25. 25
2553
121,361
12.4% 33,264 6.1%
10,721 0.7%
285
11.7

26. 26
2553
30.1
60.7
Cold
Aseptic Filling)
2
124
2554
2554 393
80.1

27. 27
79.9
20.5
3
Speyburn
32
3

28. 28

29. 29
“ ”
•
•
•
•

30. 30
•
•

31. 31
Corporate Awards 2553

32. 32
Most Transparent Company 2553

33. 33
2553 (The Prime Ministry’s
Industry Award 2010)
1991)
1991)
SIAS Investors Choice Award for Most
Transparent Company 2010
2552

34. 34
2552
2552 (The Prime
Ministry’s Industry Award 2009)
Thailand Energy Awards 2009 – Silver

35. 35
Thailand Energy Awards 2009 – Gold
2552
Finance Asia

36. 36
2552
Finance Asia
SIAS Investors Choice Award for Most
Transparent Company 2009
2552

37. 37
2551
Best Investor Relations in Thailand
Corporate Governance Poll 2008
Asiamoney
Best Investor Relations in Thailand)
Corporate
Governance Poll 2008) Asiamoney
2551 CEO, CIO

38. 38
Certificate of Excellence by IR Magazine
2008
Best Investor Relations in the Singapore

39. 39
Market By a Thai Company 2551
IR Magazine
2550
Singapore Corporate Awards

40. 40
Council on Corporate Disclosure and Governance
(The
Institute of Certified Public Accountants of
Singapore)

41. 41
Best Investor Relations in the Singapore
Market By a Thai Company 2550
IR Magazine
2549
IFR Asia Awards 2549
IFR Asia IFR Asia Awards 2006
Thailand Capital Market Deal
S$ 1.37 bn

42. 42
Best Investor Relations in the Singapore
Market By a Thai Company 2549
IR Magazine
Most Transparent Company 2549
Merit Award

43. 43

44. 44
1991)
1991)
2008)

45. 45
D)
(N) D) (N)
52

46. 46
D) (N)
N)
N)

47. 47
Market Opportunity
2545
300
2

48. 48
1. "
- F-
60
-
-

49. 49
2. F-60"
-
-
-
3. F-60-1"
-
-
-
4. F-72"
-
-
5. F-84"
-

50. 50
- ,
6. F-96"
-
-
-
-
7.
:

51. 51
2545
300
2
Oishi Restaurant

52. 52
(
100

53. 53
-------------------------------------------------------------------
-------------------------------------
1 45

54. 54
---------------------------------------------------------------------------
-----------------------------

55. 55
100
-------------------------------------------------------------------
---------------------------------- --

56. 56
--
(
-
1 15

57. 57
2546

58. 58
2
(
8
4
1,000,000

59. 59
(
70

60. 60
55 18)
4,000
Cedar Log) 60

61. 61
Log Cabin : Music & Restaurant) 1
(Shabushi by OISHI) 2
The Tepp : Modern Teppanyaki Buffet by OISHI)
2
VIP Karaoke Room) 7
-

62. 62
150 90
8

63. 63
Teppan)
Iron Plate)
Yaki) Grilled)

64. 64
120
Cake)
Cookie) Bread)

65. 65
(non-dairy whipping
cream) 50
30

66. 66
567 G
80
(Self Service)

67. 67
KAZOKUTEI Japanese Udon & Soba)
2490
60
, ,
,

68. 68
Oishi Food
OISHI Curry & Soup) 3
Pork Curry)
Pork Rib Steam with Sauce) Double
Boiled Beef)
5

69. 69
250
250
250

70. 70

71. 71
OISHI Kani)
120
250
250

72. 72
250
5

73. 73
65 115
264
115 , 110
, 264
65 , 264

74. 74
Oishi Delivery & Catering
2004
55 (
18)
1,000

75. 75
1,000
Cedar Hall) 3
55 ( 18) 50-300

76. 76
(
(Salmon
Teriyaki Setto) Tempura Setto)
Tonkatsu Setto)

77. 77
(Competitive Environment)
3- 4

78. 78
7-8

79. 79
30
15
16 7-11
4
20%

80. 80
Competitive Advantage ( )
16 2
25 16
14

81. 81
Cold Aseptic Filling
2
2538
"
2545-2546
70%

82. 82
4P’S
promotion
---
promotion
promotion

83. 83
Price
Leo 420 /
Strategy:
Leo Beer
SPT :
position beer
market
share
position
Brand Name Leo
Leo Beer pricing strategy

84. 84
final consumer

85. 85
Organization Development

86. 86

87. 87

88. 88
Management Team
' '
internationalization)
professionalization )
Premiumization)
HR
2554

89. 89
CSR HR
CSR
CSR
2553
2
600
"

90. 90
?
"
CSR
"

91. 91
CSR 5
1. 2.
3. 4. 5.
2550
HR
"

92. 92
HR
' ' ' '
HR
"
HR
"

93. 93
' ' "
transform
"
"

94. 94
"
"

95. 95
3

96. 96

97. 97

98. 98

99. 99
red ocean

100. 100

101. 101
% %
%
“ ” Scope
feedback
“ ”

102. 102
“ ”
2
“ ” “ ”
(

103. 103
“ ” “ ”

104. 104
“ ”

105. 105
“
“ ” ”

106. 106
“ ” “ ”
Organization
organizing)

107. 107

108. 108
THBEV
THBEV
“Corporate Governance Asia Recognition Award
2010” Corporate Governance Asia
“Most Transparent Company Award
2010”
Securities Investors Association (Singapore) (SIAS))
1.
2.
3.
4.
5.
6.

109. 109
7.
8.
9.
10.
11.
12.
13.
14.
(Leadership)

110. 110
1. Knowledge)
2. Initiative)
3. Courage and
firmness)
4. Human relations)

111. 111
5. Fairness and
Honesty)
6. Patience)
7. Alertness )
8. Loyalty)
9. Modesty)

112. 112
Controlling
-
-

113. 113
-

114. 114
"

115. 115
80%
3%" [1]
80 %
Market
Segmentation)
(Product
Differentiations)

116. 116
(
Positioning)
Purchasing

117. 117
Power)
80 %
(
Risk
Diversification)
[2]

118. 118
-
Product
cannibalization [3]
Leo
http://www.thaibev.com/

119. 119