New services that can be introduced in the amusement park industry.

1. GROUP-3
• PALLAVI MISHRA 19DM130
• RAJA BABA 19DM152
• RUPESH SINGH 19DM169
• SHAGUN SINGH 19DM189
• SHUBHALI SINGH 19DM208
• THOKCHOM SANA AHINGBA 19DM228
• RAHUL SINGH 19DM246

2. Wonderland
• Major attractions are our portable rides, which means new rides every
few months.
• Changes in theme of the park.
• Wonderland offers recreational and spa services, and restaurants and
cafes for parents.
• Family-friendly experience.
• Car Wash and cleaning for your car by the time you’re inside the park.

3. Customer journey map

4. MARKETING MIX
PRODUCT
● AMUSEMENT PARK AND RIDES.
● LAWNS, CAFETERIA AND RESTAURANTS FOR EVENTS AND ENTERTAINMENT.
● PORTABLE RIDES.
PRICE
● AMUSEMENT PARK - RS. 900
● WATER PARK (WEEKDAYS) - RS. 1100
● WATER PARK (WEEKENDS) - RS. 1200
PLACE
● METROPOLITANS
● CITY OUTSKIRTS
PROMOTION
● OUR SERVICES WILL BE PROMOTED THROUGH OUR WEBSITE “WWW.WONDERLAND.COM”.
● HOARDINGS AND NEWSPAPERS ARE ALSO THE MEDIA WE WOULD BE USING FOR THE PROMOTION.

5. PROCESSES
● Standardization of process
●Selection of portable ride.
● schedule for the catering services
● Proper feedback service
PEOPLE
● Training of the staff regarding the operation of the rides.
● Training of the attendants on how to take care of the children
● Defining a service script
PHYSICAL EVIDENCE
● Joyful and risk free rides.
● Food Quality.
●Professionally trained caretaker for children.
● Various monthly theme.

6. Segmentation
Demography
• Children of the age group 6 to 18.
• Married couples with children in the said age group
Psychography
• Corporates
• School
Behavioural
• Families that take outings on a regular basis and enjoy adventure games and outdoor activities
Target
Our target audience would majorly include, Schools and corporates
Position
Our positioning statement says, “We take fun seriously” and that’s exactly how we will position our
amusement park.

7. Business Model Canvas

8. SALES/REVENUE PROJECTION
Expected Customers per day : Weekdays (16 Nos.), Weekends (8 Nos.) 50, 100
Total Customers per month 1400
Pricing
Amusement Park (Fixed throughout) Rs.900
Water Park (Weekdays) Rs.1100
Water Park Weekends Rs.1200
60:30:10 is the preference of customers for Amusement Park, water Park or Both. (assumption)
Summer (all values in Rs)
Weekdays revenue
from all three
8,56,000
Weekend Revenue 6,66,000
Total Revenue 91,32,000 per Month
Winter (all values in Rs)
Weekdays revenue
from all three
7,20,000
Weekend Revenue 5,40,000
Total Revenue 75,60,000
Expected year on year Growth for Revenue -
10%

9. PROFITABILITY PROJECTIONS FOR 3 YEARS
Profit & Loss Projections for the coming 3 years 1st Year 2nd Year 3rd Year
Revenue from Operations for 1400X12 customers
1,66,92,000.0
0
1,83,61,200.0
0
2,01,97,320.
00
Other revenues (Food@Rs100 per Customer) 16,80,000.00 18,48,000.00
20,32,800.00
Total 18372000 20209200 22230120
Expenses
Operating and Direct Expenses @Rs10,00,000/Month
1,20,00,000.00 13,20,000.00 14,52,000.00
Financial Expenses EMI(2.5 Crore @12% for 3 years) 99,60,000.00 99,60,000.00 99,60,000.00
Total expenses
2,19,60,000.00 1,12,80,000.00 1,14,12,000.00
Profit/Loss for (3 years) -35,88,000.00 89,29,200.00 1,08,18,120.00
Retained Earnings 0 53,41,200.00 1,61,59,320.00
Breakeven Point is in 3rd year with net Cash in Hand Rs. 1,61,59,320.00

10. This amusement park is set to change how amusement parks and
it’s services are viewed. With a whole new concept of this industry,
this new idea will revolutionize the very idea of an amusement park
from just fun rides to a complete package of fun, rewind and refresh.
This will not just be fun for your children but a complete
entertainment and relaxation destination for the entire family.
Conclusion

12. THANK YOU