The document provides a summary of a web banner for an airport parking advertisement. The banner features a toy car and airplane with a shadow. There is minimal text that provides information on parking prices and flight days. Technically, there are no advanced techniques used in the banner other than the shadow. Overall, the image lacks detail and resembles a child's drawing with no noteworthy technical aspects.

1. Salford City College
Eccles Centre
Creative Media Production
Motion Graphics and Video Compositing Unit 64
Use of text: Its uses some text but their isn’t a lot. The text is explaining in small detail what the web
(Title, Credits, animated captions, stings, banner is about. It say ‘Airport parking, its child’s play’. It also includes the prices and days of
indents, interactive menus, web banner) the flights.
Brief description: There is a child’s toy car and wooden air plane. A hand is holding the care and driving it as if it
What do you see? is a car driving into or out of an airport. There is also a shadow of the hand and the car.
Techniques used: Looking at the web banner is doesn’t look like any techniques have been used.
Animation, Visual Effects, Colour Rendering,
Graphics, Movement
Advanced techniques: It looks like it has been edited with the shadow of the car, other than that it doesn’t look like it
Blur, Sharpen, Distortion, Rotation, Opacity has any advanced techniques.
Technical comments: There is hardly any detail in this image; it is more like a child’s drawing. I don’t think there is
Video Format, Screen Ratio, Resolution, anything to comment on.
Frame rate, Compression
Glossary
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2. Salford City College
Eccles Centre
Creative Media Production
Motion graphics - Graphics that use video footage and/or animation technology to create the illusion of motion or rotation, graphics are
usually combined with audio for use in multimedia projects.
Compositing video - When there are several different clips of video are layered over one another to create a single image.
Interactive Menus – DVD Interface or Interactive Menus on a web page
Ident– The ‘call sign’ of a channel or production company to identify themselves on screen, usually shown before a programme.
Animated Captions – Animated Graphics layered over an image / video
Web Banners – A form of web advertising that is embedded into a web page. They are used to attract a viewer to their website. A Web
Banner usually a mix of motion graphics and video
Video Format - 3 Main Formats HD, PAL, NTSC. HD is the highest resolution (720 or 1080 vertical lines in the image). PAL is the UK
Standard definition image (576 vertical lines). NTSC is the US Standard definition image (480 vertical lines). Now in the
digital age we now look at video format in terms of pixels (i.e. High definition 1080; 1920 x 1080 or 2,073,600 pixels)
Screen ratio – Standard TV ratio is 4:3; this means that for every 4 units wide it is 3 units high. It is likely that the screen ratio will be
Widescreen (16:9) in a cinematic sequence.
Resolution – The amount of detail in an image or signal, such as Standard TV Definition and High Definition. See Video Format.
Frame Rate - The number of video or film frames displayed each second (frames per second; fps). PAL frame (standard UK TV) is 25
fps, NTSC (standard US TV) is 30 fps, film is 24 fps. This means as NTSC updates more regularly there is less strobing
(jerkiness).
Compression – The use of Codecs (WMV, DivX) to reduce the file size of a video by a variety of methods.This sometimes means a loss in
image quality (a “lossy”). Codecs are found in Video Cameras, DVD players / recorders, Editing Packages, Video upload
sites)
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