Presentation delivered by Pablo Junco (WW Director at Microsoft) during the NEO DevCon 2019 in Seattle. A session about Microsoft experiences delivering blockchain projects in the enterprise.

1. Blockchain Use Cases and
Enterprise Needs
Pablo Junco
Microsoft | WW Director, Apps Solution Strategy
@PJUNCOB #NEODevCon2019
#CONTINEO

2. US
15.66%
WE
16.45%
MEA
16.27%
LATAM
10.24% Others: 41.38%
>400
Microsoft Experience in Blockchain

3. … and by industries
28.31%
10.24% 9.64% 9.04%
6.69% 6.63%
29.47%
Banking &
Capital
Markets
Partner &
Professional
Services
Civilian
Government
Manufacturing Retail &
Consumer
Goods
Travel &
Transportation
Others
Industries

4. What is common element in each agreement?

5. Top blockchain use cases the enterprise
TRADE
FINANCE
SUPPLY CHAIN
COLLABORATION
CERTIFICATE
TRACKING
KNOW
YOUR CUSTOMER
CROW-FINANCING
LOYALTY
MANAGEMENT
CLAIM
MANAGEMENT
DIGITAL
DNA
PROCURE
TO PAY
CROSS BOARDING
REMITTANCE
FOOD
PROVENANCE

6. Customer Stories

7. Integration
There are a number of challenges to integrate a
blockchain with existing IT architecture.
What are the enterprises challenges and needs?
Identity & Key Management
Identity mapping between the enterprise identities (user’s credentials) and “onchain”
identities to facilitate authenticated users using APIs and Applications.
Enterprise Smart Contracts
Smart contracts were not designed to leverage existing data sources,
and Line-of-Business (LoB) systems.
Off-chain
Easier ways to run analytics, machine learning on it, and visualize data using
existing enterprise tools and skill sets.
Integration
There are a number of challenges to integrate a
blockchain with existing IT architecture.

8. Only 25% of the work is about the ledger
SOURCE DATA
AND SYSTEMS
DATA
INGESTION
PRE-
PROCESSING
BLOCKCHAIN
(THE
“LEDGER’)
POST-
PROCESSING
COMPUTE
POST-
PROCESSING
STORAGE
POST-
PROCESSING
ANALYTICS
INTEGRATION
SERVICES
CONSUMING
APPS AND
SYSTEMS

9. Essential capabilities for the enterprise needs
KNOW YOUR
SOURCE
Validated person,
Organization or
Devices identified
though Public/Private
Key
COLLECT THE DATA
Use Enterprise Tools
to ingest data in near
real time or batch
mode
APPLY BUINESS
RULES
Use Smart Contracts
to enable transparent
Business Rules
enforcement
STORE THE DATA
Immutably stored in
the blockchain
SHARE THE
TRANSACTIONS
Every participant can
have a copy of the
data or access to it
CERTIFY THE DATA
Predictive analytics,
reports and
dashboards gain
insights
ENSURE DATA
CONFIDENTIALITY
Use hashes and
strong keys to certify
the origin and content
ENSURE DATA
CONFIDENTIALITY
Limit access to part of
data to relevant
participants
Public health data surveillance (nationally notifiable infectious diseases), Population health surveys (chronic diseases), Death Certificate
Exchange (medical examiner/coroner interaction), Health data e-referrals (between providers) will use one or more of the components

10. Expand customer loyalty
Blockchain
+
Wallet Apps

11. Ensuring food safety
Blockchain
+
IoT

12. Blockchain for royalty payments
Blockchain
+
Bots
+
Integration

13. Optimize your supply chain
Blockchain
+
IoT

14. Providing digital identity
Blockchain
+
Digital Identity
+
Biometrics

15. Data sharing between customs organizations
Blockchain Platform for sharing data of AEO certified companies in an automated, secured and
real time between customs administrations part of a Mutual Recognition Agreement (MRA)
aiming to streamline and secure bilateral, regional and global supply chains.

16. THANK YOU

17. Learn more at
http://azure.com/blockchain
Follow me on Twitter
@PJUNCOB
Get started with
Blockchain Azure Workbench
http://aka.ms/tryworkbench