Title: Creating a Safer System Through State Pedestrian and Bicycle Safety Campaigns
Track: Prosper
Format: 90 minute panel
Abstract: Hear about approaches used by North Carolina and Florida to develop, launch, and evaluate combined education and enforcement campaigns aimed at reducing pedestrian and bicyclists injuries and deaths.
Presenters:
Presenter: Laura Sandt Pedestrian and Bicycle Information Center
Co-Presenter: Lauren Blackburn North Carolina DOT
Co-Presenter: Lucas Cruse University of South Florida, Center for Urban Transportation Research
Co-Presenter: Billy Hattaway Florida DOT
Proactive Planning for Autonomous Vehicles - American Planning Assn Annual Co...Lisa Nisenson
Similar to Creating a Safer System Through State Pedestrian and Bicycle Safety Campaigns--FLORIDA PED/BIKE SAFETY COALITION: EVALUATION & ENFORCEMENT (20)
Safer People, Safer Streets, and Safer Policies at USDOT--Dan Goodman
Creating a Safer System Through State Pedestrian and Bicycle Safety Campaigns--FLORIDA PED/BIKE SAFETY COALITION: EVALUATION & ENFORCEMENT
1. FLORIDA PED/BIKE SAFETY COALITION: EVALUATION & ENFORCEMENT . Pro Walk / Pro Bike / Pro Place, September 10, 2014
Lucas Cruse, AICP
Research Associate
ITS, Traffic Operations and Safety Program
Center for Urban Transportation Research (CUTR)
University of South Florida (USF)
2. Safety Coalition Emphasis Areas
•Data, Analysis, and Evaluation
•Law Enforcement and
Emergency Services
•Driver Education and Licensing
•Highway and Traffic Engineering
•Communication Program
•Outreach Program
•Legislation, Regulation, and Policy
5. ATAT Campaign and Events Surveys
•Awareness of campaign
•Understanding of laws
•Perceptions of safety
6. Program Evaluation - Methods
Link questions with observations
Questionnaire
•Awareness of campaign
•Understanding of laws
•Perceptions of safety
Behavior Observations
•Crossing location
•Traffic signal compliance
•Distraction
•Vehicle interactions
•Demographics
8. Program Evaluation - Results
•18% had seen campaign (up from 13% in 2013)
•73% cross at the crosswalk
•51% fully obey traffic signals when crossing in crosswalk
•41% pushed the ped button when present
•24% biked on the roadway
Observation Stats
9. Linked Surveys with Observations
•Of those both observed and asked, the majority both know the law and follow it
•85% state that they press the pedestrian button, but only 63% were observed doing so
•Only 50% of roadway bicyclists state that you should bike with traffic and were observed doing so
•30% state that they know to cross with white man, but were observed crossing against the signal
10. Program Evaluation - Results
Knowledge of campaign did not directly improve behavior
Poor knowledge of the law
Need targeted campaigns
Know the law, but don’t follow it
Need targeted enforcement
Need design solutions as well
11. High Visibility Enforcement
•Funded contracts with individual law enforcement agencies
•Targeted on high crash locations
•Documentation of operations
•Time & Location
•Number of officers
•Contacts made
•Warnings & citations by each statute section
•Conducting survey to understand policies and practices
15. Plans for 2015
•Expand campaign to top 15 counties
•Use evaluation results to:
•Develop targeted campaign messages
•Continue and expand enforcement activities
•Naturalistic Bicycling Study